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How to fix wobbly tables – FAQ’s from the Files of East Coast Chair & Barstool

We’ve all been there.  It’s date night and you’re out eating dinner at your favorite restaurant; the food is great, the ambiance is perfect, and the company is lovely, but…this darn table won’t stop wobbling.  It’s maddening.  Like a mosquito near your ear, it’s all you can think about.  You carefully put your drinks toward the center of the table and pray that you’re not wearing your wife’s cabernet before the nights over.

If you’re a restaurant owner or manager, the scenario above is the last thing that you want to happen.  You want your customers to leave dreaming about your food, or the great time they had, not complaining about your tables.  Fortunately, a wobbly table is usually easily fixed, either for free, or for a minimal cost.  So, it’s worth it in terms of customer satisfaction to fix them.

What makes a table wobble?

Most of the time a table is wobbly because the floor that it rests on is not perfectly level or flat.  In fact, any good contractor will tell you that there is no such thing as a perfectly level floor.  If you don’t believe us, put a laser level on your floor and you will most likely find that it isn’t perfectly level.

Another reason that tables become wobbly is because they are moved frequently from spot to spot.  Many table bases have adjustable levelers at the bottom of the base that are used to level the base on a particular section of floor.  If the base was leveled for one area of the floor and then moved, it may need re-adjusted.  This is an easy, free fix that many employees are not trained properly on.

In rarer instances, you might find that one of the base legs is damaged, screws are loose or missing, or a glide is missing on your table base.   If the table is damaged, then you should take it out of service until it is either fixed or replaced.

So how can you fix wobbly tables?

  • If you have a 4 leg table, try the ¼ turn test. Start rotating the table slowly until you find the spot where the table is level and stops wobbling – it’s mathematically proven that somewhere between 0 and 25 degrees, you will find a spot.
  • If your base has table levelers, adjust the leveler that is off of the ground by screwing it counter clockwise. This is usually sufficient when there is only a small gap under the base leg.
  • Check your base and table joints and make sure all screws are tight. If a screw is loose, tighten it.
  • Put a rubber wedge under the table leg that has a gap underneath it. Do not use coasters or napkins, as they slide out easily and are a tripping hazard.
  • Move the table to another area of the restaurant with a more level floor

Wobbly tables are an age-old problem; one that can cause a lot of discomfort for your guests and generate bad reviews for your restaurant.  Fortunately, the problem is usually easily solved with the proper know-how.  Now that you are aware of the solutions, train your employees to be on the lookout for wobbly tables, and how to fix them.

 

Restaurant Furniture Trends by State

Restaurant trends run far and wide all over the United States. Some businesses are focused on speed and efficiency while others are more concerned with a customer’s experience. Needless to say, in some shape or form, these businesses need a type of furniture that represents their company and their brand.

Here at East Coast Chair & Barstool, we help restaurants, bars, and the hospitality industry find their perfect furniture that embodies their business and atmosphere. With such a diverse customer base, we wanted to show what has been our most popular furniture items by state in the past year.

1) GLADIATOR Ladder Back Chair and Bar Stool

A durable and simple shape to complement many types of interiors.

2) GLADIATOR Full Ladder Back Chair and Bar Stool

The full ladder back offers even more shape to the contours of your guests.

3) GLADIATOR Full Vertical Back Wooden Chair

An elegant wooden chair with slimming vertical back design.

4) Henry Chair and Bar Stool

A marriage of wood and metal that make for a distinguished look.

5) GLADIATOR Window Pane Chair and Bar Stool

The same sturdy frame of the GLADIATOR Collection with the stylish window pane back.

6) Cayman Side Chair

A distinguished outdoor chair to instantly ramp up curb appeal.

7) Shipyard Backless Bar Stool

Brushed aluminum gives this bar stool a streamlined appearance for your outdoor patio.

8) Simon Bar Stool

Bring a clean-cut, modern look to your restaurant with this bar stool.

9) GLADIATOR 825 Bucket Bar Stool

Our newest bucket seat offers ergonomic seat and back support with premium molded foam.

10) Gulf Coast Outdoor Chair

We combined poly lumber slats with an aluminum frame that’s easy to maintain on your deck.

11) Viktor Chair

Convey a contemporary feel to your brewery or coffee shop with this industrial style.

You will notice there aren’t many avant-garde furniture styles represented here. While many customers still order them, most focus on classic silhouettes that will blend into any atmosphere with ease.

The GLADIATOR Collection takes up quite a bit of space on this map. We can attribute this to the style’s customization opportunities with various seats and finishes. The GLADIATOR Collection looks great in any kind of restaurant because of their traditional structure.

What’s your state’s most popular item from us? Does your restaurant have similar characteristics to it? Let us know in the comments below.

