End of Summer Sale

End of Summer Sale

The outdoor furniture on your patio area is the first glimpse of your restaurant a customer gets when casually passing by. The atmosphere that you’ve worked so hard to create in your restaurant or bar should also translate to that glimpse. It could be the deciding factor of whether a customer decides to give your establishment a try.

So if your patio leaves something to be desired, check out our End of Summer sale! We’ve put your favorite outdoor furniture items on sale at our biggest discounts yet!

If you’re looking to furnish your restaurant or bar’s outdoor area, now is the time to buy. The beginning of fall is the perfect season to upgrade the outdoor space you already have and be ready for the new year.

Enjoy products from our Atlantic, New England (pictured below), Sydney, Cayman, Shipyard, and many more collections at prices you won’t see anywhere else in the industry.

NewEngland_BlogHeader

Whether you’re improving your patio layout or buying outdoor furniture for the first time, you can’t beat these high quality pieces at clearance rates. Choose from a wide selection of table tops, bar stools, and chairs.

All sale items are only available for a limited time while in-stock.  They won’t last long, so act now to make your restaurant dreams a reality with this summer sale.

Mobile Wallet Basics for Restaurants

Mobile Wallet Basics

Your smartphone is again evolving in usefulness.  At a point when you likely can’t imagine not having this device which serves as your phone, computer, planner, and social connection, it can now be your wallet.  In the restaurant industry, this concept poses a new adventure for owners because as with any new technology, the increased appeal to customers creates a massive adoption of the latest fad and convenience.  Your best bet is to become familiar with this concept and decide if you want to jump on the bandwagon to offer this new convenience to your customers.

What is a “mobile wallet”?

Termed “mobile wallet” or “digital wallet”, your smartphone, tablet, or smartwatch becomes the digital equivalent to that bulky wallet you carry around in your purse or back pocket.  Instead of pulling out a credit card to make a purchase, you just pull out your smartphone and pay with it.  This concept offers consumers two main benefits: convenience and security.  These benefits, as explained in a great article called Contactless Payments are Here. Are You Ready? by Brant Schelhaas from Vantiv Integrated Payments, are detailed as follows:

  • Convenience
    • No longer digging through a purse or bulky wallet to find cash or a credit card. Just grab your smartphone for payment.  Smartphones are more readily accessible these days than a card.
  • Security
    • More secure due to the fact that the technology uses encryption to help securely transmit data. Encryption is the process of encoding messages or information in such a way that only authorized parties can read it.
    • The customer never has to hand over a physical card therefore less likely to leave their card behind
    • Many contactless payment methods offer advanced identification technologies, like fingerprint readers
    • Payment networks that process contactless payments have the ability to detect attempts to use the same transaction information more than once
    • Contactless payments do not require the cardholder’s name to be passed between the card and the terminal
    • Many contactless payments do not use the customer’s actual account number when processing a payment

In addition to these customer benefits, Brant Schelhaas discusses the benefits to business owners.

  • Due to the benefits that are offered to customers, there has been and will continue to be a large increase in customer use. For those businesses that accept this new technology that customers are embracing, they will have a competitive edge over those who do not.
  • Contactless payments process faster than traditional payment methods. This means shorter lines and better customer service especially through peak times.
  • Contactless payments make business owners less vulnerable since they do not transmit the customer’s card information to the POS system.
  • Other benefits not listed in the article include:
    • Less wear and tear on your equipment due to no contact
    • Paper receipts are not required (unless requested) so there is less expense for you
    • More focus on selling versus handling cash or a card which can lead to more unplanned purchases
    • Less cash flow through your business

How do mobile wallets work?

A wallet begins with the download of a smartphone app that holds and stores debit, credit, and even loyalty card information for purchases in-store and through any virtual avenue.  Some smartphones already come with a wallet for your convenience but other apps can be downloaded if you prefer to not use the one on your phone. Below is a chart listing and offering basic information about some, but not all, of the best mobile wallets for 2016 ranked from bestcompany.com, an online company who reports real, unbiased reviews based only on consumer ratings, opinions, and experiences.  We have included the top seven of nineteen wallets listed in the article for your review in addition to some other apps on the list that are quite popular and frequently used:

