Why We Love the Rustic Industrial Trend (And You Should, Too!)

Rustic TrendWant a look for your restaurant’s interior that has an organic, elegant style with an effortless je ne sais quoi? A timeless style that’s easy to pair with other décor items? Then the rustic industrial trend is the right theme for you.

Seen in home design, wedding themes, and splashed across Pinterest, the rustic industrial trend is still going strong in late 2016. But what inspired the Mason jar fervor?

As a culture, we are obsessed with authenticity. We crave a sense of legitimacy and timelessness. We love seeing genuine, honest to goodness labor turned into beauty. Showcasing cracks, daily wear and tear, and distressed accents embody this trend.

So what does this mean for your restaurant and the industry?

Within the last 10 years, restaurant-goers have seen a rise in sustainability and local allocation of food in the businesses that they frequent, playing upon authenticity and individualism to set themselves apart from the competition. Customers are more likely to trust these singular operations that are original in the way they do things. This trust is key to differentiate your restaurant. If you can get customers to believe in your mission and purpose, it will set you apart from your competition.
The desire for authenticity has birthed the rustic industrial trend. The interior originality of the restaurant is just as important as the food selection to consumers.

One characteristic that ties restaurant interiors into this look is showing evidence of craftsmanship. The raw aesthetic of these restaurants remind us of the physical labor that went into creating them with their visible markings. Some common features of rustic industrial interiors include natural materials, high ceilings, and unfinished wood for accents. It’s these nitty-gritty details that can transform your space into the charming eatery of your dreams.

We’ve made a list of our awesome customers that rock the rustic industrial trend.

11th and Bay

11th and Bay (Columbus, GA)

Built in an old cotton warehouse, 11th and Bay fits right into the rustic industrial theme. This restaurant pulls rustic inspiration with the exposed white brick, distressed rafters, pendant lights, reclaimed wood seats, and sliding barn door. The cool metal of the bar stools and chairs add an engineered look to this otherwise very warm-toned atmosphere. This balance looks great together and prevents the room from looking too antiquated. The interior of 11th and Bay reflects the business’ passion for southern hospitality and quality ingredients.

The Feed + Co.

The FEED Co. Table and Tavern (Chattanooga, TN)

A feed warehouse in the early 1900’s, the Chattanooga Craftworks building is now home to The FEED Co. Table and Tavern. The rustic industrial style was a no-brainer in a building with this kind of history. This restaurant is split into a table area and a tavern area based on where the warehouse was sectioned off. Exposed brick, factory swing doors, and wood floors use the building’s origin and make it work with the theme. To tie the individual rooms in together, the reclaimed tables and seats add a unifying element.  Harmonizing with the manufacturing atmosphere of the building, chairs, bar stools, and fixtures add a metallic contrast and create the balance between rustic and modern.

Hell n' Blazes

Hell’n Blazes Brewing Company (Melbourne, FL)

The building that now houses Hell’n Blazes Brewing Company has come a long way since its hardware store roots. The brewery still proudly displays its history with the adorned ceiling, hardwood floors, stone accents around the bar area, and other rustic décor. Visible duct work and drop lighting also add metallic tones, matching the chairs and bar stools. Hell’n Blazes holds onto the original feel of the building while introducing industrial design elements, an ideal setting for their combination of craft beer and historic structure.

Grain Craft Bar + Kitchen

Grain Craft Bar + Kitchen (Newark, DE)

Grain Craft Bar + Kitchen uses the rustic industrial theme to set the atmosphere and complement its combination of craft beer and live music. A casual setting for Newark restaurant-goers, this restaurant and bar is decorated with a unique machinery collection assembled on the wall, chalkboard details, and use of deep wood tones, contrasting with the exposed lightbulb fixtures. This type of lighting casts a soft glow on customers, reflecting off the metal chairs and bar stools. Grain Craft Bar + Kitchen brings together the rustic and industrial styles with the help of décor and furniture.

Distinguishing Rustic Features

The rustic industrial trend is a combination of varying materials and textures. If you are building or designing your restaurant with this trend in mind, here are some materials to consider using. To meet in the middle of rustic and industrial, you need pieces from both ends of the spectrum. Remember to soften hard metal elements with wood tones and vice versa, the blending of supplies makes this trend truly unique.

  • Exposed beams, brick, and stone
  • Unfinished, raw wood
  • Galvanized metal
  • Unrefined edges on furniture
  • Limited color palette of neutral, warm, and subtle tones
  • Concrete or wood floors
  • High ceilings (reminiscent of a barn or warehouse setting)
  • Open floor plan
  • Visible, bare light fixtures
  • Items repurposed to serve a function such as a pallet furniture, barrel sink

Ready to try the rustic industrial look in your restaurant or bar? Here are some of our must-have items to get your upgrade started.

Reclaimed Reclaimed Wood

Each reclaimed table top is made of solid oak wood salvaged from Pennsylvania or Ohio barns by our Amish craftsmen and come with a story of their own. Unique knots and grain patterns are combined to create an individual look every time with these tops. Repurposing items to use them as something else is what the rustic industrial trend is all about.

Urban Distressed

Urban Distressed Wood

The urban distressed table tops are a great option if you want the reclaimed wood look, but at a lower price point. These tops are handed sanded and distressed to add the rustic charm that’s perfect for your restaurant. Available in a provincial and dark walnut finishes to accommodate whatever color wood tone you would like.

Simon

The Simon

Our Simon bar stool and chair is the ideal complement to the wood of the tables. The Simon contemporary silhouette makes it the perfect match with its clean, smooth lines. To mimic the other wood tones, there is an option available to add a vinyl, urban distressed, or reclaimed wood seat. Or leave it metal for a completely modern feel.

