Archive for July, 2017

Our Premium Bucket Bar Stools, the Best of the Best

825 Bucket Bar StoolsWhen you’re searching for the right bucket bar stool, the over one million search results can be daunting to say the least. We supply a variety of commercial bucket bar stool options for restaurants to choose from to complete their look.

Within these categories, you’ll find buckets placed according to comfort, price, and quality. If your business model focuses on quick table turnover and getting the most food sales in, our 525 and 625 bucket models are your best bet. But if your strategy involves keeping customers in seats so they can graze and increase your menu’s cross-selling capabilities (and profits), our premium bucket bar stools are more your style.

Whether you’re after the undeniable comfort of the 825 bucket or the vintage look of the 925, our premium buckets will become your customers’ new favorites spots to eat and drink.

By choosing an 825 bucket bar stool, your customers will love leaning back and relaxing in what we call the ‘Cadillac of bucket bar stools’. Our customer care representatives can confirm, once you sit on the 825, you’ll buy it. It’s that comfortable! This bar stool boasts a higher end look with better grade molded high-density foam seat and back. Choose from our wine, brown, or black vinyl to complete the look of this bar stool.

825 Bucket Bar Stool Features

If you are looking for a model with vintage accents, then the 925 bucket bar stool is for your restaurant. With its deep tuft and button accents, this bucket is reminiscent of a comfy library couch. This bar stool has a reinforced, flexible steel back to parallel the high-density foam seat and back, made for cradling your customers. To keep the vintage vibe flowing, this bucket comes in chestnut brown and black vinyl options.

925 Bucket Bar Stool Features

Both premium bucket models sit on top of our sturdy 900 base. Fully welded 16-gauge steel and the large footprint of the base makes for an excellent support system. This frame comes in clear coat, rust brown, or black to match any bucket or decor.

When you invest in luxury bucket seats, you should also keep in mind the durability of the swivel system. All of our bucket bar stools automatically come with an imported swivel. While these swivels can do the job, we also offer an upgraded domestic swivel option that has a 10-year warranty for a long service life.

Domestic swivel mechanisms last longer because of the way it swivels. Using two nylon ring bearings, this swivel can turn effortlessly, silently, and is tested up to 500,000 turns.

By using premium bar stools and upgraded swivels, customers can feel right at home sitting at your bar area.

Loyalty Programs: The Profit Behind the Rewards

The phrase “customer loyalty program” often brings to mind images of punch cards and freebies, but loyalty programs have evolved through the years into so much more. Technology and data mining techniques have turned the programs from cheap promotional tactics into big data goldmines that allow smart establishments to tailor their marketing to each customer.  In this article, we’re going to take a look at the different types of loyalty programs, why your restaurant needs one, and the best practices for implementing it.

How it works

In the restaurant industry, there are two basic types of loyalty programs: points based systems or tiered systems. Points-based systems reward customers for dollars spent or frequency of visits, while tiered systems benefit long-time customers by awarding them special access and exclusive opportunities.  To determine what type of system would work best at your restaurant, consider which behaviors you would like to reward.

Why You Should Implement a Loyalty Program

The numbers are in and they show that it is much more lucrative to focus on creating loyalty in your customers than gaining new customers. A study by Bain & Company reported that a 5% improvement in customer loyalty can increase lifetime profits by as much as 95%. Even more, a whopping 70% of customers who participate in loyalty programs report purchasing more.  New business is great but it costs more to acquire a new customer than retaining an existing one: in some cases, up to 6 or 7 times more.

Some restaurants who have implemented loyalty programs have also seen a reduction in attrition and an increase in referrals.

The kind of loyalty that influences the frequency of a customer’s visits occurs when customers relate to a dining establishment. Take a look at the demographic that you would like to focus on and make sure that your business positioning and processes align with those of that demographic. Creating a customer persona could be helpful during this process. Customer personas are fictional, generalized representations of your ideal customers.

For example, in a college town, your customer persona is probably an early 20-something looking for a meal at the most affordable price point. If you are located in a more family friendly area the persona might look more like someone in their mid-30’s who is willing to spend a little bit more for a higher quality meal.

Return on Investment

Having a loyalty program can also do wonders for collecting customer data. By tracking the items purchased, the frequency of visits, and dollars spent, you can determine the best areas to invest your money. Managers or owners can even take the gathered analytics to analyze the popularity of a dish and determine what other items could be purchased to pair with it and increase sales. For example, if one of your all-time best sellers is a poultry dish, you might want to consider ordering a new chardonnay known to pair nicely with chicken.  You’re customers receive a better all-around experience and you see an increase in profits.

These same analytics can be used to analyze customer behaviors, which can then be organized into data to develop promotions that are designed specifically to appeal to a certain group of customers.  The ultimate goal is to create motivational offers to influence a customer, increasing the frequency of return visits as well as per-visit spending.

Loyalty Program Best Practices

  • Provide an Immediate Incentive
    • That instant reward for signing up might be just enough to convince any customers that are on the fence about joining to take the plunge.
  • Make it Easy to Join
    • Don’t force your target audience to have to scour your website to find your sign-up page. Have it in a highly visible spot as well as talking to your staff about encouraging customers to sign-up in the restaurant. Signing up should take no longer than a few minutes.
  • Take only the information you absolutely need
    • Customers don’t want to spend their time filling out long surveys just to sign up for your program. Try to limit your questions to essentials like name, birthday, and email address.
  • Personalize offerings to members
    • Loyalty programs often fail because their offerings are too general. By creating specialized incentives based on what the customer has previously purchased you are more likely to see them walking through your door.

What Not to Do

  • Limited Time Offers
    • Limited time offers can be a great way to get customers in the door and increase traffic, but these strategies are not enough to create loyal customers. Spending money on these promotions may see an uptick in new customers but these are the same customers who are not likely to return until you run another promotion.
  • Don’t Have Customers Wondering if the Rewards Will Work
    • Make sure your employees are well versed in redeeming your loyalty system. It can lead to frustration on both sides if customers are trying to use a loyalty program reward and aren’t able to because of faulty programming or a poor system. Your relationship with the customer is the most important thing.
  • Don’t Forget to Use the Data
    • Customers will expect relevant offers in exchange for the personal information they are providing. It is crucial to make use of the information provided to tailor your message as much as possible.

Loyalty programs may seem like they are geared more towards benefiting the customer but in the end, it is a mutually beneficial relationship. The value of the data gathered, and brand loyalty that is inspired far outweigh the costs of a few perks. By implementing and utilizing a loyalty program your restaurant could see a significant increase in profits.