Samsung Pay
  • Payment using a compatible Samsung Galaxy device
  • Swipe up to launch the app, secure with your fingerprint, and hover over the card reader to pay
  • Ability to add membership and loyalty cards
  • High-quality security
Apple Pay
  • Payment using an iPhone, Apple Watch, or iPad
  • Setup is easy with Wallet, preloaded on several apple devices
  • High-quality security with Touch ID
  • If your device is lost or stolen, use Find My iPhone or iCloud to stop the ability to use your phone for purchases
Android Pay
  • Payment using Android devices
  • Ability to add membership and loyalty cards
  • Setup is easy as it comes preloaded on some Android devices
  • High-quality security
  • If your device is lost or stolen, use Android Device Manager to instantly lock your device and secure it with a new password
Moven
  • Available on iOS and Android devices
  • Moven provides a digital bank account paired with an app to help you track your finances in real time and manage your spending
  • Can pair with your current Moven bank account and cards or you can link to your current bank account and cards
Level Up
  • Payment using iPhone, Android or Windows Phone
  • Get an instant digital receipt
  • Offers rewards for use so you can save money when you try new places and upon return
  • Engineered for security
PayPal
  • Pioneer of mobile payments
  • Send and receive payments using your desktop or iOS, Android, or Blackberry device
  • Compatible with lots of apps to make fast payments
  • Send a request for money with an e-mail or phone number
  • High-quality security
  • Free sign up, link bank info, debit and credit cards

 

Other popular apps that are frequently used:

Google Wallet
  • Send and receive money using select Android and iOS devices as well as on your desktop
  • Linked to your debit card or bank account
  • Google Wallet Fraud Protection and a PIN number for protection; high-quality security
  • If your device is lost or stolen, you can instantly remove access to your account at myaccount.google.com
Capital One
  • Payment using select Android or iPhone devices
  • Full access by Capital One credit card customers in good standing.  Capital One Bank and Capital One 360 debit card customers can use the app to receive real-time notifications, digitize gift cards, and view account balances and transactions; Wallet was designed to complement their app.
  • Instant purchase notifications and receipt capture

Once the chosen app is downloaded, the next step is to input personal payment information into the app for future use.  This can easily be done by following the instructions within the app paired with having access to your debit, credit, and/or loyalty card information as well as with your bank account number and routing number.

When loaded up with your personal information, your mobile wallet is ready to use.  Yet, not all stores/restaurants accept contactless payment.  Search on-line or in the app as to find out which establishments accept these types of payments.  Or, ask ahead.  You can also look for the contactless payment symbol within the store or restaurant as shown below.

To complete a mobile wallet transaction, the transaction requires two things:  a smartphone and an industry standard point-of-sale terminal that uses Near-Field Communication (NFC), a wireless connectivity technology that enables devices to communicate.  The smartphone just needs to be placed within 2-4 inches of the terminal and payment is completed.  Most smartphones are now equipped with NFC technology yet not all stores and restaurants have the equipment for this communication.  As time passes, this will most likely change.  With the concept of mobile wallets on the rise, customers are looking for convenience and speed with payments therefore requiring stores and restaurants to conform to these new payment trends.

How can my restaurant start accepting payments with mobile wallets?

With mobile payments on the rise, restaurants are looking to take the steps needed to adopt this new technology.  Here are some steps you can take to get the ball rolling:

Review your average sales traffic, customer base, and demographic area that you serve to determine if contactless payments are right for you.

Contact your payment provider to determine if your current point of sale terminal is already NFC/contactless payment-capable. If it is, ask your provider to enable it so that you can begin accepting contactless payments.  If it is not capable, find out what you need to do and the cost involved in changing out your equipment so that you have the ability to offer contactless payments.

Once the decision is made to offer contactless payments, develop a schedule of implementation and train your employees on how to use the contactless payment equipment and systems. Demonstration is always a great way to train so a mock set up to this process is ideal.  This would also be a great time to test the process to make sure that if any changes need made, they are done before offering it live.

When you are ready to offer contactless payments, it’s time to let your customers know! Send out an e-mail blast, communicate on all of your social media platforms, and order decals for the different payment methods that you are offering to put them up in your establishment’s windows.

These steps may sound simple but the process does take time and effort on your part to adopt.  Your current payment provider will be your biggest asset in this transition so working with them to assist you during your transition is key.

Will you jump on the bandwagon?

