A Guide to Bar and Restaurant Insurance

There are a lot of exciting and interesting parts of the restaurant industry. While insurance probably doesn’t make your top 3 most exciting topics, that doesn’t mean that it isn’t important. Can you imagine if your business went up in flames and you didn’t have any sort of insurance to cover the losses? You could spend the rest of your days paying for a business that didn’t even exist anymore.  Certain insurances are required just to be able to open your restaurant while others are supplemental and might just be a good idea to have. We spoke with Steve Scuilli Vice President of Exchange Underwriters Inc., a man with 25+ years of experience in the insurance industry, to get you an expert opinion on what you need to know about insuring your restaurant.

Who Needs Restaurant Insurance?

Basically, all businesses in the restaurant and food industry need some sort of restaurant insurance. Bars, cafés, diners, delis, fast food restaurants, lounges, pubs, breweries, and pizza places all require some sort of insurance specifically designed for the food industry.

Do you remember Chi-Chi’s, the Mexican restaurant that is now infamous for having the largest outbreak of Hepatitis A in U.S. restaurant history? The restaurant was already suffering from bankruptcy when the cases came to light. Due to the outbreak, hundreds of people were sickened, one needed a liver transplant and four people sadly died.  Green onions from Mexico that were used to make salsa were the cause of the outbreak. The fault was with the suppliers but Chi-Chi’s was not financially stable enough and did not have enough liability insurance to meet all the claims that came out after the outbreak. Perhaps if they had enough insurance they would still be around today.

While every business in the food industry needs some form of insurance the types can vary based upon the business itself. For example, an ice cream shop and a bar with both need general liability insurance but the ice cream shop will probably not need liquor liability insurance. Some policies will be state requirements, some are just a good idea, and some form of life insurance might be required by the lending agency for the owner(s) of the business. It is important to check on your state’s requirements and to speak with your bank on what they might require.

ProTip: When deciding on calling an agency determine what is a priority for you; a low cost, a close location, or superior service. Knowing this before you start the process can help streamline your choice.

How Insurance Cost is Determined

One of the first steps when starting to look into your insurance options is to call an agency and speak with an agent. They will then proceed to ask you a series of questions or have you fill out a questionnaire about your business. Your answers to these questions are what determine the cost of the policies you are trying to acquire.

They then take these answers to an underwriter who uses them to determine your risk of exposure. Your risk of exposure is an event or state of being that can subject you to loss because of some hazard or contingency. The risk of exposure for a business often ranks the prevalence of a risk according to their probability of it occurring multiplied by the amount of money that could be lost because of the occurrence. There are different types of potential loss for each industry but for the restaurant and bar business they look at similar factors. Some of the factors the insurance companies look at include:

  • Class of business- Different classes of business have different exposure to problems such as crime, a liquor liability suit, and workers compensation.
  • Hours of operation- establishments with longer hours are at a greater risk for loss because the longer you are open the more opportunities for something to go wrong.
  • Clientele and location- Both the character of your clientele and the safety of your location can affect the exposure risk.
  • Entertainment- Any form of entertainment automatically increases the chance of loss. Establishments bring in entertainment to attract a larger crowd than they would have otherwise, which increases both sales and risk.
  • Promotions-Promotions are also meant to bring in more patrons than normal. People tend to eat and drink more during promotions which can increase the risk of exposure such as customers being overserved or damaging the building.
  • Years in operation-The failure rate for bars and restaurants can be relatively high so the longer the establishment has been in operation, the more experience the owner(s) are likely to have and the better the quote could be.
  • Owners experience in business-The more experience the better. Experienced owners are usually more responsible and know how to train their employees to minimize risk.
  • Security-Security personnel are important to have, especially in a busy bar environment.
  • Alcohol server training- it is important that bar and restaurant employees are educated on how to responsibly serve alcohol and recognize those that are intoxicated. Many companies offer a discount to restauranteurs who have their employees utilize those programs.
  • Adult entertainment-These establishments run a much higher risk of exposure than many others, fights and damage being some of the more prevalent risks.

Underwriters take all these factors and then evaluate the exposure factor each presents and then rate your businesses risk accordingly. All of these factors come with their own set of issues that will be factored into your final quote, which is how much you will need to pay to carry your policies.

Pro Tip: A big name agency might be able to offer discounts but a local agency could have the benefit of being more familiar with the laws in your state. If they are close it might be more convenient to reach them if something should happen.

Types of Insurance

General Liability- This is a type of umbrella policy, this is also the most common insurance. It covers lawsuits from non-employees that sue over injuries and some property damage.

Property Insurance- reimburses you for property loss related to fire, burglary, and some types of storms that may not be covered by your general liability insurance. Includes: building, furniture, tap systems, and glassware but may not cover floods or earthquakes.

Liquor Liability- many states require this with your liquor license and some variables may change from state to state. This protects against a liability claim as a consequence of someone getting drunk to the extent that injuries or property damages are the result.

Workers Compensation Insurance- This insurance covers medical expenses and lawsuits from employees injured on the job. This is also usually required by state law.

Automobile policy- If your business uses any type of vehicle as transportation you are going to want this policy. This covers the vehicle the same way any other car insurance would but can cover items such as food trucks, and catering vans.

Umbrella Insurance-This insurance pays for lawsuits that exceed the limits of small insurance policies. You can’t have an umbrella policy without a general liability policy. An Umbrella policy is based on what you have to lose.

Life Insurance- This is not required by law but some lenders may require it in case something should happen to the store owner their family will not be left trying to pay off any debts that may have been incurred.

Loss of Business-This insurance can cover loss of sales through a specific cause. Something like a power outage that causes a business to lose its inventory would be covered. Some of the income can be recouped but a lot of times with the cost of premiums owners can break even so you should speak to your agent about whether this plan would be beneficial for your business or not.

ProTip: Cameras are a great way to prove or fight an insurance claim. If you can afford it try to install them in your business. It is hard to dispute evidence that has been filmed. They are also great for helping to spot employee theft.

When it comes to selecting policies, after you get the ones required by the state and your lending agency, you are the one that knows your business and financial situation the best. An agency can work to guide you with different instances they have come across but ultimately it is your decision if you want any extra insurance.

When asked if there was one piece of advice he could give to customers Scuilli said that owners should take a hard look at their business and determine where their greatest risk of exposure is and be sure to cover those areas. The second was to know what you can handle financially speaking. It doesn’t make sense to sign up for insurance that you won’t be able to afford to pay on.