Viktor

The Viktor

Complement your rustic restaurant or bar with the industrial Viktor bar stool or chair. The supportive, laid back structure of the Viktor adds a comfortable alternative to a wooden chair. Choose from rust, brushed transparent, or matte black to pair with your tables. This stylish choice will be a favorite with your tables and warm tones.

Gladiator 101

The GLADIATOR Collection

One of our most popular collections, the GLADIATOR line is sure to please in your rustic restaurant or bar. Contrast against your warm tones with the 101 GLADIATOR style in a clear coat finish. This type of finish accentuates the crafted weld markings. Be sure to add a reclaimed seat to your chairs and bar stools for the perfect mix of rustic and industrial.

Let us know in the comments below if your restaurant uses a rustic design or if you’re ready to take the leap and give this trend a try.

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How to Make Your Restaurant Successful on Yelp

Find Us on YelpFaced with large amounts of competition, businesses are constantly fighting for their customers’ attention. Word-of-mouth marketing is a powerful driving force in today’s society and has the ability to sway decisions like what to buy and where to eat. This type of marketing may seem difficult to harness, but with programs like Yelp, businesses have a way to engage with customers and help mold their opinions.

Yelp is a great way for small businesses to compete with larger chains by showcasing what they have to offer. In Q2 of 2016, Yelp had a monthly average of 23 million unique visitors who went through Yelp’s mobile app and another 69 million unique visitors who visited Yelp via the web. A Nielsen study reports that 78 % of users rely on Yelp to find restaurants (out of all categories), capturing the highest percentage of the categories. Needless to say, Yelp is a well-used resource for restaurant-goers whose importance is often under-estimated by restaurant owners.

How It Works

Imagine you’re on vacation and it’s your first time at a destination. Up and down your hotel’s strip, there is dinner option after dinner option. As a consumer, the choices are overwhelming. How do you even begin to choose? You could just waltz into the first place you come to and take your chances.  Or, you could leverage the experience of thousands of Yelpers that have visited before you and have left reviews of just about every restaurant in town.  Without the uncertainty and risk of visiting an untested spot, you and your family can get down to the business of enjoying your vacation.

According to their website, Yelp’s purpose is to “connect people with great local businesses”. Their automated software program scours the top reviews that are written by users (“Yelpers”) based on quality and helpfulness, and it ranks businesses according to a proprietary algorithm. So how does your restaurant get the highest ranking? Typically, a larger number of reviews lead to a higher ranking in Yelp search and many other search engines.  The strategy then with Yelp is to get your restaurant as many good reviews as possible.  In this article, we are going to show you how to get started.


Yelp Ads
Claim Your Business

Claiming your business is the starting point for all businesses on Yelp. To be proactive with a Yelp strategy, you must claim your business to have control of that page. After you claim your page, you can then personalize it to help distinguish it among other pages. The goal of this page is to drive traffic to your own site. Optimizing this page will help your restaurant appear, not only in yelp searches, but also in search engine queries like Google.

It is interesting to note that according to a Boston Consulting Group study, businesses that simply claimed their Yelp profile generated incremental revenues of $8,000 annually just from being on Yelp.  Wouldn’t it be nice if your business could bring in an additional $8,000 per year by spending a small amount of time setting up you page and managing your reviews?  By the way, according to the same study, those who claimed their profile AND advertised on Yelp through PPC campaigns (more on that later) generated additional revenue of $23,000.

Rack Up the Reviews

Although it is the core function of Yelp, many businesses may wonder how customers will know to leave a review. Be cautious of how you approach this topic.  Yelp prefers “organic” review, which means reviews that have not been solicited or, worse, paid for.  It’s understandable if you think about it.  Most businesses only ask for reviews from their happiest customers, not those who have had a bad experience.  That might be great for the restaurant, but it damages the overall credibility of the review system. Yelp wants your restaurant to earn great reviews through exemplary business practices, not through solicitation and/or reward.

Even though Yelp discourages direct solicitation, they do leave the door open for more subtle ways of generating reviews.  The first, and most obvious, is to make sure that your customers know you actually have a Yelp account. You may have a customer that comes to your restaurant every single day for their morning coffee, but if they don’t know you’re on Yelp, how will the world know that you have nurtured and cared for this customer, so much so they visit your business every day? Make customers aware that you use Yelp by using this form to receive a window cling for your business. Also, remind customers to visit your Yelp page with a link in your email signature and/or a badge on your website.

To attract customers that are in the decision stage, use a Check-In Offer to entice them. A Check-In Offer is a reward a customer receives when they check into a business on Yelp. This reward is redeemed by mobile device at the place of business. After a checking in from a mobile device at a restaurant, the user is later asked to write a review of where they checked in at. Be careful not to offer incentives to customers who give better reviews, which is against Yelp’s policiesCheck In Offer

While the tactics above are handy with a new restaurant or during a slow time to jazz up reviews, you should always try and go above and beyond for customers. Have the mindset of what kind of experience you want your customers to walk away with, and then double it. What sets your business apart from the competition? Is your atmosphere, food, staff, or price point? Find what makes your restaurant original and makes for a memorable experience for your guests. Inspire people to choose your restaurant, enjoy themselves, and then right a smashing review because their experience was just that good.

Take a look at this improvement calculator to see how many reviews it will take to attain a certain rating for your restaurant.

Interact with Customers

You’ve put the work into claiming your business, spruced up your Yelp page, and the reviews are pouring in. All of a sudden, your first bad review comes in: a piece of coal in your carefully cultivated glittering diamond mine of positive reviews. Your first instinct might be to ignore the review, hoping it gets lost in the sea positive reviews. Maybe no one will see it?  That is a big mistake.  You should always respond to a negative review, even if the response is private.  The last thing that you want is an already upset customer feeling like you’re ignoring them.  You’ll definitely want to reach out to that Yelper in a way that lets them know that their concerns have been heard and you will take their input into consideration when shaping future decisions.

