Layout and Design Tips for Large Space Restaurants

So you’ve secured a space for your new restaurant and are so excited for what lies ahead. The realtor hands over the keys and you place them into the lock and turn. You feel the doors give and excitedly push them open to behold your new space in all its glory. It’s beautiful, it’s magnificent, it’s… really big.

You begin to get nervous. The space didn’t look so big the first time you looked at it when it had furniture. It’s a lot of space. What if you bit off more than you can chew? You don’t want customers to walk in the door and think the place looks empty. Don’t worry. With a few changes, you can make your large space a comfy eatery filled with customers in no time.

Planning

Making sure you make the most of your space starts at the beginning. When you start designing your layout you need to ask yourself a few questions. The first question is how much space you want to allocate for the kitchen and dining areas.  The Evans Group, an award winning design firm based out of Orlando, Florida recommends saving at least 1/3 of the space for the kitchen and 2/3 for the dining area. Since you have a good amount of room to work with, if you want to play around with those numbers, go for it. A 40% kitchen and 60% dining room is still a good split but allows for extra staff space.

Now that you know how much space is needed for the kitchen consider where you want to place it. More and more restaurants with ample amounts of space are placing their kitchen in the center of the dining area for all to see. An open layout allows customers to view exactly what is going on in the kitchen, satisfying their curiosity and hygiene concerns. Doing so also helps to make your large space seem more intimate and cozy. With a significant portion of the room being used for the kitchen and the tables being placed around it the layout feels closer to something a diner might experience at home.

If an open kitchen doesn’t fit your taste that is fine too. Once you have an idea of where your kitchen is going, the next question you need to consider is how many rooms you need. To make it feel more intimate consider dividing part of your space into a private dining area. You can market to local businesses looking for a meeting space or offer a quieter dining experience to groups celebrating a special occasion. Who doesn’t like the opportunity for more profit as well as a way to break up the room?

Private dining areas also lend themselves well to customization. Because it is a separate area, the room can change to have a completely different vibe than the rest of the restaurant. This opens your restaurant up to catering to different markets you might not have been able to reach before.

Not ready to commit to building a private dining area? To test it out owners can purchase temporary dividers to create an intimate space even in a large room. Once the event is over the barriers can be removed and -voilá- the room is back to its original size.

Furniture

Now that a rough layout is starting to take shape it is time to consider your furniture. Since there is a lot of space to work with you can have fun with bulkier pieces if you like. Chairs and bar stools with arms are great at providing a way to add comfort for your guest and to take up a little more space to make the area visually appealing.
Sticking to tables and chairs is also a great way to fill your restaurant. While booths may seem bigger, they are actually space savers in the way they allow more people to fit around a table. Table and chair sets also offer a flexibility that booths don’t. If you need to move things around to accommodate larger groups you’ll have no problems.

When considering what table tops to purchase, take a look at round tables if you are looking to use up more area. Not only do they take up a large amount of space but are more conducive for conversation. Additionally, they are less formal and more homey-style to give your large room additional comfort.

Something to keep in mind when selecting furniture is how much square feet you want to allot per customer. According to the North American Association of Food Equipment Manufacturers (NAFEM), the chart below shows the average allotted square feet per customer by service type.

Type of OperationSpace Allowance Per Seat (SQ. FT.)
School Lunchroom/Cafeteria9-12
Banquet Room10-11
Table Service11-14
College or Business and Industry Cafeteria12-15
Table Service at a Hotel, Club, or Restaurant15-18
Commercial Cafeteria16-18
Counter Service Restaurant 18-20

Between tables and chairs, you’ll need a passage area of 18”. However, you might want to consider wider aisles of at least 36” to accommodate wheelchairs in accordance with the Americans with Disabilities Act (ADA). Handicap accessible restaurant furniture needs to make up at least 5% of your furniture, according to their regulations.

When planning your furniture layout also consider your restaurant’s needs. Fine dining restaurants need enough room for meal carts; while family-style restaurants may use bussing carts to clear tables. Both need enough space to easily move around the dining room.