Columbus Day Facts

Columbus Day FactsHappy Columbus Day! Whether you’re enjoying a sales event or a day off, the time period of Columbus is certainly a defining, historical series of events that many people don’t know a lot about. We’ve rounded up some fun facts for you (or your next go at being on Jeopardy) about the holiday and the furniture of the time.

Did you know?

Christopher Columbus:

Christopher Columbus was not the famed explorer’s real name; it was closer to Cristoforo Colombo.

Columbus’ trip coordinated with what is said to be the beginning of the Spanish Renaissance that lasted until the early 18th century.

Many paintings of Columbus were not actually of him; most were painted after his passing in 1506.

Christopher Columbus landed in the Bahamas (not the East Indies, oops!) on October 12, 1492.

Most people at the time of Columbus knew that the Earth was not flat, but weren’t aware of the other continents “in the way” of the East Indies.

Spain was not Columbus’ first choice for sponsorship; England, France, and Portugal all said no.

Ship
After his primary voyage to the New World, Columbus made 3 trips back to his colonies there.

Columbus Day is not celebrated in 22 states because of its controversial history.

Columbus Day was proclaimed a national US holiday by President Franklin D. Roosevelt in 1937.


The Furniture of the Spanish Renaissance:

Spain was in its political prime, controlling southern Italy, Portugal, the Netherlands, and now, New World colonies as well.

Renaissance furniture design was inspired by Greek and Roman antiquities, especially in Italy.

The cassone chest became one of the most recognizable furniture pieces of this time period with its intricate carvings or gilded decorations.

cassone

Photo by the Metropolitan Museum

Much of what is depicted on Renaissance furniture comes from mythology or history, separating it from the Gothic styles that pulled from the lives of saints.

Cabinet and furniture makers of the time began to use more lustrous woods like walnut.

Walnut Chair

Photo by the Metropolitan Museum

High back chairs were all the rage throughout European countries because of their throne-like appearance.

Moorish High Back

Photo by 1stdibs.com

Columbus Day is celebrated in many ways around the country including food festivals, retail sales, or the replacement of Indigenous People’s Day. Regardless of what you’re celebrating on this brisk October day, have a safe holiday!

Let us know in the comments below how you plan on spending the day.

How to Make Your Restaurant Successful on Yelp

Find Us on YelpFaced with large amounts of competition, businesses are constantly fighting for their customers’ attention. Word-of-mouth marketing is a powerful driving force in today’s society and has the ability to sway decisions like what to buy and where to eat. This type of marketing may seem difficult to harness, but with programs like Yelp, businesses have a way to engage with customers and help mold their opinions.

Yelp is a great way for small businesses to compete with larger chains by showcasing what they have to offer. In Q2 of 2016, Yelp had a monthly average of 23 million unique visitors who went through Yelp’s mobile app and another 69 million unique visitors who visited Yelp via the web. A Nielsen study reports that 78 % of users rely on Yelp to find restaurants (out of all categories), capturing the highest percentage of the categories. Needless to say, Yelp is a well-used resource for restaurant-goers whose importance is often under-estimated by restaurant owners.

How It Works

Imagine you’re on vacation and it’s your first time at a destination. Up and down your hotel’s strip, there is dinner option after dinner option. As a consumer, the choices are overwhelming. How do you even begin to choose? You could just waltz into the first place you come to and take your chances.  Or, you could leverage the experience of thousands of Yelpers that have visited before you and have left reviews of just about every restaurant in town.  Without the uncertainty and risk of visiting an untested spot, you and your family can get down to the business of enjoying your vacation.

According to their website, Yelp’s purpose is to “connect people with great local businesses”. Their automated software program scours the top reviews that are written by users (“Yelpers”) based on quality and helpfulness, and it ranks businesses according to a proprietary algorithm. So how does your restaurant get the highest ranking? Typically, a larger number of reviews lead to a higher ranking in Yelp search and many other search engines.  The strategy then with Yelp is to get your restaurant as many good reviews as possible.  In this article, we are going to show you how to get started.


Yelp Ads
Claim Your Business

Claiming your business is the starting point for all businesses on Yelp. To be proactive with a Yelp strategy, you must claim your business to have control of that page. After you claim your page, you can then personalize it to help distinguish it among other pages. The goal of this page is to drive traffic to your own site. Optimizing this page will help your restaurant appear, not only in yelp searches, but also in search engine queries like Google.

It is interesting to note that according to a Boston Consulting Group study, businesses that simply claimed their Yelp profile generated incremental revenues of $8,000 annually just from being on Yelp.  Wouldn’t it be nice if your business could bring in an additional $8,000 per year by spending a small amount of time setting up you page and managing your reviews?  By the way, according to the same study, those who claimed their profile AND advertised on Yelp through PPC campaigns (more on that later) generated additional revenue of $23,000.