Whether you handle bad reviews publicly or privately is up to you, but maintain consistency – don’t respond publicly to the reviews where you feel like a customer is wrong, and privately to the reviews where you know you messed up. The flow chart below outlines Yelps best practices for responding to reviews publicly or privately.

Review Flow ChartFinally, remember that your public responses will be seen by existing and potential customers so always be courteous and understanding. Practice up on your PR skills and don’t isolate customers. You don’t want jeopardize your future business with a poorly worded response.

Free Assets for Business Owners

Yelp has many free resources for business owners to use, making it effective and easy on a budget.

Yelp for Business Owners app is the most comprehensive of these resources. With the app (available in the App Store for iOS and Google Play Store for Android), businesses track engagement, leads, and clicks to their site from Yelp. The app also has the capability to track the number of check-ins to a business, calls (from clicking the phone number), and the reservations made off of Yelp. Not only do these factors help you gauge your success on Yelp, but could justify an increase of foot traffic in your restaurant. Through the app you also have the capability to respond (publicly or privately) to messages, upload photos, and report reviews or messages. For a busy, on-the-go restaurant owner, the Yelp app is extremely valuable in managing your presence on the site.

Again, you don’t want to come right out and ask for reviews. But if you want another, more discrete way to remind customers about giving you a review, place a Yelp review badge on your website. By placing a review badge on your site, your customers can see that people have a reviewed your restaurant and prompt them to check out your Yelp page. Potential customers will be more inclined to visit a restaurant with many positive reviews, which the badge helps them see at a glance. Every time your business is reviewed, the counter clicks up and/or reflects in the stars. Per Yelp’s brand guidelines, there are only two badges allowed on a business’ site that shows their association with Yelp.

Web Review Badges

It is important for business owners to stay up to date on ways to effectively use Yelp. Yelp offers free 30 minute webinars that improve upon your existing Yelp knowledge. Topics range from how to respond to reviews to becoming a 5-star brand. These webinars help clarify how your restaurant can use Yelp as a sustainable, effective strategy for the long term.

Yelp Ads

While Yelp has plenty of free resources for businesses, there are also advertising packages to enhance your profile even further.

Yelp’s advertising packages operate on a cost per click (CPC) basis and could be beneficial for your particular niche. There is no pre-determined set cost because the cost depends on the competition and relevance of your advertisement to the user’s search. Yelp Ads can help your business with targeted local advertising and a more prominent placement on search and competitor pages.

If you want to upgrade your Yelp experience by paying for advertising, the Call to Action button may be one you want to take advantage of.

Whenever potential customers have searched and found your business on Yelp, what is the next steps you want them to take? The best way to provide a specific direction for these customers is to have a Call to Action button. When set up, this button appears towards to the top of your business’ page, underneath the location and uploaded photos.
When narrowing down what your Call to Action should be, think of what your desired end goal is. The button will take customers to more information in the form of a specific page of your website or coupon.

Call to Action
In the example above, Olive or Twist’s Call to Action button promotes their happy hour and links to their specials section on their website. Make sure your button is labeled with a broad, but relevant statement. You don’t want to give away all the information on your Yelp page, because then there is no need to click. This button provides a next-steps for potential customers to take part in.

Compare the different products that Yelp Ads has to offer with this chart.

Please note that just because a business advertises on Yelp does not mean they automatically get better ratings. A business could be rated two stars and advertise, leading to more people seeing that rating. On the other hand, a business that does not pay to advertise can have a five-star rating. For more information on Yelp’s advertising policy, feel free to check out their FAQ page.

If you own a restaurant that has never used Yelp or only as a consumer, go claim your business. Doing a simple Google search will leave you with endless results on how to optimize Yelp and best practices. But the best way to use Yelp is to jump right in! There are so many free resources and options for a business getting started on Yelp. Don’t think the only way to be successful on Yelp is to shell out a portion of your advertising budget. Let your customers know that you have a Yelp presence, respond thoughtfully to their reviews, and keep providing excellent experiences to make Yelp work for your business.

Does your restaurant or business currently use Yelp as a strategy? If so, what’s your experience with having a page? If not, what are your reservations about it? Let us know!

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End of Summer Sale

End of Summer Sale

The outdoor furniture on your patio area is the first glimpse of your restaurant a customer gets when casually passing by. The atmosphere that you’ve worked so hard to create in your restaurant or bar should also translate to that glimpse. It could be the deciding factor of whether a customer decides to give your establishment a try.

So if your patio leaves something to be desired, check out our End of Summer sale! We’ve put your favorite outdoor furniture items on sale at our biggest discounts yet!

If you’re looking to furnish your restaurant or bar’s outdoor area, now is the time to buy. The beginning of fall is the perfect season to upgrade the outdoor space you already have and be ready for the new year.

Enjoy products from our Atlantic, New England (pictured below), Sydney, Cayman, Shipyard, and many more collections at prices you won’t see anywhere else in the industry.

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Whether you’re improving your patio layout or buying outdoor furniture for the first time, you can’t beat these high quality pieces at clearance rates. Choose from a wide selection of table tops, bar stools, and chairs.

All sale items are only available for a limited time while in-stock.  They won’t last long, so act now to make your restaurant dreams a reality with this summer sale.

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So You Want To Open a Brewery

Brewery Blog Header

So you’re thinking of starting a brewery. It’ll be simple right? You love beer and you’ve been brewing it at home for a while now, so what could be that different? It turns out quite a bit. We’ve gathered information from interviews and blogs by amateurs turned professional brewers and the things they wish they knew when starting out on their journey.