Entryway

With so much space to experiment with, owners can use furniture to create a statement area in their entryway. Good flow is crucial to any entryway but feel free to explore your options with larger furniture, as long as you aren’t blocking doors. Nice padded chairs and couches could be a great option for buildings with room to spare. Creating a comfortable waiting area also helps in terms of customer’s overall experience; you want them happy when they arrive at their table. Uncomfortable chairs are not too conducive to happy customers.

Another way to utilize some of that space is by using an interesting hostess or POS (Point of sale) station. Other than helping your staff to stay organized, a unique piece at the front of your restaurant can really set the tone for what your customers can expect based upon your décor. A reclaimed POS station at a gastropub says one thing like we have great burgers to go with our beers, while a sleek modern hostess stand at a breakfast spot says more along the lines of our specialty bacon is to die for.

Décor

If the walls are bare, with sparse décor they will be expecting a different experience than they would in a room with décor that flows and furniture that makes the room complete. With a big open space, the view can be monotonous if you aren’t careful. A great way to add some interest is by adding strong textures.

Expansive walls make great blank canvases. A mural is one way to create visual intrigue for customers as well as a way to share a little bit more about your business and your vision. The options for subjects are endless. If you can find a local artist you can work together to create a masterpiece that says exactly what you want it to.

If a mural seems to be a little too in your face for the atmosphere you want, think about adding interesting floor patterns. It isn’t as dramatic as a mural but has a similar effect in breaking up the monotony of a big dining room. Many different types of materials can be used in flooring. Whether you want a herringbone pattern in your wood floor, or interesting color and texture in your concrete floor, adding some interest to your flooring can be a unique way to break up the room.

Lighting

When thinking about how to decorate your building it can be easy to just slap some lights on the walls and call it a day. Lights obviously have a function but are also an area where function and design can go hand in hand. By taking your lights and hanging them from the ceilings it makes the ceilings appear closer and not as tall, making the room feel smaller and more intimate. As a bonus, interesting lighting fixtures can be a great conversation starter and help to make your restaurant stand out from others that might be looking to serve the same demographic.

Conclusion

If you have a restaurant in a large space and are having problems with flow and visual balance, take a look at your layout and design. You might not have the right furniture or decor for your area, causing your dining area to look empty and uncomfortable; potentially costing you customers. Through planning, layout, and some creative experimentation, a large space can be adjusted to play to its strengths and give customers the comfortable experience they are looking for while having plenty of workflow.

Restaurant Furniture Trends by State

Restaurant trends run far and wide all over the United States. Some businesses are focused on speed and efficiency while others are more concerned with a customer’s experience. Needless to say, in some shape or form, these businesses need a type of furniture that represents their company and their brand.

Here at East Coast Chair & Barstool, we help restaurants, bars, and the hospitality industry find their perfect furniture that embodies their business and atmosphere. With such a diverse customer base, we wanted to show what has been our most popular furniture items by state in the past year.

1) GLADIATOR Ladder Back Chair and Bar Stool

A durable and simple shape to complement many types of interiors.

2) GLADIATOR Full Ladder Back Chair and Bar Stool

The full ladder back offers even more shape to the contours of your guests.

3) GLADIATOR Full Vertical Back Wooden Chair

An elegant wooden chair with slimming vertical back design.

4) Henry Chair and Bar Stool

A marriage of wood and metal that make for a distinguished look.

5) GLADIATOR Window Pane Chair and Bar Stool

The same sturdy frame of the GLADIATOR Collection with the stylish window pane back.

6) Cayman Side Chair

A distinguished outdoor chair to instantly ramp up curb appeal.

7) Shipyard Backless Bar Stool

Brushed aluminum gives this bar stool a streamlined appearance for your outdoor patio.

8) Simon Bar Stool

Bring a clean-cut, modern look to your restaurant with this bar stool.