While selecting insurance isn’t one of the sexier aspects to being a business owner it is vitally important. Insurance can protect you and your business from a myriad of problems. Insurance may seem like a lot of money for little to no return, but it is always better to be prepared when it comes to your business.

Drink Trends You Need To Know About for 2017

 

When it comes time to order a drink, some bar-goers stick with their tried and true favorite cocktails, while others are more interested in following the trends and expanding their horizons when they walk into the bar. These trendsetters seek out the latest and greatest in hopes of informing others of the most recent concoctions or getting that perfect Instagram picture to share with their friends. In the interest of luring these trendsetters into your bar and staying relevant in a competitive industry, we take a look at the trends rising to the forefront of the cocktail industry.

1. Vodka is Back-Vodka Cocktails

For a while, Vodka was frowned upon but is now making its way back into serious cocktails on bar menus this year. Bartenders are embracing this drink as a flexible and approachable ingredient choice. Vodka goes with more than tonic and bartenders are using their creativity to create a wider selection of Vodka based drinks.

Part of this resurgence can be credited to more interesting vodkas being produced. Vodka with complexity is making its way into the market and mixologists are responding. Brands such as Belvedere Unfiltered, St. George Green Chile and Citrus, and Absolut Elyx challenge the idea that vodka is an odorless, colorless, and tasteless liqueur.

2. Banana is the New Black-Banana Cocktails

Since 2016, Banana has been making its way into cocktails menus across the country in many forms. Whether it is as a liqueur, spirit, or actual fruit puree, don’t be surprised to see it in your drink. Bananas are available year-round and lend themselves well to being used in cocktails. In light of the recent tiki renaissance that has been happening over the past few years bananas have been gaining ground in bars everywhere including Chicago’s Lost Lake.

3. A Fresh Buzz-Coffee Cocktails

You may already be seeing this morning favorite making its way into the craft beer industry, and cocktails are not far behind. Soon you will see vodkas and whiskeys being bottled with cold-brew coffee as part of the mix. This is not the first time coffee and alcohol have been paired together. Who can forget classics like Irish coffee, or Kahlua and coffee but modern coffee cocktails go beyond adding a bit of booze to a cup of coffee and calling it a drink.

This combination of coffee shop and bar makes perfect sense. In many restaurants, bartenders are also in charge of making espresso drinks, and it is a good use for coffee that isn’t served during the day. Both the coffee and bar businesses are high-profit, but they’re only high profit for a short period of the day. So expect to see more and more of these dual purpose drinks being served from behind the same doors.

4. Tequila Mockingbird-The Tequila Resurgence

Americans are consuming more tequila than ever before.  In fact, tequila ranks right behind whiskey as the most popular distilled spirit in the United States. The trend is being driven by the production of higher-end tequilas such as Fortaleza, Casa Noble, and Astral. As a result, more cocktails that are tequila-based are making their way onto bar menus around the country.

The prevalence in tequila will leave its mark on the cocktail industry with a new resurgence of other agave based drinks such as Mezcal, a drink made from the Espadin agave plant that produces a unique smoky flavor that differentiates it from tequila.

5. Farm to Shaker-Fresh Ingredients

Over the past few years the country has turned its focus towards fresher and healthier ingredients in their meals, a trend which is beginning to catch on with cocktails as well. The days of sweet and sour mix being used for speed, efficiency, and flavor control are on their way out. Today’s bartenders and bar managers are embracing the idea of fresh, healthy ingredients being used to take their cocktails to the next level.

In certain areas of the country where it is summer year round, expect to see cocktails with local flavors highlighting the citrus, fruit, veggies, and herbs, readily available and indigenous to the area.

6. Storytelling

More and more drinkers are focusing on the experience of drinking and less on just getting a buzz. Consumers increasingly want a story behind their cocktails and bartenders are responding by using regional spirits brewed using ancient recipes, or by creating cocktails to match the drinker’s own recent experiences.

People are fascinated by drinks and the bartenders who serve them. In 2014 Jack Daniels released a series of videos on Youtube highlighting the craziest tales bartenders around the country had to share. By doing this they were giving consumers the stories and history they wanted while making them synonymous with their whiskey.

7. Interpretive Drinking-Performance Cocktails

The best bartenders have always understood the usefulness of theater, without going over the top (we’re looking at you Tom Cruise). So in 2017 be prepared to see more and more theater in the glass, as mixologists seek out more unique and interesting ingredients.  Ingredients like the Butterfly Pea flower, a flower that is ph sensitive and will change the color of a drink when mixed with citrus. Another flower to be on the lookout for is the Szechuan Button, an edible flower that delivers an electric hit to the consumer when chewed on. The flower is electrifying and hits you on a molecular level causing you to experience mouth tingling.

8. Have You Seen This Cocktail-Nameless Cocktails

One of the strangest yet most intriguing trends of 2017 is cocktails being based on emotions. Some bars, like Trick Dog in San Francisco, are forgoing names for their cocktails in favor of moods, scents, color, and even astrological signs. Order a red drink to stimulate confidence or black for discipline. Bars that are using scents such as smoked pine or cut grass, are doing so to evoke nostalgic feelings of certain times of the year or places with fond memories to keep them customers coming back for more. It might not be a trend for all bars but expect to see it popping up more and more throughout the year.

9. The Up and Comers- New Centers for Creativity

Sure, Manhattan will always be one of leaders in cocktail trends. But don’t count out emerging cities like Brooklyn, Pittsburgh, Nashville, Charleston, San Diego, and Houston. These cities have cheaper rents and thirsty young people are flocking to them. With the influx of young adults, be looking for new bars and new cocktails to make their way to the forefront of the industry.

10. Frosé All Day-Frozen Drinks Will Go High End

Frozen drinks have always been a fun way of changing up drinks but recently bartenders have been upping the frozen drinks game, translating into expertly prepared frozen cocktails. It started with frosé, which is exactly what it sounds like, a frozen Rosé drink. But now the frozen drink industry has taken off in a way it never has before. Upscale drinks are being turned into refreshing frozen libations with the use of tools like liquid nitrogen, turbo icemakers, and the always dependable slushy machine.