The Legal Side

One of the most important parts of brewing is realizing that it is a heavily regulated industry and that a brewer needs to be very familiar with the laws regarding brewing and the sale of alcohol. There are national laws as well as local laws that you need to familiarize yourself with before taking the plunge into selling beer. You’ll need to apply for a federal brewing permit with the Alcohol and Tobacco Tax and Trade Bureau. The application does not cost anything but can take an average of four months to process, so it is best to get started quickly, according to Derek Allen who advises several breweries for his legal firm Ward and Smith, P.A.Paper work

Local licensing is also required if you want to serve beer at your brewery; this includes getting a liquor license, which can take about 45 to 60 days if licenses are available. Some states/municipalities limit the number of liquor licenses based on the population of that area. If licenses are not available you could be waiting for an indeterminate amount of time until one becomes available. Considering selling other goods such as clothing or supplies? You’ll need to file for a retailer license as well.

It is also good to consider the corporate structure of your business. You can determine your corporate structure by taking a look at your financial situation and the number of people founding the business. We recommend speaking with your accountant and determining what structure would work best for your business. You’ll also need an operating agreement. An operating agreement says how the business is going to be run, who will control it, how to resolve disputes, and how new investors will be brought in. That way when the time comes you’ll know exactly how to handle any situation.

You’ll also want to consider the types of insurance needed. “Any manufacturer of beer should have property, casualty, and liability insurance.” Says Allen. Most banks won’t lend to you unless you have all three.

To get your federal brewer’s permit, you’ll also be required to get a brewer’s bond, which is a document ensuring you pay your federal taxes. Again it is best to apply for this as early as possible, so that you can get your business started.

Is your head spinning? Don’t worry there are plenty of entities to help you through this process. Organizations such as the Brewers Association have online resources to help those new to the industry get up and running.

Expenses

Brewery, East Coast Chair & BarstoolStarting a brewery is expensive. Michael Kane of Kane Brewing Company told Cnbc.com “Everything is three times as expensive as you think,” Brewing is a capital intensive business, meaning that excess earnings often need to be poured back into the business. “You’re never really done investing in this business,” said Kane. Start with the expense of applying for different licenses and permits. Some of these can be a $100 and some can be in the $1000’s. Then comes the equipment. One barrel which holds 31 gallons, which is about 320 12-ounce beers, can cost around $100,000. A lot of brewers recommend getting more than one barrel. And that’s just the start.

Essential equipment also includes:

  • Kettles
  • Kegs
  • Boilers
  • Bottling and canning lines
  • Conveyors
  • Cooling systems
  • Storage tanks
  • Fermentation tanks
  • Filters and beer-labeling machines
  • Piping and tubing
  • Refrigeration equipment
  • Cleaning equipment
  • Waste treatment systems
  • Tap handles

Keep in mind the government won’t approve your federal brewing permit until all of your equipment is installed and fully operational so these are expenses that will occur almost as soon as you decide to start your own brewery. Then, once you are up and running, different expenses like paying employees and providing them with benefits begin to become a factor.
If you intend to open up an eat-in area in your brewery, that comes with an entirely new set of costs such as commercial furniture and additional equipment, as well as staff to man that part of the business.

A cost that is often overlooked when creating a budget is flooring. Composite flooring that will withstand impact shock, temperature shock, and acid from the beer can cost upward of $10 per square foot. A new brewery owner is also bound to have a few surprise expenses. So it is good to leave at least a 50% cushion for unexpected costs.

Clean Freak

beer, cleaning, breweryAccording to Collin McDonell of HenHouse Brewing, brewing is 90% cleaning and 10% paperwork. Beer requires a lot of sanitary vessels for the fermentation process, which leaves behind a trail of dirty containers, tools, and instruments. Cleaning is an inevitable part of everyday brewery life.

Not cleaning your equipment can lead to a multitude of growths that can affect your beer production as well as your patrons willingness to come back. Small amounts of leftover yeast can be found on surface areas of parts that are exposed to air. Parts such as faucets, keg couplers, and drains need to be checked for growth. It can be recognized by its white or gray color. Mold can be introduced into a beer system by exposure to the air and is usually brown or black in color. Both of these growths can affect the taste of your beer, as well as the health department’s willingness to allow you to stay open.

Often many of the raw materials in brewing contain calcium which can lead to beer stone. Acids or salts present in hops that are created during the process of changing barley into malt can be combined with cold temperatures which results in a calcium deposit known as a beer stone which can affect taste. While not significantly hazardous to human health, bacteria can effect appearance, aroma and taste of the beer. If your beer has a vinegar or rotten egg smell this could be the cause. It is best to throw that batch out and clean your materials. Having a cleaning schedule for your equipment can help reduce the likeliness of having any of these issues.

Record Keeping

It is important to keep good records when brewing. Even when making huge changes to the recipe, the process often stays the same creating little change in the day to day duties of a brewer. The process can be very repetitive so it is incredibly important to have good records. This will allow you to taste a change in your beer and be able to look at your records and determine what could have facilitated that change. Without records it can be difficult to recreate a beer based only on memory.

Workload

Beer, breweryOwning a brewery isn’t only about having a place to brew and hang out with friends; that can be part of it, but it isn’t all of it. Fermentation is a 24/7 activity that isn’t particularly concerned with your weekend plans. At the heart of it a brewery is still a business. An owner needs to be just as devoted to a brewery, or possibly more devoted, than he would be to any other type of business. It is a lot of work but if it is your passion it will be worth all your effort in the end.

A common thread among brewers is the fact that owning a brewery isn’t what they thought it was going to be, but they love it and want it to be the last job they’ll ever have. Getting started can be complicated and expensive process, but there is plenty of room for growth in the industry. We hope that this has given you some insight into what it really is like to own a brewery. With a vision and a bit of elbow grease you head down the path of becoming a master brewer.