9) GLADIATOR 825 Bucket Bar Stool

Our newest bucket seat offers ergonomic seat and back support with premium molded foam.

10) Gulf Coast Outdoor Chair

We combined poly lumber slats with an aluminum frame that’s easy to maintain on your deck.

11) Viktor Chair

Convey a contemporary feel to your brewery or coffee shop with this industrial style.

You will notice there aren’t many avant-garde furniture styles represented here. While many customers still order them, most focus on classic silhouettes that will blend into any atmosphere with ease.

The GLADIATOR Collection takes up quite a bit of space on this map. We can attribute this to the style’s customization opportunities with various seats and finishes. The GLADIATOR Collection looks great in any kind of restaurant because of their traditional structure.

What’s your state’s most popular item from us? Does your restaurant have similar characteristics to it? Let us know in the comments below.

Why We Love the Rustic Industrial Trend (And You Should, Too!)

Rustic TrendWant a look for your restaurant’s interior that has an organic, elegant style with an effortless je ne sais quoi? A timeless style that’s easy to pair with other décor items? Then the rustic industrial trend is the right theme for you.

Seen in home design, wedding themes, and splashed across Pinterest, the rustic industrial trend is still going strong in late 2016. But what inspired the Mason jar fervor?

As a culture, we are obsessed with authenticity. We crave a sense of legitimacy and timelessness. We love seeing genuine, honest to goodness labor turned into beauty. Showcasing cracks, daily wear and tear, and distressed accents embody this trend.

So what does this mean for your restaurant and the industry?

Within the last 10 years, restaurant-goers have seen a rise in sustainability and local allocation of food in the businesses that they frequent, playing upon authenticity and individualism to set themselves apart from the competition. Customers are more likely to trust these singular operations that are original in the way they do things. This trust is key to differentiate your restaurant. If you can get customers to believe in your mission and purpose, it will set you apart from your competition.
The desire for authenticity has birthed the rustic industrial trend. The interior originality of the restaurant is just as important as the food selection to consumers.

One characteristic that ties restaurant interiors into this look is showing evidence of craftsmanship. The raw aesthetic of these restaurants remind us of the physical labor that went into creating them with their visible markings. Some common features of rustic industrial interiors include natural materials, high ceilings, and unfinished wood for accents. It’s these nitty-gritty details that can transform your space into the charming eatery of your dreams.

We’ve made a list of our awesome customers that rock the rustic industrial trend.

11th and Bay

11th and Bay (Columbus, GA)

Built in an old cotton warehouse, 11th and Bay fits right into the rustic industrial theme. This restaurant pulls rustic inspiration with the exposed white brick, distressed rafters, pendant lights, reclaimed wood seats, and sliding barn door. The cool metal of the bar stools and chairs add an engineered look to this otherwise very warm-toned atmosphere. This balance looks great together and prevents the room from looking too antiquated. The interior of 11th and Bay reflects the business’ passion for southern hospitality and quality ingredients.

The Feed + Co.

The FEED Co. Table and Tavern (Chattanooga, TN)

A feed warehouse in the early 1900’s, the Chattanooga Craftworks building is now home to The FEED Co. Table and Tavern. The rustic industrial style was a no-brainer in a building with this kind of history. This restaurant is split into a table area and a tavern area based on where the warehouse was sectioned off. Exposed brick, factory swing doors, and wood floors use the building’s origin and make it work with the theme. To tie the individual rooms in together, the reclaimed tables and seats add a unifying element.  Harmonizing with the manufacturing atmosphere of the building, chairs, bar stools, and fixtures add a metallic contrast and create the balance between rustic and modern.

Hell n' Blazes

Hell’n Blazes Brewing Company (Melbourne, FL)

The building that now houses Hell’n Blazes Brewing Company has come a long way since its hardware store roots. The brewery still proudly displays its history with the adorned ceiling, hardwood floors, stone accents around the bar area, and other rustic décor. Visible duct work and drop lighting also add metallic tones, matching the chairs and bar stools. Hell’n Blazes holds onto the original feel of the building while introducing industrial design elements, an ideal setting for their combination of craft beer and historic structure.