Mobile technology has really changed our lives.  Our phones have become more of a need than a desire because of the increased usefulness that it offers to our daily lives.  Because of this, you rarely find anyone without it.  When you add the option of using your phone as a wallet, an even closer attachment to a phone will be found and the benefits that it offers will guarantee it.  As a restaurant owner, will you jump on the bandwagon and accept contactless payments in your restaurant?  It’s a serious option to consider and one that offers benefits all around.

Save

Save

Save

How Your Restaurant Can Capitalize on the Pokémon Go Phenomenon

Pokemon Go Cover
Pokémon has made a strong comeback 20 years after its initial release in the form of a social media sensation, Pokémon Go. Nintendo first released Pokémon in 1996 in Japan where Satoshi Tajiri, the creator, and Ken Sugimori, the artist, were junior developers at. The game was later released in the United States in 1998 where it found great success. Now, the developmental giants at Niantic Labs, the Pokémon Company, and Nintendo have revived enthusiasts’ old love for the characters and friendly-competition with Pokémon Go. All players need is a smartphone with GPS and camera capabilities. Currently, Pokémon Go is the most profitable app on both the Google Play Store and Apple App Store, and Nintendo’s stock is going through the roof. At this time, the game is restricted to the US, Australia, New Zealand, UK, Canada, and Germany, with other locations becoming available day by day.

Pokemon GoSo how does this impact the day-to-day of the restaurant industry?

Many business owners may look at Pokémon Go as a distraction to their business. Something that will have gamers popping into their restaurant just to catch a rare Water Pokémon or Pikachu. They will roam the waiting area, pretend to look at the menu, only to leave and cause a distraction amongst the paying customers. It doesn’t have to be this way. Pokémon Go augments a user’s reality to include these collectible creatures. So why not be an asset to them? Pokémon Go can be used to your restaurant’s advantage; you just have to find what is the best method for your business.  Already there are businesses that are seeing increases in their numbers because of this game. Pokémon Go is a chance for restaurants to build community presence and increase traffic (and sales) by a fairly simple means.


Become a Pokéstop or gym.

A Pokéstop is where trainers can stock on items used to help them catch Pokémon and a gym is where you can train and battle against other players. As a business you should aim to become one of these. This is one of the ways many businesses are seeing huge spikes in foot traffic. There is a subset of the population that is actually preferring certain restaurants because of their interactivity with the game model. When you become either a Pokéstop or gym, your restaurant can then be placed on the map so players can find you. When Pokémon Go was initially released, Pokéstops and gyms were pre-determined which limited the availability in some regions. Users now have the ability to request that a location be activated. So no fear if you weren’t one of the original chosen. Likewise, those who are not fans of the game can request to be removed. Click here to turn your restaurant into a Pokéstop or gym!*

Food Truck Set up a food truck or stand.

Pokémon Go has elements similar to geo-caching, the biggest one being you physically must be in that location to play the game. If you have a town square or park that is open and already frequented by Pokémon trainers, this is a great opportunity for your business. A food truck or stand can be put in these locations to promote your restaurant. Walking around can certainly work up an appetite, hungry trainers will thank you. This can be especially useful if you have a small brick and mortar location and still want the opportunity to bring your name and products out into the community. Even something small like a coupon card that promotes your business being Pokémon-friendly could make a difference. The rewards can be great for restaurants who get out in the community and involved in this trend.

Make an experience out of it.

The more ways you advertise that your establishment is a Pokémon-friendly environment, the better. Create specials like the “Bulbasaur Bruschetta” or “Horsea Ham Sandwich on Rye” to entice hungry players that come for the creatures and stay for the food. Integrate your social media with Pokémon Go by making a rewards program that offers guests an incentive if they post a Pokémon Go pictures from your location and tag you. Enlist a coalition of businesses around you to host a Pokémon bar crawl or food walk. This way you can get a larger group on-board and have a wider range of resources to work with. Your avenue of creativity and level of involvement is completely up to you as a business.

Busy StreetUse Lure Modules to attract Pokémon and customers.