How Your Restaurant Can Capitalize on the Pokémon Go Phenomenon

Pokemon Go Cover
Pokémon has made a strong comeback 20 years after its initial release in the form of a social media sensation, Pokémon Go. Nintendo first released Pokémon in 1996 in Japan where Satoshi Tajiri, the creator, and Ken Sugimori, the artist, were junior developers at. The game was later released in the United States in 1998 where it found great success. Now, the developmental giants at Niantic Labs, the Pokémon Company, and Nintendo have revived enthusiasts’ old love for the characters and friendly-competition with Pokémon Go. All players need is a smartphone with GPS and camera capabilities. Currently, Pokémon Go is the most profitable app on both the Google Play Store and Apple App Store, and Nintendo’s stock is going through the roof. At this time, the game is restricted to the US, Australia, New Zealand, UK, Canada, and Germany, with other locations becoming available day by day.

Pokemon GoSo how does this impact the day-to-day of the restaurant industry?

Many business owners may look at Pokémon Go as a distraction to their business. Something that will have gamers popping into their restaurant just to catch a rare Water Pokémon or Pikachu. They will roam the waiting area, pretend to look at the menu, only to leave and cause a distraction amongst the paying customers. It doesn’t have to be this way. Pokémon Go augments a user’s reality to include these collectible creatures. So why not be an asset to them? Pokémon Go can be used to your restaurant’s advantage; you just have to find what is the best method for your business.  Already there are businesses that are seeing increases in their numbers because of this game. Pokémon Go is a chance for restaurants to build community presence and increase traffic (and sales) by a fairly simple means.


Become a Pokéstop or gym.

A Pokéstop is where trainers can stock on items used to help them catch Pokémon and a gym is where you can train and battle against other players. As a business you should aim to become one of these. This is one of the ways many businesses are seeing huge spikes in foot traffic. There is a subset of the population that is actually preferring certain restaurants because of their interactivity with the game model. When you become either a Pokéstop or gym, your restaurant can then be placed on the map so players can find you. When Pokémon Go was initially released, Pokéstops and gyms were pre-determined which limited the availability in some regions. Users now have the ability to request that a location be activated. So no fear if you weren’t one of the original chosen. Likewise, those who are not fans of the game can request to be removed. Click here to turn your restaurant into a Pokéstop or gym!*

Food Truck Set up a food truck or stand.

Pokémon Go has elements similar to geo-caching, the biggest one being you physically must be in that location to play the game. If you have a town square or park that is open and already frequented by Pokémon trainers, this is a great opportunity for your business. A food truck or stand can be put in these locations to promote your restaurant. Walking around can certainly work up an appetite, hungry trainers will thank you. This can be especially useful if you have a small brick and mortar location and still want the opportunity to bring your name and products out into the community. Even something small like a coupon card that promotes your business being Pokémon-friendly could make a difference. The rewards can be great for restaurants who get out in the community and involved in this trend.

Make an experience out of it.

The more ways you advertise that your establishment is a Pokémon-friendly environment, the better. Create specials like the “Bulbasaur Bruschetta” or “Horsea Ham Sandwich on Rye” to entice hungry players that come for the creatures and stay for the food. Integrate your social media with Pokémon Go by making a rewards program that offers guests an incentive if they post a Pokémon Go pictures from your location and tag you. Enlist a coalition of businesses around you to host a Pokémon bar crawl or food walk. This way you can get a larger group on-board and have a wider range of resources to work with. Your avenue of creativity and level of involvement is completely up to you as a business.

Busy StreetUse Lure Modules to attract Pokémon and customers.

One of the most reliable ways to attract Pokémon Go players to your restaurant is to purchase a Lure Module. A Lure Module will bring Pokémon to a specific Pokéstop for 30 minutes, meaning any player at the particular location can catch them during that time frame. Restaurants can use these to appeal to trainers during slow periods of the day, with the goal being to turn them into customers. One Lure Module is 100 Poké coins for $0.99, making this a fairly cheap way to attract the Pokémon Go crowd. Other businesses are going so far as to letting their customers know when they’re going to be using a Lure Module. This gives trainers a definite location and time of when the Lure Module will be used so they can be prepared. If you have a big event coming up, let know your social media followers know a Lure Module will be in place so they can come and take part in it. Using this method of advertising, you can physically bring Pokémon players into your location and have them enjoy what you have to offer as a restaurant.

Pokémon Go allows restaurants and businesses to interact with their guests like never before. As a business, you will have to make the call whether this a trend you want to take part. If you have the creativity and time to plan on how you want to use this game to attract customers, it could be worth your while. Just remember, opportunities to drive massive traffic to your establishment don’t come around that often, and you have to take advantage of them when they do.

*07/25/16 UPDATE: Pokémon Go is no longer accepting submissions for new Pokéstops or Gyms due to an overwhelming influx of submissions. Changes such as trading, breeding, and more sophisticated Lure Modules are in the works for players as the app evolves. Check back as this is subject to change!

Meet the New Outdoor Collections of Summer 2016

Whether you’re looking to furnish an entire resort or a just need to fill a patio, we’ve added a quite a few new products to our outdoor furniture lines. Our goal is to educate you as a customer as much as possible so you can make the best informed decision. You’re also getting an exclusive sneak peek of a brand new collection that’s coming soon to our sites, so you will be ahead of the game with new trends. As establishments grow and want to offer more space and different atmospheres, outdoor areas are becoming increasingly popular. As a business owner, it’s important to know the options available to you and get inspired.

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Isotop Laminated Table Tops- A Versatile Option That Lasts All Year Long

In the commercial industry, it’s important that you can trust your table tops to endure heavy wear and tear. Introducing the Isotop Collection that’s perfect for a traffic-laden restaurant or bar. Our Isotop table tops combine aesthetics and science to create a durable, strong piece that is a great asset for your restaurant or bar. These tops are precision molded from a blend of resin, wax, and wood pulp to create a high density laminate. Depending on how you want your edges to look, the Isotops come in the Plus style, a 1 ¼” edge, and Sliq Compact style, a ½” edge. These tops are made to be strong with burn and scratch resistant surfaces. With the option of indoor or outdoor and a wide variety of colors, the Isotop table tops can be customized for your need as a restaurant.