Grain Craft Bar + Kitchen

Grain Craft Bar + Kitchen (Newark, DE)

Grain Craft Bar + Kitchen uses the rustic industrial theme to set the atmosphere and complement its combination of craft beer and live music. A casual setting for Newark restaurant-goers, this restaurant and bar is decorated with a unique machinery collection assembled on the wall, chalkboard details, and use of deep wood tones, contrasting with the exposed lightbulb fixtures. This type of lighting casts a soft glow on customers, reflecting off the metal chairs and bar stools. Grain Craft Bar + Kitchen brings together the rustic and industrial styles with the help of décor and furniture.

Distinguishing Rustic Features

The rustic industrial trend is a combination of varying materials and textures. If you are building or designing your restaurant with this trend in mind, here are some materials to consider using. To meet in the middle of rustic and industrial, you need pieces from both ends of the spectrum. Remember to soften hard metal elements with wood tones and vice versa, the blending of supplies makes this trend truly unique.

  • Exposed beams, brick, and stone
  • Unfinished, raw wood
  • Galvanized metal
  • Unrefined edges on furniture
  • Limited color palette of neutral, warm, and subtle tones
  • Concrete or wood floors
  • High ceilings (reminiscent of a barn or warehouse setting)
  • Open floor plan
  • Visible, bare light fixtures
  • Items repurposed to serve a function such as a pallet furniture, barrel sink

Ready to try the rustic industrial look in your restaurant or bar? Here are some of our must-have items to get your upgrade started.

Reclaimed Reclaimed Wood

Each reclaimed table top is made of solid oak wood salvaged from Pennsylvania or Ohio barns by our Amish craftsmen and come with a story of their own. Unique knots and grain patterns are combined to create an individual look every time with these tops. Repurposing items to use them as something else is what the rustic industrial trend is all about.

Urban Distressed

Urban Distressed Wood

The urban distressed table tops are a great option if you want the reclaimed wood look, but at a lower price point. These tops are handed sanded and distressed to add the rustic charm that’s perfect for your restaurant. Available in a provincial and dark walnut finishes to accommodate whatever color wood tone you would like.

Simon

The Simon

Our Simon bar stool and chair is the ideal complement to the wood of the tables. The Simon contemporary silhouette makes it the perfect match with its clean, smooth lines. To mimic the other wood tones, there is an option available to add a vinyl, urban distressed, or reclaimed wood seat. Or leave it metal for a completely modern feel.

Viktor

The Viktor

Complement your rustic restaurant or bar with the industrial Viktor bar stool or chair. The supportive, laid back structure of the Viktor adds a comfortable alternative to a wooden chair. Choose from rust, brushed transparent, or matte black to pair with your tables. This stylish choice will be a favorite with your tables and warm tones.

Gladiator 101

The GLADIATOR Collection

One of our most popular collections, the GLADIATOR line is sure to please in your rustic restaurant or bar. Contrast against your warm tones with the 101 GLADIATOR style in a clear coat finish. This type of finish accentuates the crafted weld markings. Be sure to add a reclaimed seat to your chairs and bar stools for the perfect mix of rustic and industrial.

Let us know in the comments below if your restaurant uses a rustic design or if you’re ready to take the leap and give this trend a try.

Don’t forget to like us on Facebook, we love sharing our customer showcases!

End of Summer Sale

End of Summer Sale

The outdoor furniture on your patio area is the first glimpse of your restaurant a customer gets when casually passing by. The atmosphere that you’ve worked so hard to create in your restaurant or bar should also translate to that glimpse. It could be the deciding factor of whether a customer decides to give your establishment a try.

So if your patio leaves something to be desired, check out our End of Summer sale! We’ve put your favorite outdoor furniture items on sale at our biggest discounts yet!

