Archive for October, 2014

Choosing Beer and Wine for Your Restaurant’s Menu During the Fall and Holiday Seasons

Choosing Beer and Wine at Your RestaurantWalk into any local restaurant or bar during this time of year, and you’ll find at least half the customers have a craft beer or special fall-favored wine perched on the table in front of them. Most beer and wine drinkers enjoy the new flavors that pop up during the last few months of the year. This is a great time to take advantage of some of these perennial favorites.

Craft Beers for November and December

Here’s what you’ll be seeing (and drinking) in beer, lagers, and ales:

  • Pumpkin. Pumpkin flavors abound this fall! Stock Pumking form the Southern Tier Brewing Company is a must, with a true pumpkin pie taste. Samuel Adams sells their popular Fat Jack, which carries a lot of spice and malt flavors. Destihl Brewery introduces Samhain Pumpkin Porter, a dark drink with spices like cinnamon and nutmeg.
  • Fruit . . . and Vegetables! Add a little goodness with Atwater Brewery’s Blueberry Cobbler Ale, which has blueberry and vanilla flavors. Sweet Yamma Jamma Sweet Potato Ale from the Indeed Brewing Company is perfect with a meat and (sweet) potatoes meal.
  • German. Oktoberfest celebrations last from September through November and call for malty, Germanic flavors. The Sly Fox Brewing Co. has an excellent Oktoberfest Lager and the Free State Brewing Co. shares a great beer that has a mild aroma.

And don’t forget the presents that Santa may be leaving under the tree!

  • Anchor Christmas Ale is flavored differently every year, a tradition since 1975. It’s a closely guarded secret as to what 2014 will bring for this popular Ale, but you can count on it to be mellow.
  • Troegs Mad Elf, brewed out of Pennsylvania, has a just a bit of cocoa for those cold winter nights and large holiday meals.

Fall and Holiday Wine Suggestions

Let’s not forget about the wine. It’s important, especially in restaurants, to add some new wine to the list that evokes the meals and celebrations held in November and December.  Some wines to consider for fall and holiday celebrations include:

  • 2011 Saint Cosme Côtes-du-Rhône Rouge is spicy and fruity—an excellent choice for post-holiday meal time.
  • 2010 McManis Family Viognier is a white wine with a peachy taste that will go well paired with New Year’s Eve hors d’oeuvres.
  • If you’re looking for something a little different—and you’re ok with leaving the wine behind for a bit—Albee Hills is a dry cider that’s tart, refreshing, and doesn’t have carbonation.

Increased holiday crowd levels call for something different, so choose beer and wine that will keep people returning for their upcoming celebrations.

SnagaStool Helps Bars Boost Traffic with Online Bar Stool Reservations

SnagaStoolWould you like to fill up your bar stools during off-peak periods?  Or guarantee a packed house during the big game?  A start-up company out of Boston is offering a service they say is similar to OpenTable but for bar stools.

“It started when the Bruins were in the playoffs.  I offered to pay someone to sit in their seat at the bar, because it was so crowded,” explains CEO and Co-founder Jamie Manning. “When I get to a bar, I like to sit right at the bar facing the big screens, rather than at a table or standing behind someone.”

Knowing the frustrations of being a guy who just wants to find an empty bar stool at the bar, Manning came up with the idea of using an app to reserve a stool before arriving at the bar.

“People are willing to pay for that privilege,” says Manning. “Bars can determine how many and which stools to assign as SnagaStool stools based on supply and demand principles, and then use our service to increase their profits.”

SnagaStool shares the premium snag profits with the bar in a 50/50 split and is currently working out other “bundle” packaging opportunities to entice more bars to accept stool reservations.

“We are still in our pilot program,” explains Manning. “We want to work with our bar partners to come up with the best type of service for their patrons and to increase their profits.”

In addition to stool reservations, they are experimenting with offering pre-sale “tickets” during premium time slots (e.g., championship games), bundling a stool with meal packages (i.e., reserve your stool…and burger, too!), as well as allowing the bar to offer special promotions (e.g., half off appetizer) during the off-peak times.

“I worked in the bartending industry for years and designed the service to improve the interaction between bartender and customer,” says Manning.

Bars simply put the SnagaStool tent on the stools that can be reserved or are waiting for their reservation to show up.  Then, people who have a stool reservation just check in with the bartender by showing the confirmation on their mobile device, and the bartender shows them their stools!

Bars in Massachusetts and Florida are already participating, and SnagaStool is signing up new bar partners to join in on this service.  If you’re a bar interested in running promotions to your customer base using SnagaStool, visit them online at SnagaStool.com.