Rack Up the Reviews

Although it is the core function of Yelp, many businesses may wonder how customers will know to leave a review. Be cautious of how you approach this topic.  Yelp prefers “organic” review, which means reviews that have not been solicited or, worse, paid for.  It’s understandable if you think about it.  Most businesses only ask for reviews from their happiest customers, not those who have had a bad experience.  That might be great for the restaurant, but it damages the overall credibility of the review system. Yelp wants your restaurant to earn great reviews through exemplary business practices, not through solicitation and/or reward.

Even though Yelp discourages direct solicitation, they do leave the door open for more subtle ways of generating reviews.  The first, and most obvious, is to make sure that your customers know you actually have a Yelp account. You may have a customer that comes to your restaurant every single day for their morning coffee, but if they don’t know you’re on Yelp, how will the world know that you have nurtured and cared for this customer, so much so they visit your business every day? Make customers aware that you use Yelp by using this form to receive a window cling for your business. Also, remind customers to visit your Yelp page with a link in your email signature and/or a badge on your website.

To attract customers that are in the decision stage, use a Check-In Offer to entice them. A Check-In Offer is a reward a customer receives when they check into a business on Yelp. This reward is redeemed by mobile device at the place of business. After a checking in from a mobile device at a restaurant, the user is later asked to write a review of where they checked in at. Be careful not to offer incentives to customers who give better reviews, which is against Yelp’s policiesCheck In Offer

While the tactics above are handy with a new restaurant or during a slow time to jazz up reviews, you should always try and go above and beyond for customers. Have the mindset of what kind of experience you want your customers to walk away with, and then double it. What sets your business apart from the competition? Is your atmosphere, food, staff, or price point? Find what makes your restaurant original and makes for a memorable experience for your guests. Inspire people to choose your restaurant, enjoy themselves, and then right a smashing review because their experience was just that good.

Take a look at this improvement calculator to see how many reviews it will take to attain a certain rating for your restaurant.

Interact with Customers

You’ve put the work into claiming your business, spruced up your Yelp page, and the reviews are pouring in. All of a sudden, your first bad review comes in: a piece of coal in your carefully cultivated glittering diamond mine of positive reviews. Your first instinct might be to ignore the review, hoping it gets lost in the sea positive reviews. Maybe no one will see it?  That is a big mistake.  You should always respond to a negative review, even if the response is private.  The last thing that you want is an already upset customer feeling like you’re ignoring them.  You’ll definitely want to reach out to that Yelper in a way that lets them know that their concerns have been heard and you will take their input into consideration when shaping future decisions.

Whether you handle bad reviews publicly or privately is up to you, but maintain consistency – don’t respond publicly to the reviews where you feel like a customer is wrong, and privately to the reviews where you know you messed up. The flow chart below outlines Yelps best practices for responding to reviews publicly or privately.

Review Flow ChartFinally, remember that your public responses will be seen by existing and potential customers so always be courteous and understanding. Practice up on your PR skills and don’t isolate customers. You don’t want jeopardize your future business with a poorly worded response.

Free Assets for Business Owners

Yelp has many free resources for business owners to use, making it effective and easy on a budget.

Yelp for Business Owners app is the most comprehensive of these resources. With the app (available in the App Store for iOS and Google Play Store for Android), businesses track engagement, leads, and clicks to their site from Yelp. The app also has the capability to track the number of check-ins to a business, calls (from clicking the phone number), and the reservations made off of Yelp. Not only do these factors help you gauge your success on Yelp, but could justify an increase of foot traffic in your restaurant. Through the app you also have the capability to respond (publicly or privately) to messages, upload photos, and report reviews or messages. For a busy, on-the-go restaurant owner, the Yelp app is extremely valuable in managing your presence on the site.

Again, you don’t want to come right out and ask for reviews. But if you want another, more discrete way to remind customers about giving you a review, place a Yelp review badge on your website. By placing a review badge on your site, your customers can see that people have a reviewed your restaurant and prompt them to check out your Yelp page. Potential customers will be more inclined to visit a restaurant with many positive reviews, which the badge helps them see at a glance. Every time your business is reviewed, the counter clicks up and/or reflects in the stars. Per Yelp’s brand guidelines, there are only two badges allowed on a business’ site that shows their association with Yelp.

Web Review Badges

It is important for business owners to stay up to date on ways to effectively use Yelp. Yelp offers free 30 minute webinars that improve upon your existing Yelp knowledge. Topics range from how to respond to reviews to becoming a 5-star brand. These webinars help clarify how your restaurant can use Yelp as a sustainable, effective strategy for the long term.

Yelp Ads

While Yelp has plenty of free resources for businesses, there are also advertising packages to enhance your profile even further.