If you’re looking to furnish your restaurant or bar’s outdoor area, now is the time to buy. The beginning of fall is the perfect season to upgrade the outdoor space you already have and be ready for the new year.

Enjoy products from our Atlantic, New England (pictured below), Sydney, Cayman, Shipyard, and many more collections at prices you won’t see anywhere else in the industry.

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Whether you’re improving your patio layout or buying outdoor furniture for the first time, you can’t beat these high quality pieces at clearance rates. Choose from a wide selection of table tops, bar stools, and chairs.

All sale items are only available for a limited time while in-stock.  They won’t last long, so act now to make your restaurant dreams a reality with this summer sale.

Meet the New Outdoor Collections of Summer 2016

Whether you’re looking to furnish an entire resort or a just need to fill a patio, we’ve added a quite a few new products to our outdoor furniture lines. Our goal is to educate you as a customer as much as possible so you can make the best informed decision. You’re also getting an exclusive sneak peek of a brand new collection that’s coming soon to our sites, so you will be ahead of the game with new trends. As establishments grow and want to offer more space and different atmospheres, outdoor areas are becoming increasingly popular. As a business owner, it’s important to know the options available to you and get inspired.

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Isotop Laminated Table Tops- A Versatile Option That Lasts All Year Long

In the commercial industry, it’s important that you can trust your table tops to endure heavy wear and tear. Introducing the Isotop Collection that’s perfect for a traffic-laden restaurant or bar. Our Isotop table tops combine aesthetics and science to create a durable, strong piece that is a great asset for your restaurant or bar. These tops are precision molded from a blend of resin, wax, and wood pulp to create a high density laminate. Depending on how you want your edges to look, the Isotops come in the Plus style, a 1 ¼” edge, and Sliq Compact style, a ½” edge. These tops are made to be strong with burn and scratch resistant surfaces. With the option of indoor or outdoor and a wide variety of colors, the Isotop table tops can be customized for your need as a restaurant.

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The Athena Collection- Classic Silhouettes with Modern Accents

Float on up to Mount Olympus with the Athena Collection this summer. A textured black powder coat offers a durable yet modern look, making the Athena great for a casual sidewalk café or a dining patio. To give this collection an ethereal, airy feel, slot detailing is used for a lightweight appearance. But these chairs are as sturdy as the goddess herself, each Athena chair, bar stool, and table is heavy gauge aluminum and rust-resistant. Even your staff will love the stackable features of the chairs for simple storage. Table tops are available in round for a more intimate experience or square that can easily be pushed together. To truly create a heavenly experience for your guests, umbrella hole grommets are included for straightforward umbrella installation. Let the Athena Collection bring a neoclassic atmosphere to your patio and increase your curb appeal.

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The Atlantic Collection- Poly Slats for Easy Maintenance

Bring this collection back to your coastal paradise for a unique look Appearing more modern and streamlined than its sister collection, the New England, the Atlantic Collection offers a stark contrast between the teak coloring and aluminum frame. Don’t let the teak-inspired poly slats look like maintenance mayhem; this collection is easy to clean and simple to store. You get all of the advantages of this outdoor furniture look like real wood without the nightmare of trying to take care of it. To keep your pieces looking happy as a clam on your patio all year long, the aluminum frame is powder coated in deep black to prevent rust and resist the harsh outdoor elements of seascapes. Whatever kind of furniture (bar stools, chairs, and tables), the Atlantic Collection has it all. With the range of bar stools, chairs, and tables that are low maintenance, the Atlantic Collection offers a seating solution that’s just as perfect by the sea as it is in the city.

