This is a busy time for families and friends to meet up at a local bar or restaurant to reconnect over the holiday season and at the turn of the new year. If you are a newer bar or restaurant or have experienced a lot of growth this year, it might be a little overwhelming to manage all these reservations or impromptu gatherings in your establishment. So, we are here to help! I’ve put together a list of tips to help your bar or restaurant survive (and succeed) this holiday season.
1. Review your menu. Do you have holiday favorites, like spiced apple cider, peppermint milkshakes, or sugar cookies available? It doesn’t take much for even the smallest restaurant or cafe to add some special treats to their holiday menus this season. If you are hosting many sit-down dinners, do you have turkey, ham, and pork & sauerkraut meals with all the trimmings listed? You may suggest family-style dining to your larger parties and try something new that could be very pleasing to your guests! It’s also a great time of year to test market some new ideas or try out some new seasonal customs. For example, you could try a ‘decorate your own’ gingerbread cookie for the kiddies, ‘top your own’ hot cocoa (think flavored whipped cream, holiday-shaped marshmallows, or shots of holiday flavors), ‘create your own’ cocktail, or just add in some new products or promotions you’ve been wanting to try. Maybe you want to introduce a new dessert buffet or try new mixed drink concoctions. The possibilities are endless, and if it’s popular and well received, you could find a way to work it into your everyday menu. You may want to add just a small holiday menu, dress up some of your regular menu items in a new way to fit the holiday season, or create a holiday option in each category on your menu (beverage, appetizer, meal, dessert). Any way your chef, brew master, or caterer addresses the holidays this season, your customers will be thrilled! Make sure any changes or additions you make fit your bar or restaurant theme and coordinate well with your entire menu’s cuisine (for example, French restaurants could introduce a cranberry crepe or drinking establishments could sample an adult eggnog beverage). Don’t forget: Be sure to add any new ingredients or required kitchen equipment to your regular purchase orders.
2. Check your staff schedules. With large parties needing extra attention and more people in general coming and going from your establishment, you will need to bump up your salary budget this time of year. Make sure you are fully staffed and ready to give your patrons the joyous holiday get-together they are anticipating. We know that end-of-year spending might be tight, but cutting staff at your busiest time of year could prove very detrimental to service and quality of your customers’ experiences. In addition, take advantage of the prelude to the busy season to re-train or remind your staff on best service practices, speedy kitchen and delivery times, quick and clean bus habits, and overall quality standards. There’s never a good time to make a blunder at your bar or restaurant, but during the holiday season, you want to make sure everyone and everything is running smoothly. This is especially important if you are introducing new menu items or expect your bar staff to learn how to make new drinks or properly serve in new glassware.
3. Define the space. If you are not used to hosting large parties, you may need to look at your tables and chairs and reconfigure your space in order to keep larger parties all seated together. Can your tables push together? Do you need to add extra tables? Would it be better to place parties in certain rooms or areas and keep the smaller parties in a different section? Should you swap out your bulky restaurant chairs with more sleek backless barstools to help more people fit around the room? Large parties will need to feel like they are the only ones in the joint and be able to carry on conversations from end of the table to the other. Being prepared for a large group of people at your bar or restaurant is your best defense this holiday season. (If you need help with future bar or restaurant furniture needs to help define your space, we can help! Let East Coast Chair & Barstool show you tables, chairs, and barstools that will eliminate your worry.)
4. Re-design the take-out process. Whether it’s baked goods, holiday party catering, or extra 6-packs of beer, your customers may be demanding more take-out service this holiday season. Is your bar or restaurant prepared? Is there a special wait line for take-out orders only? Do you offer carry-out parking/delivery? Are the orders being marked accurately, and do you offer in-house order tracking on an order board or customer tracking digitally? Are your prep cooks ready to handle the bulk of orders and getting enough lead time? Working out the details for a smooth take-out process now could save you, your staff, and your customers a lot of grief.
5. Address extended wait times. It’s busy. Your customers are told it might be an hour or longer before they can be seated. Depending on your establishment and the party, they might have young children with them. What do they do? Is there a special room for guests to wait? Can you hand out holiday-themed coloring books in advance to any kids? Do you have a bar and appetizer area, so they can get started nibbling? What about music/TV/other entertainment? Will a long line that’s visible deter others from stopping? Will waiting guests get in the way of your wait staff? Do you have enough seating for waiting guests, too? Considering how you might address this in advance will be a great help to you when you have a crowd waiting.
6. Set the mood. Decorations. Music. Party gear. It doesn’t take a huge budget to make a large impact. Worried you’re crossing a politically incorrect line? Stay simple and just add a little oomph to dress it up for the season. If you are doing a New Year’s Eve special event, make sure you have champagne goblets (glass or disposable) on hand for a toast and some kind of party hat, noise maker, or favor for your party-goers. You want to make your bar or restaurant feel festive, so people have a good time and remember you when they’re looking for a place to eat or drink the whole rest of the year.
7. Announce any special holiday hours. Closing for the holidays? Or offering extending hours? Make sure people know! Post signs on every door, add your new hours to your Web site, let regular customers know via wait staff, and add your holiday schedule to your regular promotions. The one reason why people aren’t at your bar or restaurant this holiday season shouldn’t be because they didn’t know if you were open. And if the only thing someone wants this holiday season is your famous pie, let them know if you are going to be closed so they can pick up a slice ahead of time.
No matter what challenges your bar or restaurant may face from the hustle and bustle of the holiday season, remember to stay jolly and show your patrons a merry good time! Shake off the small stresses and feel honored that your neighbors want to celebrate in your establishment. No matter how big or small you celebrate this season, remember that it’s a special time of year for everyone.
Happy holidays to you and yours!