11. Guilty Pleasure Drinks

For a time, 70s, 80s, and 90s style cocktails were not an option in craft cocktail bars. They were frowned upon for their use of artificial ingredients and thought to be too sweet and unsophisticated. Bartenders are now revisiting these guilty pleasure drinks and re-imagining them with fresh, quality ingredients and transforming these decade old cocktails into delicious, yet well-executed drinks. Craft cocktail bars around the country are now showcasing adaptations on these retro drinks and you’ll probably be seeing a lot more of them in the coming year.

While a nameless cocktail might not be the right fit for your bar, you might want to consider adding a few of these trends to your bar’s menu. Staying relevant in this industry can mean the difference between a great year and being forced to close your doors. Experiment with adding a few vodka based cocktails to your lineup or maybe even a color changing mixture to gather a few ooh’s and ahh’s. If you are willing to do so you will have a better chance staying at the industry forefront in 2017.

Closeout Craziness

As a company, we take pride in offering our customers the lowest prices in the land, but there is one section of our website that has exceptionally great deals. That is our Featured On Sale Items page. And right now that page is full of closeout items at prices so low they will blow your mind. Let’s take a look at some of our newest closeout additions to the page.

Reversible Laminate Café Table Tops

These table tops come in a variety of shapes, sizes, and colors.  For shape, you have your choice of round, square, or rectangular. Once you decide on the shape you can choose from an array of sizes. Finally, you can choose between Mahogany/Black and Oak/Walnut colors. Bases for these table tops are sold separately. With prices starting at $10.00 a top these table tops are sure to sell out quick.

Clear Coat Bar Stools and Chairs with Rust Markings

Due to some issues at the factory, we have received an order of clear coat chairs and bar stools that have unique rust blemishes underneath the clear coat. These blemishes do not compromise the structural integrity of the furniture in any way. The rust markings are sealed and will not change in shape or size. Made of the same 16-gauge steel as their non-blemished counterparts, these pieces are able to stand up to the rigors of everyday commercial use. Each piece is unique in no two markings being the same. These items are priced to sell at $14.00 for chairs and $16.00 for bar stools.

If you are on the hunt for an amazing deal one of these closeout pieces could be great for you. But be sure to hurry, stock is limited and once they are gone we won’t be ordering any more. Click the link below to start shopping now.

 

http://www.tableschairsbarstools.com/featureditems.html

5 Restaurant Trade Shows You Won’t Want to Miss in 2017

Trade Show Set UpIndustry trade shows are crucial for top players in the restaurant business. Owners, managers, and decision-makers can network, sample new food methods, test top of the line technology, and discover upcoming trends within the industry. Trade shows bring together the moving parts of the restaurant community with the common goal of bettering businesses.

Whether you’re just breaking into the industry or you’ve owned your restaurant for 30 years, these five trade shows are a great place to reignite your inspiration and make connections to further your restaurant.

International Restaurant & Foodservice Show- New York, NY

March 5-7, 2017

Calling all food lovers! Celebrate the City that Never Sleeps with the International Restaurant & Foodservice Show. Enjoy the newest food trends at the “Taste NY & Craft Beverage Showcase” pavilion or spectate the “27th Annual U.S. Pastry Competition” for a deliciously good time. One of the largest trade shows on the eastern seaboard, this trade show is a must-see for restaurant owners. Located in the Javits Center, you’ll find 550+ exhibitors to interact and network with. Previously this trade show boasted 20,000 attendees and is limited to restaurant and foodservice professionals. Industry insiders can buy a 3-day pass to enjoy vendors, live demonstrations, and educational opportunities. Gain a fresh perspective on your business and get inspired with specialty events and pavilions. If you’re looking to bump elbows with some of the most experienced individuals in the restaurant industry, make sure to check out this trade show!

Nightclub and Bar Trade Show- Las Vegas, NV

March 27-29, 2017

Bringing the neon and glamour of the Vegas strip, the Nightclub and Bar Trade Show sparkles at the Las Vegas Convention Center. Work hard and play harder at this trade show with an estimated 39,000 attendees and more than 600 exhibitors. The NCB show caters to everyone from single owner operations all the way to multi-location tycoons. And don’t be fooled by the name, restaurants and hotels alike frequent this show with its Vegas-like atmosphere. This show is not open to the public, giving attendees a more exclusive and efficient interaction with suppliers. It also offers additional conferences and networking parties to further the education and connections of attendees. Show-goers can choose from a series of ticket packages to customize the experience. Whether you are an owner, buyer, or industry newcomer, this trade show is a great place for networking and experiencing the nightclub industry at its truest form.

Craft Brewers Conference and Brew Expo America- Washington, DC

April 11-14, 2017

If brewing is your game, the Craft Brewers Conference and Brew Expo America is the show for you. Taking place in the Walter E. Washington Convention Center, this trade show brings in 11,500 attendees and 700 exhibitors. This show takes a large part in providing education, services, and technology for the ever-expanding brewing industry. Because it is an industry trade show, the conference and show is not open to the public. For industry-insiders, different ticket packages are available depending on which events you wish to attend. To stay updated in this industry, seminars are offered at this show with titles like “Starting a Quality Lab in a Craft Brewery”, “What I Wish I Knew Before Opening a Brewery”, and “101 Ways to Blow Up a Bottle/Can and How to Not Do It”. From brewing masters to industry newbies, this trade show brings together the brewing community to new heights.

National Restaurant Association Show- Chicago, IL

May 20-23, 2017

If you’re looking to have plenty of vendors and options in one space, the National Restaurant Association Show in Chicago is definitely one to check out. One of the largest trade shows in the restaurant industry, the NRA show spans four days and requires at least two of these days to walk the entire show floor. Simply put, this trade show is enormous. Located in McCormick Place, this trade show rakes in 44,000 attendees and 1,300 exhibitors. While this show presents a great opportunity for start-up businesses to be launched into the restaurant industry, this is a popular show for larger chains and veterans to hit up because of the vastness of the offerings available. Needless to say, this is a great show to make connections from all over the country. This show is not open to the public, but is accessible for anyone involved with the food service or hospitality industries.

Florida Restaurant & Lodging Show- Orlando, FL

September 10-12, 2017

Whether you’re in the beginning stages of managing a restaurant or have 15 locations, the Florida Restaurant & Lodging Show is a must-attend show this fall. Located in the Orange County Convention Center, this trade show boasts around 8,000 attendees and approximately 400 exhibitors. Don’t let size full you, this trade show is highly attended by large resorts and corporate chains. Exclusive to the restaurant and food service professional industries, the general public is not permitted to attend this show. The FRLS excels in food demonstrations and culinary experiences. This trade show offers over 40 education sessions, informational forums, and a variety of exhibits to keep your Floridian stay filled to the brim.