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The Athena Collection- Classic Silhouettes with Modern Accents

Float on up to Mount Olympus with the Athena Collection this summer. A textured black powder coat offers a durable yet modern look, making the Athena great for a casual sidewalk café or a dining patio. To give this collection an ethereal, airy feel, slot detailing is used for a lightweight appearance. But these chairs are as sturdy as the goddess herself, each Athena chair, bar stool, and table is heavy gauge aluminum and rust-resistant. Even your staff will love the stackable features of the chairs for simple storage. Table tops are available in round for a more intimate experience or square that can easily be pushed together. To truly create a heavenly experience for your guests, umbrella hole grommets are included for straightforward umbrella installation. Let the Athena Collection bring a neoclassic atmosphere to your patio and increase your curb appeal.

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The Atlantic Collection- Poly Slats for Easy Maintenance

Bring this collection back to your coastal paradise for a unique look Appearing more modern and streamlined than its sister collection, the New England, the Atlantic Collection offers a stark contrast between the teak coloring and aluminum frame. Don’t let the teak-inspired poly slats look like maintenance mayhem; this collection is easy to clean and simple to store. You get all of the advantages of this outdoor furniture look like real wood without the nightmare of trying to take care of it. To keep your pieces looking happy as a clam on your patio all year long, the aluminum frame is powder coated in deep black to prevent rust and resist the harsh outdoor elements of seascapes. Whatever kind of furniture (bar stools, chairs, and tables), the Atlantic Collection has it all. With the range of bar stools, chairs, and tables that are low maintenance, the Atlantic Collection offers a seating solution that’s just as perfect by the sea as it is in the city.

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The New England Collection- Bring the Rustic Trend to Your Patio

A new collection is coming to port soon. The New England Collection plays on the rustic trend that’s been popping up all over patios this past year. Perfect for a seafood restaurant or cocktail hour on a terrace overlooking the bay, this trend is easy to integrate with your establishment. Poly lumber slats, inspired by the northeastern United States and reclaimed wood, used in conjunction with a powder coated aluminum frame to give off an urban edge. The poly slats of this collection make for easy cleaning and are reminiscent of coastal reclaimed wood, without the hassle of caring for them. The New England Collection is ideal for outdoor spaces with its durability and strength. With an array of bar stools, chairs, and tables, you’re sure to find what you need to bring the rustic with an edge theme to your restaurant or bar. This collection will be here soon, so stay on the lookout for this trendy set!

 

Now that you know a little bit more about the new outdoor collections, feel free to start your journey by going here.  If you have any questions at all about the collections, feel free to give us a call at 1-800-986-5352. What are outdoor furniture must-haves for your business? Which one of these collections speak to you and your restaurant’s theme? Leave a comment below and let us know!

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How to Increase Summer Traffic in Your Restaurant or Bar

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Days get longer, the sun gets stronger, and everyone is taking vacation days. After Memorial Day Weekend comes and goes, summer is here in full force. This can mean more traffic, different clientele, and new struggles for your business. But no need to stress, there is more opportunity to summer than what meets the eye.
This transition to a new season is an easy way for you as a restaurant or bar owner to include fun activities into the calendar. Summer is a great time to differentiate your business and show off your niche!
Here are some tips to start sprinkling a little summer sunshine (and beat your competitors to the punch).

1) Know Your Audience
Market to your audience smarter, not harder. It is essential to know who you are trying to draw in. Is it all out-of-towners that flock to you during this time or is it your regular crowd shuffling in? By doing a little research, you will have a better idea of interests that attracts this group. If summer also means tourist season where you are, be ready for traffic increases. Train the staff on this shift as well, explain the importance of making sure each guest has a memorable experience (in a good way). Understand what you have to offer and who you will be offering it to.

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2) Spatial Awareness
If you are the type of establishment lucky enough to have an outdoor area, it’s time to break out the patio furniture. The end of May is a great benchmark to start having outside seating available to guests, but it all depends on your climate. Not only does it allow guests to enjoy a nice breeze, it helps with overflow seating as well! Just make sure your furniture is up to par before you stick it outside in the inevitable summer storms.

3) A Dash of Summer
Got a fierce strawberry spinach salad you’ve been dying to put on the menu? What about a frozen drink that your bartender came up with by just throwing a mix together? Take advantage of what’s now in-season to put on your menu and come up with summer specials. This is a great way to show off food or drinks that are too expensive to routinely feature. Highlighting these items will present more of an opportunity to be noticed by your patrons, and therefore, ordered. Take it one step farther and get some feedback from these specials. Finding what works may lead to a new staple for your regular menu!

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4) Turn It Up Some
While you’re taking the advice of tip #2, use your outdoor area to host live music. Whether it’s a singer-songwriter, DJ, or local band, find an entertainer that fits your genre. Bringing an artist in is a great way to publicize all the extras your establishment has to offer and it might even turn into a tradition. This type of event may also bring people to your restaurant or bar that wouldn’t typically visit. You may be introducing them to their new favorite haunt!

5) Fiesta Like There’s No Manana
There are quite a few holidays that fall within the summer months; so why not celebrate them? Between Memorial Day, Fourth of July, Labor Day, or just the fact that it is summer, you’ll be able to find a celebration that you can throw a party for in your restaurant or bar. Decorate, have themed entrees or drinks, sponsor a contest- the opportunities are endless! If your budget only allows for one of these types of celebration, no worries, just make it work for your restaurant or bar! Go all out without abandoning the main focus of your establishment or bankrupting your business.