One of the most reliable ways to attract Pokémon Go players to your restaurant is to purchase a Lure Module. A Lure Module will bring Pokémon to a specific Pokéstop for 30 minutes, meaning any player at the particular location can catch them during that time frame. Restaurants can use these to appeal to trainers during slow periods of the day, with the goal being to turn them into customers. One Lure Module is 100 Poké coins for $0.99, making this a fairly cheap way to attract the Pokémon Go crowd. Other businesses are going so far as to letting their customers know when they’re going to be using a Lure Module. This gives trainers a definite location and time of when the Lure Module will be used so they can be prepared. If you have a big event coming up, let know your social media followers know a Lure Module will be in place so they can come and take part in it. Using this method of advertising, you can physically bring Pokémon players into your location and have them enjoy what you have to offer as a restaurant.

Pokémon Go allows restaurants and businesses to interact with their guests like never before. As a business, you will have to make the call whether this a trend you want to take part. If you have the creativity and time to plan on how you want to use this game to attract customers, it could be worth your while. Just remember, opportunities to drive massive traffic to your establishment don’t come around that often, and you have to take advantage of them when they do.

*07/25/16 UPDATE: Pokémon Go is no longer accepting submissions for new Pokéstops or Gyms due to an overwhelming influx of submissions. Changes such as trading, breeding, and more sophisticated Lure Modules are in the works for players as the app evolves. Check back as this is subject to change!

How to Increase Summer Traffic in Your Restaurant or Bar

patio

Days get longer, the sun gets stronger, and everyone is taking vacation days. After Memorial Day Weekend comes and goes, summer is here in full force. This can mean more traffic, different clientele, and new struggles for your business. But no need to stress, there is more opportunity to summer than what meets the eye.
This transition to a new season is an easy way for you as a restaurant or bar owner to include fun activities into the calendar. Summer is a great time to differentiate your business and show off your niche!
Here are some tips to start sprinkling a little summer sunshine (and beat your competitors to the punch).

1) Know Your Audience
Market to your audience smarter, not harder. It is essential to know who you are trying to draw in. Is it all out-of-towners that flock to you during this time or is it your regular crowd shuffling in? By doing a little research, you will have a better idea of interests that attracts this group. If summer also means tourist season where you are, be ready for traffic increases. Train the staff on this shift as well, explain the importance of making sure each guest has a memorable experience (in a good way). Understand what you have to offer and who you will be offering it to.

OutdoorSpace

2) Spatial Awareness
If you are the type of establishment lucky enough to have an outdoor area, it’s time to break out the patio furniture. The end of May is a great benchmark to start having outside seating available to guests, but it all depends on your climate. Not only does it allow guests to enjoy a nice breeze, it helps with overflow seating as well! Just make sure your furniture is up to par before you stick it outside in the inevitable summer storms.

3) A Dash of Summer
Got a fierce strawberry spinach salad you’ve been dying to put on the menu? What about a frozen drink that your bartender came up with by just throwing a mix together? Take advantage of what’s now in-season to put on your menu and come up with summer specials. This is a great way to show off food or drinks that are too expensive to routinely feature. Highlighting these items will present more of an opportunity to be noticed by your patrons, and therefore, ordered. Take it one step farther and get some feedback from these specials. Finding what works may lead to a new staple for your regular menu!

Music

4) Turn It Up Some
While you’re taking the advice of tip #2, use your outdoor area to host live music. Whether it’s a singer-songwriter, DJ, or local band, find an entertainer that fits your genre. Bringing an artist in is a great way to publicize all the extras your establishment has to offer and it might even turn into a tradition. This type of event may also bring people to your restaurant or bar that wouldn’t typically visit. You may be introducing them to their new favorite haunt!

5) Fiesta Like There’s No Manana
There are quite a few holidays that fall within the summer months; so why not celebrate them? Between Memorial Day, Fourth of July, Labor Day, or just the fact that it is summer, you’ll be able to find a celebration that you can throw a party for in your restaurant or bar. Decorate, have themed entrees or drinks, sponsor a contest- the opportunities are endless! If your budget only allows for one of these types of celebration, no worries, just make it work for your restaurant or bar! Go all out without abandoning the main focus of your establishment or bankrupting your business.

Now that you have some tips to expand your summer plans, the key takeaway is to entertain your clients. Take this chance to have old customers remember why they consistently pick your establishment and invite new ones into an exciting environment to make memories. Variety is the spice of life; the same goes for your summer business when the seasons change.
Does your restaurant or bar have any summer traditions or any advice for starting them? Let us know in the comments below, we love to hear feedback from our readers! Check us out on Pinterest for more inspiration.