Yelp’s advertising packages operate on a cost per click (CPC) basis and could be beneficial for your particular niche. There is no pre-determined set cost because the cost depends on the competition and relevance of your advertisement to the user’s search. Yelp Ads can help your business with targeted local advertising and a more prominent placement on search and competitor pages.

If you want to upgrade your Yelp experience by paying for advertising, the Call to Action button may be one you want to take advantage of.

Whenever potential customers have searched and found your business on Yelp, what is the next steps you want them to take? The best way to provide a specific direction for these customers is to have a Call to Action button. When set up, this button appears towards to the top of your business’ page, underneath the location and uploaded photos.
When narrowing down what your Call to Action should be, think of what your desired end goal is. The button will take customers to more information in the form of a specific page of your website or coupon.

Call to Action
In the example above, Olive or Twist’s Call to Action button promotes their happy hour and links to their specials section on their website. Make sure your button is labeled with a broad, but relevant statement. You don’t want to give away all the information on your Yelp page, because then there is no need to click. This button provides a next-steps for potential customers to take part in.

Compare the different products that Yelp Ads has to offer with this chart.

Please note that just because a business advertises on Yelp does not mean they automatically get better ratings. A business could be rated two stars and advertise, leading to more people seeing that rating. On the other hand, a business that does not pay to advertise can have a five-star rating. For more information on Yelp’s advertising policy, feel free to check out their FAQ page.

If you own a restaurant that has never used Yelp or only as a consumer, go claim your business. Doing a simple Google search will leave you with endless results on how to optimize Yelp and best practices. But the best way to use Yelp is to jump right in! There are so many free resources and options for a business getting started on Yelp. Don’t think the only way to be successful on Yelp is to shell out a portion of your advertising budget. Let your customers know that you have a Yelp presence, respond thoughtfully to their reviews, and keep providing excellent experiences to make Yelp work for your business.

Does your restaurant or business currently use Yelp as a strategy? If so, what’s your experience with having a page? If not, what are your reservations about it? Let us know!

How to Market Your Restaurant to Millennials: Getting Social

Millennials

United States millennials span the ages of 18-35 and are a force to be reckoned with. This generation, also known as Generation Y, has surpassed the baby boomers (1946-1965) and now number 75.4 million.

Even with millennial numbers increasing, they don’t have control of the market at this point. Baby boomers still hold the buying power in today’s market; almost 50% of retail sales can be traced back to this group. But, millennials’ spending power will only continue to increase as they begin to earn more.

The true difference lies in how these generations communicate with businesses and brands. Generation Y is made up of extremely vocal consumers that are inter-connected and are not afraid to let others know what kind of experience they had at a business.

The millennial generation is often described negatively by their predecessors, but millennials are socially conscious and creative individuals that are becoming an increasing power in the market. This group’s craving for their peers’ opinions can often dictate many buying decisions, including where they choose to eat or drink.

Learning how to market to this rising group should be a priority for restaurant owners. By understanding the mind of a millennial, restaurateurs can uniquely tailor their marketing communications for this generation. Some call them self-oriented or naive, but millennials are changing best practices of the restaurant industry.

Social Media

Social media is an essential tool for restaurant owners to use when marketing to millennials. Restaurants that don’t use some form of technology platform to reach out and interact with customers seem out of date in today’s constantly changing society. Social media can give your business validity to those searching on the internet.

Celebrate what your business has to offer with your social media. Food is a visual commodity. Those who love to eat don’t only want flavorful bites; they want an aesthetically-pleasing experience they can share with others. Tailoring social media to your restaurant, guests, and mission can further brand your restaurant among many. For example, the “food and drink” category on Pinterest is the most pinned and browsed of all the categories and 90% of pinners are saving food and drink recipes on their mobile devices. This is a great indicator that these are items that people have interest in, so cater to it and get guests inspired by your selection.

You can promote events, menu additions, and even new staff on social media to give your business a face. Encourage your guests to check-in, tweet, post, and pin about your restaurant. Restaurants and bars that take the time to create quality content in their social media interactions can increase top of mind awareness and brand recognition. According to the State of Inbound Marketing, social media has a 100% higher lead-to-close rate than traditional outbound marketing. Use that to your advantage!

Although it is on a larger scale, Chipotle does this very well and it is a brand that millennials want to follow on social media to see what they will post next.

Chipotle

Think of your business as a lifestyle brand that you need to promote. Consumers want to learn more about you and your company’s background and be able to relate on a personal level. Whether it’s about the latest rules on food safety or what your lunch specials will be, creative content about your business and its industry makes you an authority on the topic. Millennials appreciate the diverse but relevant subject matter and your business becomes a reliable resource your niche.