IFRS in NYC

Photo via International Restaurant & Foodservice Show

Ready to attend an industry trade show? Make sure to check out these tips before you go to get the most out of your trade show experience.

Are any of these trade shows on your short list to attend this upcoming year? Let us know in the comments below!

Layout and Design Tips for Large Space Restaurants

So you’ve secured a space for your new restaurant and are so excited for what lies ahead. The realtor hands over the keys and you place them into the lock and turn. You feel the doors give and excitedly push them open to behold your new space in all its glory. It’s beautiful, it’s magnificent, it’s… really big.

You begin to get nervous. The space didn’t look so big the first time you looked at it when it had furniture. It’s a lot of space. What if you bit off more than you can chew? You don’t want customers to walk in the door and think the place looks empty. Don’t worry. With a few changes, you can make your large space a comfy eatery filled with customers in no time.

Planning

Making sure you make the most of your space starts at the beginning. When you start designing your layout you need to ask yourself a few questions. The first question is how much space you want to allocate for the kitchen and dining areas.  The Evans Group, an award winning design firm based out of Orlando, Florida recommends saving at least 1/3 of the space for the kitchen and 2/3 for the dining area. Since you have a good amount of room to work with, if you want to play around with those numbers, go for it. A 40% kitchen and 60% dining room is still a good split but allows for extra staff space.

Now that you know how much space is needed for the kitchen consider where you want to place it. More and more restaurants with ample amounts of space are placing their kitchen in the center of the dining area for all to see. An open layout allows customers to view exactly what is going on in the kitchen, satisfying their curiosity and hygiene concerns. Doing so also helps to make your large space seem more intimate and cozy. With a significant portion of the room being used for the kitchen and the tables being placed around it the layout feels closer to something a diner might experience at home.

If an open kitchen doesn’t fit your taste that is fine too. Once you have an idea of where your kitchen is going, the next question you need to consider is how many rooms you need. To make it feel more intimate consider dividing part of your space into a private dining area. You can market to local businesses looking for a meeting space or offer a quieter dining experience to groups celebrating a special occasion. Who doesn’t like the opportunity for more profit as well as a way to break up the room?

Private dining areas also lend themselves well to customization. Because it is a separate area, the room can change to have a completely different vibe than the rest of the restaurant. This opens your restaurant up to catering to different markets you might not have been able to reach before.

Not ready to commit to building a private dining area? To test it out owners can purchase temporary dividers to create an intimate space even in a large room. Once the event is over the barriers can be removed and -voilá- the room is back to its original size.

Furniture

Now that a rough layout is starting to take shape it is time to consider your furniture. Since there is a lot of space to work with you can have fun with bulkier pieces if you like. Chairs and bar stools with arms are great at providing a way to add comfort for your guest and to take up a little more space to make the area visually appealing.
Sticking to tables and chairs is also a great way to fill your restaurant. While booths may seem bigger, they are actually space savers in the way they allow more people to fit around a table. Table and chair sets also offer a flexibility that booths don’t. If you need to move things around to accommodate larger groups you’ll have no problems.

When considering what table tops to purchase, take a look at round tables if you are looking to use up more area. Not only do they take up a large amount of space but are more conducive for conversation. Additionally, they are less formal and more homey-style to give your large room additional comfort.

Something to keep in mind when selecting furniture is how much square feet you want to allot per customer. According to the North American Association of Food Equipment Manufacturers (NAFEM), the chart below shows the average allotted square feet per customer by service type.

Type of OperationSpace Allowance Per Seat (SQ. FT.)
School Lunchroom/Cafeteria9-12
Banquet Room10-11
Table Service11-14
College or Business and Industry Cafeteria12-15
Table Service at a Hotel, Club, or Restaurant15-18
Commercial Cafeteria16-18
Counter Service Restaurant 18-20

Between tables and chairs, you’ll need a passage area of 18”. However, you might want to consider wider aisles of at least 36” to accommodate wheelchairs in accordance with the Americans with Disabilities Act (ADA). Handicap accessible restaurant furniture needs to make up at least 5% of your furniture, according to their regulations.

When planning your furniture layout also consider your restaurant’s needs. Fine dining restaurants need enough room for meal carts; while family-style restaurants may use bussing carts to clear tables. Both need enough space to easily move around the dining room.

Entryway

With so much space to experiment with, owners can use furniture to create a statement area in their entryway. Good flow is crucial to any entryway but feel free to explore your options with larger furniture, as long as you aren’t blocking doors. Nice padded chairs and couches could be a great option for buildings with room to spare. Creating a comfortable waiting area also helps in terms of customer’s overall experience; you want them happy when they arrive at their table. Uncomfortable chairs are not too conducive to happy customers.

Another way to utilize some of that space is by using an interesting hostess or POS (Point of sale) station. Other than helping your staff to stay organized, a unique piece at the front of your restaurant can really set the tone for what your customers can expect based upon your décor. A reclaimed POS station at a gastropub says one thing like we have great burgers to go with our beers, while a sleek modern hostess stand at a breakfast spot says more along the lines of our specialty bacon is to die for.

Décor

If the walls are bare, with sparse décor they will be expecting a different experience than they would in a room with décor that flows and furniture that makes the room complete. With a big open space, the view can be monotonous if you aren’t careful. A great way to add some interest is by adding strong textures.

Expansive walls make great blank canvases. A mural is one way to create visual intrigue for customers as well as a way to share a little bit more about your business and your vision. The options for subjects are endless. If you can find a local artist you can work together to create a masterpiece that says exactly what you want it to.

If a mural seems to be a little too in your face for the atmosphere you want, think about adding interesting floor patterns. It isn’t as dramatic as a mural but has a similar effect in breaking up the monotony of a big dining room. Many different types of materials can be used in flooring. Whether you want a herringbone pattern in your wood floor, or interesting color and texture in your concrete floor, adding some interest to your flooring can be a unique way to break up the room.

Lighting

When thinking about how to decorate your building it can be easy to just slap some lights on the walls and call it a day. Lights obviously have a function but are also an area where function and design can go hand in hand. By taking your lights and hanging them from the ceilings it makes the ceilings appear closer and not as tall, making the room feel smaller and more intimate. As a bonus, interesting lighting fixtures can be a great conversation starter and help to make your restaurant stand out from others that might be looking to serve the same demographic.