Save

Trends within the Food and Restaurant Industry for 2016

2016 Trends in the restaurant industry

 

At the beginning of each year, it’s exciting to think about what it will bring. For those in the restaurant industry, staying current with predicted trends isn’t only about excitement, but also the need to stay relevant and competitive in a cutthroat industry. Two popular companies that provide the latest trends in the industry each year are Technomic, a food research and consulting firm, and the National Restaurant Association, a national food service trade association. Both have published their lists for what they expect the food and menu trends to be for 2016. Here is a summarized version of both reports, in addition to a few up and coming trends based on our conversations with restaurant owners nationwide.

Snacks versus full blown meals

Diners are moving toward snacks and small plates instead of full dinners

In today’s fast paced world, grabbing a snack is much more efficient than sitting down for a full blown meal. It seems as if everyone is always on the go, being pulled into many different directions throughout the day at work and at home. In fact, according to Technomic in their study on snacking, 51% of today’s consumers say they snack at least twice a day with a third of consumers saying that they snack more frequently than they did just two years ago. 45% even reported that they replace one or two meals a day with a snack. In addition to this increase in snacking, consumers are changing their idea of what they consider a snack.  The report found that innovative, healthy and easily portable snacks, in variety, are what consumers want. MCDonald’s snack wrap, Uno Chicago Grill’s house made guacamole and chips, Houlihan’s pot roast sliders, and P. F. Chang’s steamed shrimp dumplings are all great examples of this.

Technomic suggests offering snacks driven by savory flavors with high protein, or ones that are sweet and spicy.  With snacking on the rise, offering these items could be a great way to drive traffic into your restaurant and increase your sales.

High quality fast food

Customers are switching to high quality fast food like bowls with fresh ingredients over cheeseburgers and fried foods

With the popularity of fast-casual restaurants making a huge impact on the restaurant industry, customers have now been exposed to higher quality ingredients like locally sourced produce and hormone-free meats that they can get quickly at a reasonable price. Places like Panera Bread, Rubio’s Fresh Mexican Grill, Firehouse Subs, and Chick-fil-A are all examples of restaurants already offering these quality ingredients to the public with a short time from order to table.

According to the United States Department of Agriculture, American adults are choosing healthier foods. People are making better use of the Nutrition Facts Panel found on most food packages and serving up meals at home versus eating out to achieve this. If your restaurant can respond to these new healthier desires by offering more nutritious foods, your customers may be enjoying dinner in your dining area instead of their own.

Shrinking menus

Small menus are easier to maintain and keep food costs and waste down.

Instead of having a wide variety of menu items to choose from, the trend is moving toward offering a smaller menu with items. According to Technomic, 7.1% of the top 500 restaurant chains have dropped the number of items on their menu. 9% of those drops are in entrees, 8% in appetizers, and 7.5% in desserts. Take Chik-fil-A for example. The company released this statement when they recently removed their famous coleslaw from the menu; “We know many of our customers love our coleslaw, yet we have also heard from them they are looking for new tastes and healthier ways to eat in our restaurants. To provide this variety means we will occasionally have to remove items from our menu.”

Here is why a smaller menu is worth the cuts: less is more. Having less items on your menu gives your customers better quality dishes, faster service, and hotter food. Customers are then happier because restaurants can do a better job with their most popular items. It’s almost like offering your own list of specialty items that customers come to your restaurant and only your restaurant to eat. In addition, restaurants are able to cut costs by cutting food bills and creating less food waste.

Even though trends are moving towards the shrinking menu, it’s not recommended that your take your four page menu and cut it down to one. You surely don’t want to shock your customers with drastic changes. Try making a slow transition by first taking items that aren’t so popular off of your menu. Work your way down, over time, to only offering a few appetizers and salads, a handful of main entries that you are good at and popular with your customer base, and a few desserts to top it off. Small changes, a little at a time, are all you need to fit in with this trend, if it is what will work best for your particular restaurant.

Ethnic flavors

Ethnic foods like Sriracha sauce are taking the culinary world by storm

Ethnic flavors are growing in popularity since Sriracha sauce became a savory phenomenon in the restaurant industry. In fact, Technomic reports that 77% of consumers purchase ethnic foods and flavors at least once a month. Chefs across the nation are incorporating more ethnic flavors into their menu and looking for that one unique blend to take the industry by storm.  Flavors like ghost pepper from India, sambal from Southeast Asia, gochujang from Korea, and harissa, suman and dukka from North Africa are likely to make their entrance this coming year. In addition, African flavors and Middle Eastern flavors have gained popularity over this year and are likely to continue in that path. Incorporating these flavors into your current menu offerings is a great way to introduce them to your customers.