Do's and Don'ts of Social Media

Social Experience

Millennials are constantly branding themselves. By sharing their organic mango and black bean salad on social media, this generation expresses more than just what they’re having for dinner. When looked at closely, these actions say this consumer supports the story behind their food and that this is the type of restaurant they frequent.  Millennials brands themselves to coincide with the identity of the business. They are proud of their decision to eat out, and they want to share their experience with others. Of course, an Instagram feed is often a very skewed perception of reality but still presents a rose-colored lens for the rest of the world to take a peek.

Because of this show-all, tell-all way of thinking, millennials are buying experiences at restaurants instead of just food. Restaurants and bars take on a form of escapism where they can get away and have a gastronomic adventure. Going out to eat is seen as an event by millennials, so always try and exceed their expectations with your restaurant practices. For example, Jimmy Buffet’s Margaritaville has risen far above the standards of just being a restaurant chain; it’s now a lifestyle choice. This may seem like an overwhelming feat for a small business but it is possible! Rosarito’s Fish Shack (Williamsburg, New York) does a great job as a single location restaurant that brands themselves as a lifestyle. From its tasty Instagram pictures to the nautical exterior, Rosarito’s Fish Shack transports guests straight to the New England coast for a seaworthy experience.

Be proactive with your customer’s experience by training and communicating with your staff appropriately. A restaurant’s staff can make or break whether customers enjoy their stay. Take the time to show them the over-arching goal of the restaurant and your expectations of the team. How you train and communicate with your staff can be the difference between a good and bad experience for your customers. It is these little things that seem insignificant that truly add up in a consumer’s decision to visit a restaurant again.

Do's and Don'ts of Social Experience

Social Responsibility

Consumers can evoke change in the way that restaurants do business, especially consumers that are as vocal as the millennial generation. This generation is extremely cause-driven and wants to see their patronage to a restaurant have a deeper meaning.

Generation Y customers feel the need for a greater value proposition in purchases; they want to know they are making a difference in the world. As science and communication have improved, sustainable movements have been center on the world’s stage for the lifetime of millennials.

Eco-friendly activities strike a chord with this generation quicker than their predecessors. Millennials want the food and restaurant industry to share these same values.

To narrow down what works the best for your restaurant, you have to know your situation. What’s best for your theme, customer, and price point could be completely different than the restaurant next door to yours. This being said there are lots of ways to improve sustainable practices in your establishment. Use local meat sources, beef up recycling efforts, take steps to reduce food waste, find ways to reduce energy output, and visit farmer’s markets for produce.

Millennials are willing to spend more to support businesses that have these values in mind. Whether this way of thinking is selfish or not, Generation Y makes decisions that will increase self-esteem, which, in this case, works to the benefit of the environment. There are multiple ways for you to get involved in your community while also using it as an edge to market it to millennials. It’s not only social responsible for you to consider local and organic options for your restaurant, it could be lucrative as well.

Do's and Don'ts of Social Responsibility

Social Cause

The millennial generation is a melting pot of beliefs and cultural traditions. The widespread effects of social media have made them more aware of the world around them. This drives millennials to search for a greater purpose of community, which restaurants can get in on as well.

More and more restaurants and businesses are using cause marketing as a strategy instead of just an added bonus when you buy that certain product. This technique is attractive for both business owners to increase patronage and also millennial consumers that have deep interests in bettering the community around them. Cause marketing can inspire people to eat at your restaurant because you stand for something, especially if it is a cause already near and dear to that particular community.

For example, Rosa’s Fresh Pizza in Philadelphia started a movement where for a $1 you can prepay for a pizza slice for a homeless person. Rosa’s has championed single location cause marketing that has reached national recognition, with over 10,000 slices pre-purchased for others. This helped grow and aid the Philadelphia community to be more aware of others.

Another example of restaurants doing good (and through pizza) is the mission behind Malawi’s Pizza. This pizzeria’s “Pizza with a Purpose” tagline promotes the restaurant’s buy one, give one strategy. For each meal purchased here, another is given to a child in Malawi.

Pizza

Both of the restaurants are great cases for the success of what combining cause marketing and community can do. Championing a cause is a great way to actively earn free advertising but also allows customers to feel good about eating or drinking at your place of business.

Cause marketing campaigns can help your restaurant differentiate from your competition and do good deeds at the same time.

Do's and Don'ts of Social Cause

As they grow older and acquire more disposable income, millennials are becoming more of an influence in the restaurant industry. Restaurants need to know how to incorporate this demographic when making decisions. The connection that Generation Y feels for the world around them is unique, and it presents a great opportunity for restaurants to appeal to them. As these millennials become bigger consumers, it will be crucial for restaurateurs to craft their businesses to what is important to this generation.

Mobile Wallet Basics for Restaurants

Mobile Wallet Basics

Your smartphone is again evolving in usefulness.  At a point when you likely can’t imagine not having this device which serves as your phone, computer, planner, and social connection, it can now be your wallet.  In the restaurant industry, this concept poses a new adventure for owners because as with any new technology, the increased appeal to customers creates a massive adoption of the latest fad and convenience.  Your best bet is to become familiar with this concept and decide if you want to jump on the bandwagon to offer this new convenience to your customers.