Conclusion

If you have a restaurant in a large space and are having problems with flow and visual balance, take a look at your layout and design. You might not have the right furniture or decor for your area, causing your dining area to look empty and uncomfortable; potentially costing you customers. Through planning, layout, and some creative experimentation, a large space can be adjusted to play to its strengths and give customers the comfortable experience they are looking for while having plenty of workflow.

How Do I Clean My Restaurant Table Tops? FAQs from the Files of East Coast Chair & Barstool

Cleaning table tops

Restaurant furniture is built tough. The wear and tear that commercial furniture has to endure is far greater than the six chairs and table in your dining room. Because of this heavy usage, commercial furniture also comes with a responsibility. These pieces need to be maintained and properly taken care of to last to their full lifespan. We’ve put together this short guide to help restaurant owners learn a little more about cleaning their table tops.

Laminate table tops should be cleaned with warm water and soap (or detergent) mixture each day and dried with a soft cloth. Spills should be wiped up quickly to avoid further harm to the table. A combination of mild cleaner and baking soda can be used to remove stains from the surface with a stiff nylon brush.

Resin table tops should be cleaned daily with warm water and a mild detergent. Because of the texture of the table, resin tops should not be used with tableware that has unglazed bottoms. To remove scratches, use a toothpaste and car buffer or toothbrush to even out your table top.

Wood table tops can be maintained with mild soap and water. Whether it’s reclaimed, urban distressed, or butcher block tables, harsh cleaners and chemicals should not be used on these tops. These chemicals can harm your wood grain and create a gummy film on your table tops.

IsoTop and Werzalit table tops can be used indoors or outdoors and have a very similar cleaning procedure to other table tops. Soap and water can be used to wipe these tops down between uses. If being used on a patio, IsoTops can also be hosed down with other outdoor furniture.

Poly lumber table tops are very easy to maintain with soap and water. To remove leaf stains and other environmental elements, a wet Magic Eraser can work wonders to buff out the stain. These tops can even withstand a gentle pressure wash.

Stainless steel table tops should be cleaned with soap and water and then dried off as soon as possible. These tables should not be exposed to constant moisture, which can ruin the silicone seal around the edges. Taking proper care of these tops can provide multiple years of seasonal use.

Table top maintenance should be an everyday chore for you and your staff. By taking the time to upkeep your restaurant furniture, it can save you time and money in the future.

Why We Love the Rustic Industrial Trend (And You Should, Too!)

Rustic TrendWant a look for your restaurant’s interior that has an organic, elegant style with an effortless je ne sais quoi? A timeless style that’s easy to pair with other décor items? Then the rustic industrial trend is the right theme for you.

Seen in home design, wedding themes, and splashed across Pinterest, the rustic industrial trend is still going strong in late 2016. But what inspired the Mason jar fervor?

As a culture, we are obsessed with authenticity. We crave a sense of legitimacy and timelessness. We love seeing genuine, honest to goodness labor turned into beauty. Showcasing cracks, daily wear and tear, and distressed accents embody this trend.

So what does this mean for your restaurant and the industry?

Within the last 10 years, restaurant-goers have seen a rise in sustainability and local allocation of food in the businesses that they frequent, playing upon authenticity and individualism to set themselves apart from the competition. Customers are more likely to trust these singular operations that are original in the way they do things. This trust is key to differentiate your restaurant. If you can get customers to believe in your mission and purpose, it will set you apart from your competition.
The desire for authenticity has birthed the rustic industrial trend. The interior originality of the restaurant is just as important as the food selection to consumers.

One characteristic that ties restaurant interiors into this look is showing evidence of craftsmanship. The raw aesthetic of these restaurants remind us of the physical labor that went into creating them with their visible markings. Some common features of rustic industrial interiors include natural materials, high ceilings, and unfinished wood for accents. It’s these nitty-gritty details that can transform your space into the charming eatery of your dreams.

We’ve made a list of our awesome customers that rock the rustic industrial trend.

11th and Bay

11th and Bay (Columbus, GA)

Built in an old cotton warehouse, 11th and Bay fits right into the rustic industrial theme. This restaurant pulls rustic inspiration with the exposed white brick, distressed rafters, pendant lights, reclaimed wood seats, and sliding barn door. The cool metal of the bar stools and chairs add an engineered look to this otherwise very warm-toned atmosphere. This balance looks great together and prevents the room from looking too antiquated. The interior of 11th and Bay reflects the business’ passion for southern hospitality and quality ingredients.

The Feed + Co.

The FEED Co. Table and Tavern (Chattanooga, TN)

A feed warehouse in the early 1900’s, the Chattanooga Craftworks building is now home to The FEED Co. Table and Tavern. The rustic industrial style was a no-brainer in a building with this kind of history. This restaurant is split into a table area and a tavern area based on where the warehouse was sectioned off. Exposed brick, factory swing doors, and wood floors use the building’s origin and make it work with the theme. To tie the individual rooms in together, the reclaimed tables and seats add a unifying element.  Harmonizing with the manufacturing atmosphere of the building, chairs, bar stools, and fixtures add a metallic contrast and create the balance between rustic and modern.

Hell n' Blazes

Hell’n Blazes Brewing Company (Melbourne, FL)

The building that now houses Hell’n Blazes Brewing Company has come a long way since its hardware store roots. The brewery still proudly displays its history with the adorned ceiling, hardwood floors, stone accents around the bar area, and other rustic décor. Visible duct work and drop lighting also add metallic tones, matching the chairs and bar stools. Hell’n Blazes holds onto the original feel of the building while introducing industrial design elements, an ideal setting for their combination of craft beer and historic structure.

Grain Craft Bar + Kitchen

Grain Craft Bar + Kitchen (Newark, DE)

Grain Craft Bar + Kitchen uses the rustic industrial theme to set the atmosphere and complement its combination of craft beer and live music. A casual setting for Newark restaurant-goers, this restaurant and bar is decorated with a unique machinery collection assembled on the wall, chalkboard details, and use of deep wood tones, contrasting with the exposed lightbulb fixtures. This type of lighting casts a soft glow on customers, reflecting off the metal chairs and bar stools. Grain Craft Bar + Kitchen brings together the rustic and industrial styles with the help of décor and furniture.