Fresh and local sourcing…to be continued

Fresh, locally sourced produce and meats continue to be a hot trend

Articles and research in the restaurant industry over this past year have talked a lot about how important it is to buy locally with minimal processing.  This trend is going to continue into this upcoming year because chefs want locally sourced meat and seafood as well as locally grown produce to make their customers happy. The National Restaurant Association says local sourcing has been gaining momentum for several years and is influencing the culinary scene on a national level. They also state that this comes from the fact that today’s customers want to know where their food comes from and are willing to pay a little bit more to have that knowledge. Paired with the fact that the United States Department of Agriculture says that adults are choosing healthier food options, it looks like local sourcing is a winner-winner, “hormone free” chicken dinner.

Wages and tipping

Tipping is a hot button political issue for 2016

There is a heated debate in the restaurant industry surrounding the idea that minimum wage needs to be raised. Places like New York City and San Francisco have already seen these changes and there’s no telling how if, or how quickly, the rest of the country will follow suit. While looking at this debate, a new topic is coming to the forefront: tips. If restaurant owners are going to be required to pay a higher hourly rate for their employees, is tipping still necessary? Employees who have always gotten tips will likely agree that tips are necessary while employers who pay the increased wages will not. While the answer to this question depends on who you ask, it’s a topic that is of great concern to all involved

A more positive approach on the topic of eliminating tipping focuses on equal compensation with each employee seen as a key player on the restaurant’s team. Danny Meyer, the founder of Shake Shack, is at the forefront of this stance. He is eliminating tipping in his restaurants and pairing it with higher wages. This does mean a rise in menu prices but the cost to customers will not change as drastically as one may think. From this, employees gain a wage structure that is fair for every employee who is a part of each customer’s restaurant experience and it provides more of a living wage, rather than dependence on tips. With 11 million workers in the restaurant industry, this structure could surely help to professionalize restaurant jobs and ensure equal compensation.

As a restaurant owner, your best bet with the minimum wage saga will be to stay current with national and state legislation in order to anticipate the changes that will need to be made if your area is affected. A great resource for information on the minimum wage debate is the United States Department of Labor.

Automation

Automated restaurants help owners keep employment costs down and quaility up.

In response to the intense debate about minimum wages and its implementation, restaurants are starting to look at technology to assist with automating orders, payment, and food preparation to save on labor costs. Some already have. Actually, if this debate fails and minimum wage isn’t raised, restaurants will still be incorporating these technologies. Why? Restaurants are finding that by doing so, it makes processes simpler and faster. Automation is a term that can have many meanings for restaurants. For some it may mean incorporating iPads for ordering and payment; for others, it may mean full blown robotics. Whatever the case, you may find more restaurants in this coming year that are incorporating some kind of automation to make their processes more effective, to control their costs, and to minimize the costs of human employees to complete tasks. For more information on this topic, check out one of our previous blog articles called Automation in the Restaurant Industry.

Hard and Soft Design

 

Soft design with curtains, cushions, and carpet is making a comeback from the hard, industrial look.

Bin 36 in Chicago, IL

Previous years have brought about the concept of industrial-rustic design. Taking steel chairs and pairing them with refinished wood table tops in addition to pendant lighting, brick walls, and concrete floors has become quite a popular design theme. It still is. But, some restaurants are now pairing this hard industrial theme with softer items: softer lighting, flooring, and colors through curtains, upholstery or vinyl seats, and even on the walls. These softer elements bring about the less stark feeling that restaurant owners are trying to stay away from to offer a more inviting and comfortable atmosphere. You may have even entered a newer Burger King or Wendy’s and noticed upholstered furniture. This new design idea isn’t an established “trend” that is taking the nation over by storm, but it’s definitely a concept that is growing in popularity and will continue to over this coming year.

Restaurant owners need to know what trends are shaping the industry. Responding to these trends are important to staying relevant and competitive.  If you’re willing to conform to new and upcoming ideas while staying true to your brand, you will have a better chance of staying in forefront of the industry in this grand new year.