What is a “mobile wallet”?

Termed “mobile wallet” or “digital wallet”, your smartphone, tablet, or smartwatch becomes the digital equivalent to that bulky wallet you carry around in your purse or back pocket.  Instead of pulling out a credit card to make a purchase, you just pull out your smartphone and pay with it.  This concept offers consumers two main benefits: convenience and security.  These benefits, as explained in a great article called Contactless Payments are Here. Are You Ready? by Brant Schelhaas from Vantiv Integrated Payments, are detailed as follows:

  • Convenience
    • No longer digging through a purse or bulky wallet to find cash or a credit card. Just grab your smartphone for payment.  Smartphones are more readily accessible these days than a card.
  • Security
    • More secure due to the fact that the technology uses encryption to help securely transmit data. Encryption is the process of encoding messages or information in such a way that only authorized parties can read it.
    • The customer never has to hand over a physical card therefore less likely to leave their card behind
    • Many contactless payment methods offer advanced identification technologies, like fingerprint readers
    • Payment networks that process contactless payments have the ability to detect attempts to use the same transaction information more than once
    • Contactless payments do not require the cardholder’s name to be passed between the card and the terminal
    • Many contactless payments do not use the customer’s actual account number when processing a payment

In addition to these customer benefits, Brant Schelhaas discusses the benefits to business owners.

  • Due to the benefits that are offered to customers, there has been and will continue to be a large increase in customer use. For those businesses that accept this new technology that customers are embracing, they will have a competitive edge over those who do not.
  • Contactless payments process faster than traditional payment methods. This means shorter lines and better customer service especially through peak times.
  • Contactless payments make business owners less vulnerable since they do not transmit the customer’s card information to the POS system.
  • Other benefits not listed in the article include:
    • Less wear and tear on your equipment due to no contact
    • Paper receipts are not required (unless requested) so there is less expense for you
    • More focus on selling versus handling cash or a card which can lead to more unplanned purchases
    • Less cash flow through your business

How do mobile wallets work?

A wallet begins with the download of a smartphone app that holds and stores debit, credit, and even loyalty card information for purchases in-store and through any virtual avenue.  Some smartphones already come with a wallet for your convenience but other apps can be downloaded if you prefer to not use the one on your phone. Below is a chart listing and offering basic information about some, but not all, of the best mobile wallets for 2016 ranked from bestcompany.com, an online company who reports real, unbiased reviews based only on consumer ratings, opinions, and experiences.  We have included the top seven of nineteen wallets listed in the article for your review in addition to some other apps on the list that are quite popular and frequently used:

Samsung Pay
  • Payment using a compatible Samsung Galaxy device
  • Swipe up to launch the app, secure with your fingerprint, and hover over the card reader to pay
  • Ability to add membership and loyalty cards
  • High-quality security
Apple Pay
  • Payment using an iPhone, Apple Watch, or iPad
  • Setup is easy with Wallet, preloaded on several apple devices
  • High-quality security with Touch ID
  • If your device is lost or stolen, use Find My iPhone or iCloud to stop the ability to use your phone for purchases
Android Pay
  • Payment using Android devices
  • Ability to add membership and loyalty cards
  • Setup is easy as it comes preloaded on some Android devices
  • High-quality security
  • If your device is lost or stolen, use Android Device Manager to instantly lock your device and secure it with a new password
Moven
  • Available on iOS and Android devices
  • Moven provides a digital bank account paired with an app to help you track your finances in real time and manage your spending
  • Can pair with your current Moven bank account and cards or you can link to your current bank account and cards
Level Up
  • Payment using iPhone, Android or Windows Phone
  • Get an instant digital receipt
  • Offers rewards for use so you can save money when you try new places and upon return
  • Engineered for security
PayPal
  • Pioneer of mobile payments
  • Send and receive payments using your desktop or iOS, Android, or Blackberry device
  • Compatible with lots of apps to make fast payments
  • Send a request for money with an e-mail or phone number
  • High-quality security
  • Free sign up, link bank info, debit and credit cards

 

Other popular apps that are frequently used:

Google Wallet
  • Send and receive money using select Android and iOS devices as well as on your desktop
  • Linked to your debit card or bank account
  • Google Wallet Fraud Protection and a PIN number for protection; high-quality security
  • If your device is lost or stolen, you can instantly remove access to your account at myaccount.google.com
Capital One
  • Payment using select Android or iPhone devices
  • Full access by Capital One credit card customers in good standing.  Capital One Bank and Capital One 360 debit card customers can use the app to receive real-time notifications, digitize gift cards, and view account balances and transactions; Wallet was designed to complement their app.
  • Instant purchase notifications and receipt capture

Once the chosen app is downloaded, the next step is to input personal payment information into the app for future use.  This can easily be done by following the instructions within the app paired with having access to your debit, credit, and/or loyalty card information as well as with your bank account number and routing number.