Distinguishing Rustic Features

The rustic industrial trend is a combination of varying materials and textures. If you are building or designing your restaurant with this trend in mind, here are some materials to consider using. To meet in the middle of rustic and industrial, you need pieces from both ends of the spectrum. Remember to soften hard metal elements with wood tones and vice versa, the blending of supplies makes this trend truly unique.

  • Exposed beams, brick, and stone
  • Unfinished, raw wood
  • Galvanized metal
  • Unrefined edges on furniture
  • Limited color palette of neutral, warm, and subtle tones
  • Concrete or wood floors
  • High ceilings (reminiscent of a barn or warehouse setting)
  • Open floor plan
  • Visible, bare light fixtures
  • Items repurposed to serve a function such as a pallet furniture, barrel sink

Ready to try the rustic industrial look in your restaurant or bar? Here are some of our must-have items to get your upgrade started.

Reclaimed Reclaimed Wood

Each reclaimed table top is made of solid oak wood salvaged from Pennsylvania or Ohio barns by our Amish craftsmen and come with a story of their own. Unique knots and grain patterns are combined to create an individual look every time with these tops. Repurposing items to use them as something else is what the rustic industrial trend is all about.

Urban Distressed

Urban Distressed Wood

The urban distressed table tops are a great option if you want the reclaimed wood look, but at a lower price point. These tops are handed sanded and distressed to add the rustic charm that’s perfect for your restaurant. Available in a provincial and dark walnut finishes to accommodate whatever color wood tone you would like.

Simon

The Simon

Our Simon bar stool and chair is the ideal complement to the wood of the tables. The Simon contemporary silhouette makes it the perfect match with its clean, smooth lines. To mimic the other wood tones, there is an option available to add a vinyl, urban distressed, or reclaimed wood seat. Or leave it metal for a completely modern feel.

Viktor

The Viktor

Complement your rustic restaurant or bar with the industrial Viktor bar stool or chair. The supportive, laid back structure of the Viktor adds a comfortable alternative to a wooden chair. Choose from rust, brushed transparent, or matte black to pair with your tables. This stylish choice will be a favorite with your tables and warm tones.

Gladiator 101

The GLADIATOR Collection

One of our most popular collections, the GLADIATOR line is sure to please in your rustic restaurant or bar. Contrast against your warm tones with the 101 GLADIATOR style in a clear coat finish. This type of finish accentuates the crafted weld markings. Be sure to add a reclaimed seat to your chairs and bar stools for the perfect mix of rustic and industrial.

Let us know in the comments below if your restaurant uses a rustic design or if you’re ready to take the leap and give this trend a try.

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How to Make Your Restaurant Successful on Yelp

Find Us on YelpFaced with large amounts of competition, businesses are constantly fighting for their customers’ attention. Word-of-mouth marketing is a powerful driving force in today’s society and has the ability to sway decisions like what to buy and where to eat. This type of marketing may seem difficult to harness, but with programs like Yelp, businesses have a way to engage with customers and help mold their opinions.

Yelp is a great way for small businesses to compete with larger chains by showcasing what they have to offer. In Q2 of 2016, Yelp had a monthly average of 23 million unique visitors who went through Yelp’s mobile app and another 69 million unique visitors who visited Yelp via the web. A Nielsen study reports that 78 % of users rely on Yelp to find restaurants (out of all categories), capturing the highest percentage of the categories. Needless to say, Yelp is a well-used resource for restaurant-goers whose importance is often under-estimated by restaurant owners.

How It Works

Imagine you’re on vacation and it’s your first time at a destination. Up and down your hotel’s strip, there is dinner option after dinner option. As a consumer, the choices are overwhelming. How do you even begin to choose? You could just waltz into the first place you come to and take your chances.  Or, you could leverage the experience of thousands of Yelpers that have visited before you and have left reviews of just about every restaurant in town.  Without the uncertainty and risk of visiting an untested spot, you and your family can get down to the business of enjoying your vacation.

According to their website, Yelp’s purpose is to “connect people with great local businesses”. Their automated software program scours the top reviews that are written by users (“Yelpers”) based on quality and helpfulness, and it ranks businesses according to a proprietary algorithm. So how does your restaurant get the highest ranking? Typically, a larger number of reviews lead to a higher ranking in Yelp search and many other search engines.  The strategy then with Yelp is to get your restaurant as many good reviews as possible.  In this article, we are going to show you how to get started.


Yelp Ads
Claim Your Business

Claiming your business is the starting point for all businesses on Yelp. To be proactive with a Yelp strategy, you must claim your business to have control of that page. After you claim your page, you can then personalize it to help distinguish it among other pages. The goal of this page is to drive traffic to your own site. Optimizing this page will help your restaurant appear, not only in yelp searches, but also in search engine queries like Google.

It is interesting to note that according to a Boston Consulting Group study, businesses that simply claimed their Yelp profile generated incremental revenues of $8,000 annually just from being on Yelp.  Wouldn’t it be nice if your business could bring in an additional $8,000 per year by spending a small amount of time setting up you page and managing your reviews?  By the way, according to the same study, those who claimed their profile AND advertised on Yelp through PPC campaigns (more on that later) generated additional revenue of $23,000.

Rack Up the Reviews

Although it is the core function of Yelp, many businesses may wonder how customers will know to leave a review. Be cautious of how you approach this topic.  Yelp prefers “organic” review, which means reviews that have not been solicited or, worse, paid for.  It’s understandable if you think about it.  Most businesses only ask for reviews from their happiest customers, not those who have had a bad experience.  That might be great for the restaurant, but it damages the overall credibility of the review system. Yelp wants your restaurant to earn great reviews through exemplary business practices, not through solicitation and/or reward.

Even though Yelp discourages direct solicitation, they do leave the door open for more subtle ways of generating reviews.  The first, and most obvious, is to make sure that your customers know you actually have a Yelp account. You may have a customer that comes to your restaurant every single day for their morning coffee, but if they don’t know you’re on Yelp, how will the world know that you have nurtured and cared for this customer, so much so they visit your business every day? Make customers aware that you use Yelp by using this form to receive a window cling for your business. Also, remind customers to visit your Yelp page with a link in your email signature and/or a badge on your website.