Now that you have some tips to expand your summer plans, the key takeaway is to entertain your clients. Take this chance to have old customers remember why they consistently pick your establishment and invite new ones into an exciting environment to make memories. Variety is the spice of life; the same goes for your summer business when the seasons change.
Does your restaurant or bar have any summer traditions or any advice for starting them? Let us know in the comments below, we love to hear feedback from our readers! Check us out on Pinterest for more inspiration.

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Choosing Beer and Wine for Your Restaurant’s Menu During the Fall and Holiday Seasons

Choosing Beer and Wine at Your RestaurantWalk into any local restaurant or bar during this time of year, and you’ll find at least half the customers have a craft beer or special fall-favored wine perched on the table in front of them. Most beer and wine drinkers enjoy the new flavors that pop up during the last few months of the year. This is a great time to take advantage of some of these perennial favorites.

Craft Beers for November and December

Here’s what you’ll be seeing (and drinking) in beer, lagers, and ales:

  • Pumpkin. Pumpkin flavors abound this fall! Stock Pumking form the Southern Tier Brewing Company is a must, with a true pumpkin pie taste. Samuel Adams sells their popular Fat Jack, which carries a lot of spice and malt flavors. Destihl Brewery introduces Samhain Pumpkin Porter, a dark drink with spices like cinnamon and nutmeg.
  • Fruit . . . and Vegetables! Add a little goodness with Atwater Brewery’s Blueberry Cobbler Ale, which has blueberry and vanilla flavors. Sweet Yamma Jamma Sweet Potato Ale from the Indeed Brewing Company is perfect with a meat and (sweet) potatoes meal.
  • German. Oktoberfest celebrations last from September through November and call for malty, Germanic flavors. The Sly Fox Brewing Co. has an excellent Oktoberfest Lager and the Free State Brewing Co. shares a great beer that has a mild aroma.

And don’t forget the presents that Santa may be leaving under the tree!

  • Anchor Christmas Ale is flavored differently every year, a tradition since 1975. It’s a closely guarded secret as to what 2014 will bring for this popular Ale, but you can count on it to be mellow.
  • Troegs Mad Elf, brewed out of Pennsylvania, has a just a bit of cocoa for those cold winter nights and large holiday meals.

Fall and Holiday Wine Suggestions

Let’s not forget about the wine. It’s important, especially in restaurants, to add some new wine to the list that evokes the meals and celebrations held in November and December.  Some wines to consider for fall and holiday celebrations include:

  • 2011 Saint Cosme Côtes-du-Rhône Rouge is spicy and fruity—an excellent choice for post-holiday meal time.
  • 2010 McManis Family Viognier is a white wine with a peachy taste that will go well paired with New Year’s Eve hors d’oeuvres.
  • If you’re looking for something a little different—and you’re ok with leaving the wine behind for a bit—Albee Hills is a dry cider that’s tart, refreshing, and doesn’t have carbonation.

Increased holiday crowd levels call for something different, so choose beer and wine that will keep people returning for their upcoming celebrations.

7 Ways Your Employees Steal From You

Shrinkage is not a new term or a new concern for bars and restaurants.  Employee theft can be intentional, or it can be a consequence of under-trained staff who might not realize they are sabotaging your establishment’s profits.  For bar and restaurant management, shrinkage is an ongoing challenge.  Here’s a look at the top ways your bartenders and waitstaff are stealing from you.

1. Cash register antics. Whether it’s tearing up order tickets, under-ringing, over-ringing, short-changing, voiding sales, or outright stealing cash, there are a lot of scams that happen when dishonest employees are responsible for entering orders, cashing out checks, and closing out the cash drawers.  Many of these antics are hard to prove at the end of the night (i.e., is there proof that the customer really ordered and paid $22.50 in bar sales when their ticket number says there was only $12.50 in sales?). The cash register (or next-to-register tip jar) can be an accomplice for hiding the stolen funds until the end of the night, when it’s slower and easier to pocket all the money at once.  Limiting the ability to hit the “no sale” button to open the register is a first step to take in combating this issue.  Set up an alternative “petty cash” stash for when customers ask about making change (the amount of this stash should never change, just the denominations).  Spreading the responsibilities around may help counter some of these practices, too; for example, have a dedicated cashier on shift who doesn’t also enter any orders.  It’s also imperative that at least two people count down the drawer at the end  of the shift and sign off on the final Z-report (end of shift cash register report).  Your point-of-sale (POS) system should time-stamp the Z-report (and you need to limit access to changing the time on the system with an admin code), so you are confident that staff aren’t balancing the register earlier in the shift to under-report sales and pocket the last hour of service. The cashier or manager on duty, not the bartender, should be the one who counts out credit card tips from the drawer to distribute at the end of the night.

2. Overcharging customers. The customer pays full price, but the order ticket in your system shows a happy hour price.  The bartender up-sells the customer to a top of the line brand and charges them the premium price, only to use the cheaper brand and take the difference for him/herself.  Inflating the number of drinks on a large tab to an unsuspecting group of patrons who lost count of everyone’s orders. Bartenders, especially, see which customers are easy targets to take advantage of when they’re serving up drink after drink.  Don’t let your customers be fooled by your staff, and talk with your employees often to really get to know them. Encourage an open door policy and reward staff who come to you about concerns they have regarding your establishment’s policies or their co-workers.