When loaded up with your personal information, your mobile wallet is ready to use.  Yet, not all stores/restaurants accept contactless payment.  Search on-line or in the app as to find out which establishments accept these types of payments.  Or, ask ahead.  You can also look for the contactless payment symbol within the store or restaurant as shown below.

To complete a mobile wallet transaction, the transaction requires two things:  a smartphone and an industry standard point-of-sale terminal that uses Near-Field Communication (NFC), a wireless connectivity technology that enables devices to communicate.  The smartphone just needs to be placed within 2-4 inches of the terminal and payment is completed.  Most smartphones are now equipped with NFC technology yet not all stores and restaurants have the equipment for this communication.  As time passes, this will most likely change.  With the concept of mobile wallets on the rise, customers are looking for convenience and speed with payments therefore requiring stores and restaurants to conform to these new payment trends.

How can my restaurant start accepting payments with mobile wallets?

With mobile payments on the rise, restaurants are looking to take the steps needed to adopt this new technology.  Here are some steps you can take to get the ball rolling:

Review your average sales traffic, customer base, and demographic area that you serve to determine if contactless payments are right for you.

Contact your payment provider to determine if your current point of sale terminal is already NFC/contactless payment-capable. If it is, ask your provider to enable it so that you can begin accepting contactless payments.  If it is not capable, find out what you need to do and the cost involved in changing out your equipment so that you have the ability to offer contactless payments.

Once the decision is made to offer contactless payments, develop a schedule of implementation and train your employees on how to use the contactless payment equipment and systems. Demonstration is always a great way to train so a mock set up to this process is ideal.  This would also be a great time to test the process to make sure that if any changes need made, they are done before offering it live.

When you are ready to offer contactless payments, it’s time to let your customers know! Send out an e-mail blast, communicate on all of your social media platforms, and order decals for the different payment methods that you are offering to put them up in your establishment’s windows.

These steps may sound simple but the process does take time and effort on your part to adopt.  Your current payment provider will be your biggest asset in this transition so working with them to assist you during your transition is key.

Will you jump on the bandwagon?

Mobile technology has really changed our lives.  Our phones have become more of a need than a desire because of the increased usefulness that it offers to our daily lives.  Because of this, you rarely find anyone without it.  When you add the option of using your phone as a wallet, an even closer attachment to a phone will be found and the benefits that it offers will guarantee it.  As a restaurant owner, will you jump on the bandwagon and accept contactless payments in your restaurant?  It’s a serious option to consider and one that offers benefits all around.

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The Fast Casual Storm: How You Can Compete

Panera Bread Fast Casual Restaurant.

Trends in the restaurant industry are changing thanks to the influence of fast casual restaurants. Establishments like Chipotle, Taco Del Mar, Five Guys, and Panera Bread, to name a few, are taking the industry over by storm. So, what’s the big deal? Why are these types of restaurants becoming “the” places for dining out?

What is Fast Casual?

Let’s first define what encompasses the fast casual trend. The term fast casual comes from the joining of “fast” food and “casual” dining because it offers elements of both. It is a type of restaurant that offers a higher quality fast food experience with fresh ingredients in a more modern upscale atmosphere.  Front counter service is available to place an order, pay, and retrieve food, followed by customers taking a seat in a dining area that is free of any table service. When placing an order, customers are often offered an interactive experience where they can choose exactly what they want from a visual array of additions, ala Chipotle. It’s customization at its finest! Meal prices at these establishments tend to range from $8 and $15 with payment up front and a minimal wait time.

Customers are changing.

That all sounds great but why is the growth of fast casual restaurants seemingly outpacing other restaurant concepts at an incredibly fast rate? Well, it all comes down to the fact that consumers today are different than those of past decades. In our very fast paced world of cell phones and instant access to the internet, consumers are becoming accustomed to having information and choices available at their fingertips; they want what they want and they want it right now. In other words, people want fast customization especially when they are hungry. And, who wouldn’t? Having fresh, healthy options that you choose and can eat in a matter of minutes is becoming the norm.

Competition is fierce!

With the rapid growth of fast casual restaurants, established restaurants are finding that it’s not easy to compete. McDonald’s is one such establishment who has reported a disappointing global decrease in sales as well as in guest traffic with these new customer demands. Due to these declines, even the industry leader in fast food is realizing that they need to make changes to fulfill the desires of their customers. So, what can you do as a restaurant owner do to maintain a strong business presence while co-existing with this new fast casual trend?

Where do you stand and what can you do to compete?