To attract customers that are in the decision stage, use a Check-In Offer to entice them. A Check-In Offer is a reward a customer receives when they check into a business on Yelp. This reward is redeemed by mobile device at the place of business. After a checking in from a mobile device at a restaurant, the user is later asked to write a review of where they checked in at. Be careful not to offer incentives to customers who give better reviews, which is against Yelp’s policiesCheck In Offer

While the tactics above are handy with a new restaurant or during a slow time to jazz up reviews, you should always try and go above and beyond for customers. Have the mindset of what kind of experience you want your customers to walk away with, and then double it. What sets your business apart from the competition? Is your atmosphere, food, staff, or price point? Find what makes your restaurant original and makes for a memorable experience for your guests. Inspire people to choose your restaurant, enjoy themselves, and then right a smashing review because their experience was just that good.

Take a look at this improvement calculator to see how many reviews it will take to attain a certain rating for your restaurant.

Interact with Customers

You’ve put the work into claiming your business, spruced up your Yelp page, and the reviews are pouring in. All of a sudden, your first bad review comes in: a piece of coal in your carefully cultivated glittering diamond mine of positive reviews. Your first instinct might be to ignore the review, hoping it gets lost in the sea positive reviews. Maybe no one will see it?  That is a big mistake.  You should always respond to a negative review, even if the response is private.  The last thing that you want is an already upset customer feeling like you’re ignoring them.  You’ll definitely want to reach out to that Yelper in a way that lets them know that their concerns have been heard and you will take their input into consideration when shaping future decisions.

Whether you handle bad reviews publicly or privately is up to you, but maintain consistency – don’t respond publicly to the reviews where you feel like a customer is wrong, and privately to the reviews where you know you messed up. The flow chart below outlines Yelps best practices for responding to reviews publicly or privately.

Review Flow ChartFinally, remember that your public responses will be seen by existing and potential customers so always be courteous and understanding. Practice up on your PR skills and don’t isolate customers. You don’t want jeopardize your future business with a poorly worded response.

Free Assets for Business Owners

Yelp has many free resources for business owners to use, making it effective and easy on a budget.

Yelp for Business Owners app is the most comprehensive of these resources. With the app (available in the App Store for iOS and Google Play Store for Android), businesses track engagement, leads, and clicks to their site from Yelp. The app also has the capability to track the number of check-ins to a business, calls (from clicking the phone number), and the reservations made off of Yelp. Not only do these factors help you gauge your success on Yelp, but could justify an increase of foot traffic in your restaurant. Through the app you also have the capability to respond (publicly or privately) to messages, upload photos, and report reviews or messages. For a busy, on-the-go restaurant owner, the Yelp app is extremely valuable in managing your presence on the site.

Again, you don’t want to come right out and ask for reviews. But if you want another, more discrete way to remind customers about giving you a review, place a Yelp review badge on your website. By placing a review badge on your site, your customers can see that people have a reviewed your restaurant and prompt them to check out your Yelp page. Potential customers will be more inclined to visit a restaurant with many positive reviews, which the badge helps them see at a glance. Every time your business is reviewed, the counter clicks up and/or reflects in the stars. Per Yelp’s brand guidelines, there are only two badges allowed on a business’ site that shows their association with Yelp.

Web Review Badges

It is important for business owners to stay up to date on ways to effectively use Yelp. Yelp offers free 30 minute webinars that improve upon your existing Yelp knowledge. Topics range from how to respond to reviews to becoming a 5-star brand. These webinars help clarify how your restaurant can use Yelp as a sustainable, effective strategy for the long term.

Yelp Ads

While Yelp has plenty of free resources for businesses, there are also advertising packages to enhance your profile even further.

Yelp’s advertising packages operate on a cost per click (CPC) basis and could be beneficial for your particular niche. There is no pre-determined set cost because the cost depends on the competition and relevance of your advertisement to the user’s search. Yelp Ads can help your business with targeted local advertising and a more prominent placement on search and competitor pages.

If you want to upgrade your Yelp experience by paying for advertising, the Call to Action button may be one you want to take advantage of.

Whenever potential customers have searched and found your business on Yelp, what is the next steps you want them to take? The best way to provide a specific direction for these customers is to have a Call to Action button. When set up, this button appears towards to the top of your business’ page, underneath the location and uploaded photos.
When narrowing down what your Call to Action should be, think of what your desired end goal is. The button will take customers to more information in the form of a specific page of your website or coupon.

Call to Action
In the example above, Olive or Twist’s Call to Action button promotes their happy hour and links to their specials section on their website. Make sure your button is labeled with a broad, but relevant statement. You don’t want to give away all the information on your Yelp page, because then there is no need to click. This button provides a next-steps for potential customers to take part in.

Compare the different products that Yelp Ads has to offer with this chart.

Please note that just because a business advertises on Yelp does not mean they automatically get better ratings. A business could be rated two stars and advertise, leading to more people seeing that rating. On the other hand, a business that does not pay to advertise can have a five-star rating. For more information on Yelp’s advertising policy, feel free to check out their FAQ page.

If you own a restaurant that has never used Yelp or only as a consumer, go claim your business. Doing a simple Google search will leave you with endless results on how to optimize Yelp and best practices. But the best way to use Yelp is to jump right in! There are so many free resources and options for a business getting started on Yelp. Don’t think the only way to be successful on Yelp is to shell out a portion of your advertising budget. Let your customers know that you have a Yelp presence, respond thoughtfully to their reviews, and keep providing excellent experiences to make Yelp work for your business.

Does your restaurant or business currently use Yelp as a strategy? If so, what’s your experience with having a page? If not, what are your reservations about it? Let us know!

End of Summer Sale

End of Summer Sale

The outdoor furniture on your patio area is the first glimpse of your restaurant a customer gets when casually passing by. The atmosphere that you’ve worked so hard to create in your restaurant or bar should also translate to that glimpse. It could be the deciding factor of whether a customer decides to give your establishment a try.

So if your patio leaves something to be desired, check out our End of Summer sale! We’ve put your favorite outdoor furniture items on sale at our biggest discounts yet!

If you’re looking to furnish your restaurant or bar’s outdoor area, now is the time to buy. The beginning of fall is the perfect season to upgrade the outdoor space you already have and be ready for the new year.

Enjoy products from our Atlantic, New England (pictured below), Sydney, Cayman, Shipyard, and many more collections at prices you won’t see anywhere else in the industry.

NewEngland_BlogHeader

Whether you’re improving your patio layout or buying outdoor furniture for the first time, you can’t beat these high quality pieces at clearance rates. Choose from a wide selection of table tops, bar stools, and chairs.

