Archive for December, 2013

Restaurant Trends for 2014: What to Watch

2014 Restaurant Trends

Every December, upcoming trends are published and shared so that restaurant owners can decide if they’d like to continue with their current service, food, and décor—or if new trends will benefit their business and clientele.

We have scoured industry blogs and articles, and we’ve gathered the most talked about restaurant trends that your customers may come to expect in 2014.

Local Sourcing Stands Out. This idea, which started to become popular about five years ago, continues to grow. Using locally-produced food means that you are supporting others in your community, that you truly believe fresh is best and the most nutritious, and that you’re environmentally conscientious. Some restaurants are being built next to garden areas, allowing them to use hyper-local sourcing—literally, food from a restaurant’s backyard.  Because the phrase farm-to-table is being used a lot these days, be careful to identify your local food sources very clearly and with the utmost transparency.  If you get your eggs from Farmer Jones on Lincoln Road in Your Town, USA, say so!

The True Power of Social Media. If you concentrate on one thing this year to bring customers in the door, it should be to learn and then use social media. Many restaurant owners set up a Facebook page, link it to a Twitter account, and then do nothing else. In the meantime, people are looking for information about your restaurant and come across a Facebook page with one post, with no reviews, with no menu or pricing. Don’t let that happen! If you don’t have time, hire someone to help you. Now that Google+ is starting to gain traction in the social media world, it’s another source of information that people will use to make decisions about where to eat, so you should post on there too after creating a Google+ business page. You can use Twitter to share promotions and to attract bloggers and local businesses. Overwhelming? It can be, but setting aside 20 minutes a day to work on social media will pay big dividends.  (If you need help learning the ropes of each network, check out this series of articles I wrote regarding social media for restaurants.)

Bread Makes a Comeback. After years of a downturn in bread and starches, mostly because of fad diets that were trumpeting meat, people are beginning their love affair with bread, pasta, and potatoes again. Starches are once again an acceptable part of restaurant menus, and they’ve branched out. Specialty and flatbreads are becoming a part of bread baskets but are also complementing main dishes.

Healthy Kids’ Meals. If you want to attract families to your restaurant, you probably have chicken nuggets, hot dogs, and mac and cheese on the menu. With consumers becoming more and more interested in the benefits of healthy food, though, many parents prefer that their kids have a nutritious meal when they eat out. But what can you serve that’s healthy AND that kids will enjoy? There are programs available, such as Kids LiveWell (a partnership with Healthy Dining and the National Restaurant Association), that introduces meal selections to restaurants that feature lean proteins, whole grains, vegetables and fruits.

Ordering Using a Mobile Device. Online ordering ahead of time used to be a technological wonder. Now, restaurants are jumping ahead and letting customers sit down and order using a mobile device—mostly using customers’ devices in the era of BYOD (Bring Your Own Device). However, a major restaurant chain just announced their plans to use a tablet at every table that they say will decrease wait times and make them an attractive option for a quick lunch or a long dinner—plus diners don’t have to flag their server down to get the check. While smaller, independent restaurants may think that’s a pretty expensive way to attract customers, remember that many companies who design apps that can be used on customer’s mobile devices are competing for the businesses of smaller restaurants. If you consider convenience to be one reason why people want to eat at your restaurant, you should consider what you can do to upgrade the customer experience.

These ideas are just the beginning of what 2014 will bring to the restaurant business. While most places won’t be adopting all of these ideas, owners can use this list to introduce fresh concepts to their customers.

We wish you all a successful new year!

3rd Annual Favorite Things | 2013 staff picks for this holiday season

Ho, Ho, Ho!

Happy holidays!  Doesn’t your bar or restaurant deserve something new and shiny this holiday season?  Every December, our staff pick out their favorite things from our wide selection of restaurant furniture.  Here are the tables, chairs, and bar stools that made the ranks on our list this year:

Staff Picks
 

 

“I love the Stella chair so much, I even named my dog after it!”

~Kerry  {Shop for Stella}

 

 

 

 

 

 

 

 

 

“My favorite items that we just got in this year are the vertical back wooden chair and bar stool in mahogany. I liked them when we custom-ordered them for one of our customers and am thrilled we now have them in stock!”

~Robyn {Shop for wooden vertical back chairs and bar stools}

 

 

 

 

 

 

 

 

 

“I like Viktor in clear coat. He’s very rustic, yet modern…industrial chic!”

~Danelle {Shop for Viktor, available in clear coat, rust, or a custom finish}

 

 

 

 

 

 

 

“Customers loved Simon at the tradeshow in New York, and although it may not be as sleek as its friend, Viktor, something about Simon just grabs you!”

~Janene {Simon is coming soon!}
 

 

 

 

 

 

 

 

 

“There are many things I really like, but if I have to narrow it down, I’d choose the GLADIATOR full ladder back chair, bar stool, and swivel bar stool in silver.”

~Kim {Shop for our GLADIATOR chairs and bar stools}
 

 

 

 

 

 

 

 

 

“My favorite things are the economy plank solid wood table tops. They are very nice and affordable. Someone with a champagne taste and a beer budget would love them!”

~Chris {Shop for economy plank wooden tables}
 

 

 

 

 

 

 

 

 

“The new 825 model bucket seat bar stool gives you the comfort of a bucket seat but has a sleek, modern look that makes it work well in many more restaurant designs.”

~Emily {Shop for bucket seat bar stools}

 

 

 

 

 

 

From all of us at East Coast Chair & Barstool, may your holiday season be bright and merry – and filled with all of your favorite things!

Tell us, what is YOUR favorite item from our list?

See what made our favorite things list in 2012 and in 2011!