First, answer this. Are fast casual restaurants your competition? If fast casual restaurants aren’t directly in competition with the type of restaurant that you fall under, then you shouldn’t have much to worry about. Keep doing what you are doing and do it well.   Maintain excellent customer service, quality menu items, and a clean and friendly atmosphere. There are still diners who want to be served at a table, don’t mind waiting for table service, and might not always be in the mood for the fast casual experience.

If you are in direct competition with the growth of fast casual restaurants, you have one of two options. You can jump on the bandwagon and adopt some of the ideas from the fast casual trend to implement in your restaurant or you can stick to your niche and do it well.

Many well-known restaurants are trying to adapt. Let’s stick with McDonald’s for example. Recent press releases have communicated a change in ways for this famous chain. McDonald’s will be transitioning to cage-free eggs, sourcing antibiotic-free chicken, and hormone free beef. They have already started to serve a new salad mix consisting of a blend of romaine, baby kale, and baby spinach, in addition to simplifying their menu. If you think that adapting to the fast casual experience like McDonald’s is the best way to respond, there are things you can do to make your restaurant more appealing. Add new adventurous flavors to your menu, incorporate fresh natural ingredients, and keep it healthy. To do this, try adding new gourmet sauces to your sandwiches or as a side. You can also replace frozen or processed ingredients with local sourced vegetables and meats. In addition, offer menu items that customers can run in and pick up quickly and don’t take as long to cook.  If feasible, you could even give the interior and exterior of your restaurant a more modern upscale look offering a new arrangement that appeals to this trend.

If you implement these ideas, be sure to tell you customers about it! Use social media as an avenue to advertise to the masses. Pictures of new menu items, a new interior set up, or even added parking for quick to-go orders are all great ideas for Instagram. Twitter tweets and posts on Facebook that incorporate new hashtags or creative ways to let your customers know about the changes you made are imperative to encourage customers to test the new waters. But remember this. If you make all of these changes, be sure to stay true to your brand in the process. In other words, don’t forget the core values that you built your business on. Your goal will be to continue to keep your customer base happy while offering options that align with this new trend. Keeping these things in mind while changing the services you provide to your customers will keep your restaurant from getting lost in the hustle and bustle of this new fast casual world.

A final thought.

As time passes, trends change. Even in the restaurant industry. As you try to decide how or if your restaurant will respond to this new fast casual trend, ask yourself this one question. Will you opt to change to be “like” the best or will you just “be” the best? Your answer will guide you to success.

Pink Tables Add Pizazz at J.P. Licks

9CC2B69B-25AA-489D-AFDC-3B528E5AC895If you are ever traveling in the Boston area and get a hankering for ice cream, you need to visit J.P. Licks at one of their thirteen locations. They don’t just serve delicious ice cream but what they like to call “love in a cone.”

The owner and founder Vincent Petryk says, “Ice cream regresses you to be the best you can be. It’s strange that a frozen, cold, hard dessert can have such a warming effect on people.”

His love of people is what drew him to ice cream. Petryk was hooked into the business by his customers and tries to make sure each of his stores offers a great experience and gives back to the community it is in.  Many stores display work from local artists and offer services to local charities.

A few years after his initial opening the store added coffee to its menu. Petryk says, “Coffee is dessert for adults.” Coffee and ice cream are a great dessert combination which has allowed him to increase his customer base, while continuing the fun atmosphere of his stores.

“Coffee is much more complicated than ice cream, but ultimately, I’m glad we were able to see a void and fill it,” explains Petryk.

Having a happy, and playful atmosphere in the stores is crucial. Each J.P. Licks store has such a unique feel and East Coast Chair & Barstool wanted to provide this great company with furniture that fit their personality. So when Petryk came to us looking for outdoor tables, one of our sales representatives thought immediately of our Amish poly lumber table tops. The cherry on top was that these tables come in a bright pink color that is part of J.P. Licks’s signature look.4C069775-5602-41B1-A81B-1904F4FA33F2

Petryk loves the tables and says, “The pink tables stand out like a very pleasant thumb. They are beautiful, interesting, easy to clean, and look sharp.”

Poly lumber furniture can be made out of almost 100% recycled plastic and comes in a variety of fun colors. These colors are dyed the whole way through, so even if the lumber is nicked the color still shows through. Poly lumber is also very easy to clean, making them ideal for almost any restaurant.

We are honored when our commercial furniture can be functional and fun. It’s wonderful when our customers and their guests enjoy the experience of using our products

Petryk made our day when he said, “I appreciated the product, quality, value and the personal service was icing on the cake.”

East Coast Chair & Barstool Ice Bucket Challenge – Better Late Than Never!

You thought we forgot! Well we didn’t. We just needed some time to make sure that we could raise as much money as possible for this worthy cause.

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