All sale items are only available for a limited time while in-stock.  They won’t last long, so act now to make your restaurant dreams a reality with this summer sale.

So You Want To Open a Brewery

Brewery Blog Header

So you’re thinking of starting a brewery. It’ll be simple right? You love beer and you’ve been brewing it at home for a while now, so what could be that different? It turns out quite a bit. We’ve gathered information from interviews and blogs by amateurs turned professional brewers and the things they wish they knew when starting out on their journey.

The Legal Side

One of the most important parts of brewing is realizing that it is a heavily regulated industry and that a brewer needs to be very familiar with the laws regarding brewing and the sale of alcohol. There are national laws as well as local laws that you need to familiarize yourself with before taking the plunge into selling beer. You’ll need to apply for a federal brewing permit with the Alcohol and Tobacco Tax and Trade Bureau. The application does not cost anything but can take an average of four months to process, so it is best to get started quickly, according to Derek Allen who advises several breweries for his legal firm Ward and Smith, P.A.Paper work

Local licensing is also required if you want to serve beer at your brewery; this includes getting a liquor license, which can take about 45 to 60 days if licenses are available. Some states/municipalities limit the number of liquor licenses based on the population of that area. If licenses are not available you could be waiting for an indeterminate amount of time until one becomes available. Considering selling other goods such as clothing or supplies? You’ll need to file for a retailer license as well.

It is also good to consider the corporate structure of your business. You can determine your corporate structure by taking a look at your financial situation and the number of people founding the business. We recommend speaking with your accountant and determining what structure would work best for your business. You’ll also need an operating agreement. An operating agreement says how the business is going to be run, who will control it, how to resolve disputes, and how new investors will be brought in. That way when the time comes you’ll know exactly how to handle any situation.

You’ll also want to consider the types of insurance needed. “Any manufacturer of beer should have property, casualty, and liability insurance.” Says Allen. Most banks won’t lend to you unless you have all three.

To get your federal brewer’s permit, you’ll also be required to get a brewer’s bond, which is a document ensuring you pay your federal taxes. Again it is best to apply for this as early as possible, so that you can get your business started.

Is your head spinning? Don’t worry there are plenty of entities to help you through this process. Organizations such as the Brewers Association have online resources to help those new to the industry get up and running.

Expenses

Brewery, East Coast Chair & BarstoolStarting a brewery is expensive. Michael Kane of Kane Brewing Company told Cnbc.com “Everything is three times as expensive as you think,” Brewing is a capital intensive business, meaning that excess earnings often need to be poured back into the business. “You’re never really done investing in this business,” said Kane. Start with the expense of applying for different licenses and permits. Some of these can be a $100 and some can be in the $1000’s. Then comes the equipment. One barrel which holds 31 gallons, which is about 320 12-ounce beers, can cost around $100,000. A lot of brewers recommend getting more than one barrel. And that’s just the start.

Essential equipment also includes:

  • Kettles
  • Kegs
  • Boilers
  • Bottling and canning lines
  • Conveyors
  • Cooling systems
  • Storage tanks
  • Fermentation tanks
  • Filters and beer-labeling machines
  • Piping and tubing
  • Refrigeration equipment
  • Cleaning equipment
  • Waste treatment systems
  • Tap handles

Keep in mind the government won’t approve your federal brewing permit until all of your equipment is installed and fully operational so these are expenses that will occur almost as soon as you decide to start your own brewery. Then, once you are up and running, different expenses like paying employees and providing them with benefits begin to become a factor.
If you intend to open up an eat-in area in your brewery, that comes with an entirely new set of costs such as commercial furniture and additional equipment, as well as staff to man that part of the business.

A cost that is often overlooked when creating a budget is flooring. Composite flooring that will withstand impact shock, temperature shock, and acid from the beer can cost upward of $10 per square foot. A new brewery owner is also bound to have a few surprise expenses. So it is good to leave at least a 50% cushion for unexpected costs.

Clean Freak

beer, cleaning, breweryAccording to Collin McDonell of HenHouse Brewing, brewing is 90% cleaning and 10% paperwork. Beer requires a lot of sanitary vessels for the fermentation process, which leaves behind a trail of dirty containers, tools, and instruments. Cleaning is an inevitable part of everyday brewery life.

Not cleaning your equipment can lead to a multitude of growths that can affect your beer production as well as your patrons willingness to come back. Small amounts of leftover yeast can be found on surface areas of parts that are exposed to air. Parts such as faucets, keg couplers, and drains need to be checked for growth. It can be recognized by its white or gray color. Mold can be introduced into a beer system by exposure to the air and is usually brown or black in color. Both of these growths can affect the taste of your beer, as well as the health department’s willingness to allow you to stay open.

Often many of the raw materials in brewing contain calcium which can lead to beer stone. Acids or salts present in hops that are created during the process of changing barley into malt can be combined with cold temperatures which results in a calcium deposit known as a beer stone which can affect taste. While not significantly hazardous to human health, bacteria can effect appearance, aroma and taste of the beer. If your beer has a vinegar or rotten egg smell this could be the cause. It is best to throw that batch out and clean your materials. Having a cleaning schedule for your equipment can help reduce the likeliness of having any of these issues.

Record Keeping

It is important to keep good records when brewing. Even when making huge changes to the recipe, the process often stays the same creating little change in the day to day duties of a brewer. The process can be very repetitive so it is incredibly important to have good records. This will allow you to taste a change in your beer and be able to look at your records and determine what could have facilitated that change. Without records it can be difficult to recreate a beer based only on memory.

Workload

Beer, breweryOwning a brewery isn’t only about having a place to brew and hang out with friends; that can be part of it, but it isn’t all of it. Fermentation is a 24/7 activity that isn’t particularly concerned with your weekend plans. At the heart of it a brewery is still a business. An owner needs to be just as devoted to a brewery, or possibly more devoted, than he would be to any other type of business. It is a lot of work but if it is your passion it will be worth all your effort in the end.

A common thread among brewers is the fact that owning a brewery isn’t what they thought it was going to be, but they love it and want it to be the last job they’ll ever have. Getting started can be complicated and expensive process, but there is plenty of room for growth in the industry. We hope that this has given you some insight into what it really is like to own a brewery. With a vision and a bit of elbow grease you head down the path of becoming a master brewer.