3. Talking your time away. Cell phones and mobile devices are revolutionary…and addicting to some of your staff.  You might have a cell phone policy in place, but do you really know what happens when you’re not there?  It’s impossible to manage your restaurant every second of every shift.  Staff who talk or text while on the clock are taking away from productivity, influencing your patrons’ opinions of the kind of staff you hire and possibly spreading germs (do you know how dirty cell phones are?). The best part, you’re paying them while they tarnish your restaurant’s good name.  The rate of employees using personal cell phones has increased across nearly every industry, but in the restaurant business, it’s critical to consider all the repercussions of employee cell phone use.  Reinforce your cell phone policies, teach and re-teach health safety practices, provide a list of daily activities that can be done when the shift isn’t so busy, and don’t be afraid to enforce a punishment on those who don’t obey.

4. Giving freebies. What better way to ensure a nice big fat tip than to offer some on-the-house drinks to your favorite customers?  Waitstaff who are tip hungry may pull out all the stops to get an extra buck, without thinking about the cost to you of those “free” drinks.  Make it clear that give-aways are not accepted, or if they are, clarify when it is appropriate and how many you permit on a shift without management approval.

5. Over pouring. Every ounce of alcohol costs you money, so when your bar staff accidentally over pour shots into drinks, they are unknowingly stealing from you.  Train your staff how to properly make each concoction you sell and invest in bar jiggers to aid your employees in measuring the accurate portion of alcohol.  There are systems available that help measure your inventory before each shift and again after each shift to determine how much alcohol was used during the shift, which will show the amount given away via freebies or over pouring.

6. Under pouring. Wait, how can that be stealing?  Well, what if your bartender purposely under pours 1/6 of the alcohol per drink, keeps track of the number of drinks he/she makes, and pockets the cash for every sixth drink?  That means under pouring now equals theft.  Other under pouring tactics include using one shot on two glasses, diluting the liquor with water, or leaving out one or more alcoholic ingredient(s) on mixed or blended drinks.

7. Drinking away your money. It’s a slow night, so your bartender pours a free round of shots for all the staff.  Or, your bus staff member is taking out the empty bottles to your dumpster and secretly grabs a few full bottles with the empties and stashes them in his/her car for later.  It happens.  Be sure you are keeping accurate inventory, so you can easily catch any culprits and prevent it from happening in the future.  On the flip side, there have been cases when staff bring in their own inventory of alcohol and skip the whole cash register process altogether, basically running their own business from behind your bar and keeping the profits.

Now that you know some of the things to look out for, what are you going to do about it?  One of the hardest steps to take as a bar/restaurant owner or manager is to identify the staff who is intentionally stealing…and then to fire him/her.  Even if they are a veteran team member or one of your most liked personalities behind the bar, if they are stealing from you, they don’t belong on your payroll.  Period.  A second chance could just be the opportunity they need to rob you blinder.

Know your staff. Know exactly what tasks they do and how you can train them to do each one efficiently. Know your policies. Know your inventories. Know your instincts.  The more you can arm yourself with knowledge, the less likely someone will be able to steal from you.

Be a Winning Bar on Super Bowl Sunday: Tips for Success

After weeks of anticipation, we finally know who will be dueling for the title of Super Bowl 47 Champ on February 3.  If you’re a sports bar, you’re looking forward to the biggest night of the year.  Here’s some tips for how you can ensure your bar is the best place in town to watch the final four quarters of the NFL season this year.

PROMOTE
Even if you’re not sure what your menu will be or how many drink specials you’ll have, yet, you need to let your own fans know that they can count on you for a Super Bowl blast they’ll really enjoy.  Start promoting it now, so as people make plans for the night, they include your hot spot as the venue of choice!  Just letting customers know you’re planning a party and that you’ll be open that night is a great start.

SUPER BOWL WORTHY TVS
Chances are, you have a TV or two in your bar already, but for the Super Bowl, you need to make sure every seat in the house has a large enough screen to catch all the action on.  If you need to rent larger screens or add additional TVs, you should contact your local electronic rental company today and get a plan for delivery or installation if needed.

DECORATE
Get in the spirit of things with some Super Bowl 47 decor.  If you’re on the East Coast, you may opt for Baltimore Ravens jerseys, pendants, or pom-poms.  If you’re on the West Coast, you will likely decorate in red and gold to show support to the San Francisco 49ers.  Somewhere in the middle?  Split your bar into sides or opt for a more neutral football-themed decor.  Anyway you do it, the Super Bowl is a special day, so you want the game watchers to walk in and feel special, too.  They probably don’t want to see your same everyday decor when it’s the big game day.

RE-ARRANGE YOUR FURNITURE
Does your bar furniture all point toward the screens?  Perhaps you need a few more bar stools or want to add some stack chairs or folding tables to make room for more guests.  Make sure your restaurant seating is adequate and ample before the toss of the coin.

CHOOSE A MENU
Offer game munchies that are easy to share while concentrating on the score. Create new specials themed around the day.  And decide what drinks you’ll be promoting during the game.  You may want to do a 49 wing special (in tribute to the 49ers) or a Raven cocktail that’s purple in color and yummy in taste.  Make sure the items are easy to understand, priced well, and somewhat simple.  You may also want to talk to your vendors about having chips, popcorn, or extra nuts on hand.

CONSIDER A HALFTIME SHOW
Sure, your TVs will be tuned to the real Halftime Show, but you could invent some entertainment of your own.  Whether it’s a live band, an interactive guest game show (maybe a play on the “Harbowl”), or football on the Wii™, offering something extra fun for your guests may be a great break from the hardcore fan shouting and also edge out your own competition in the battle of the Super Bowl bars.

THINK ABOUT POST-GAME MARKETING
Is there a fun way to collect some guest information during the game festivities, so you can re-market to them post-game?  If your bar does email marketing, you may want to target a message to fans about all the great stuff you have going on, even after the NFL season ends.  Want to try a direct mail piece, or how about going mobile?   Be sure to collect some information from your Super Bowl customers, so you can continue to let them know about your events, specials, and every day happenings.

Have you had successful Super Bowl parties in the past?  Let us know how your bar keeps your customers cheering all game long!