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The New England Collection- Bring the Rustic Trend to Your Patio

A new collection is coming to port soon. The New England Collection plays on the rustic trend that’s been popping up all over patios this past year. Perfect for a seafood restaurant or cocktail hour on a terrace overlooking the bay, this trend is easy to integrate with your establishment. Poly lumber slats, inspired by the northeastern United States and reclaimed wood, used in conjunction with a powder coated aluminum frame to give off an urban edge. The poly slats of this collection make for easy cleaning and are reminiscent of coastal reclaimed wood, without the hassle of caring for them. The New England Collection is ideal for outdoor spaces with its durability and strength. With an array of bar stools, chairs, and tables, you’re sure to find what you need to bring the rustic with an edge theme to your restaurant or bar. This collection will be here soon, so stay on the lookout for this trendy set!

 

Now that you know a little bit more about the new outdoor collections, feel free to start your journey by going here.  If you have any questions at all about the collections, feel free to give us a call at 1-800-986-5352. What are outdoor furniture must-haves for your business? Which one of these collections speak to you and your restaurant’s theme? Leave a comment below and let us know!

8 Restaurant Trends for 2012

A few days ago, we watched the ball drop.  Toasts were shared.  Resolutions were set into place.  And 2012 is now officially upon us.  Is your restaurant ready for what the new year will bring?  I’ve put together a list of restaurant trends for 2012 that I hope will get you thinking and help you reach all your new year hopes and dreams.

1. When it comes to design, less is more. We are just a bunch of minimalists.  Don’t let the few pat racks in the world that they make TV shows about influence the way you design your restaurant.  If you have shelves of dusty knick-knacks, it’s time to reinvent your image.  Anything you put into your restaurant design needs to celebrate your theme and brand; if it doesn’t, it should go.  Be picky when you choose your color scheme, artwork, lighting, and overall look of your restaurant.  If you are sports bar, then sports memorabilia is OK.  But if you are a modern, American family dining establishment, retro Hummels on a shelf probably aren’t doing anything for you.  Today’s consumers want to see shiny, germ-free, clean, and clutter-free surfaces.  The good news is that it doesn’t take a lot of money or a complete overhaul to accomplish this design task.  Not sure what to do with empty shelves?  Why not turn them into functional space by storing wine bottles, dessert glasses, or pretty pieces of fruit or veggies?
–>We also recommend some contemporary tables, chairs, or barstools!  In keeping with the less is more idea, how about an aluminum table and base set, our simple cross back metal restaurant chair, and/or the new Z stainless steel bar stool.

2. Nutrition is important. While not everyone who goes out to eat cares about the number of calories they are over-indulging in, the fact remains – some people do care.  And that number is growing.  Balance your menu with the “I’ve been good all week, so I deserve to stuff my face” items with the “I want to keep my jeans buttoned on the ride home” items.  Make it easy for smart eaters to find your healthy menu items, and be sure to make all the label-readers happy by listing out nutrition/caloric information by those menu items.  It’s good practice to be transparent, and your health-conscience consumers will feel at ease knowing exactly what they are putting in their mouths.  A growing trend is also creating more healthy side options for children.  Don’t just give them chips or fries; offer their choice of a salad, vegetable, or fruit.  Don’t forget to list the kind of milk you serve (is it skim or whole?), and be sure to choose juices with low sugar content.  If your kids’ menu is filled with fried finger foods, consider adding some healthier options or creating smaller portions of your regular, adult menu items, like many restaurants do for senior citizens. As long as you don’t expect the children dining at your restaurant to eat liver and onions, you should be able to make both child and parent happy by finding that intersection of nutritious and delicious.

3. Minimize your desserts.  Think about the dessert shooters at Applebee’s or the collection of mini desserts at PF Chang’s.  Everyone loves a burst of sweetness at the end of the meal, but if you’ve already served them an appetizer, salad, and main course, they are probably close to skipping dessert.  If you can offer them a small but satisfying treat, you are more likely to make that up-sale, and they are less likely to feel guilty about ordering dessert.  It might not be so much about nutrition for your “I’m so full, I don’t know if I can walk to the car” guests, but creating a few mini-sized desserts on your menu will pay off for you in the long run.

4. Buy local. When possible, buy local produce, fresh ingredients, and otherwise support local business by using local vendors for your purchases.  Then, don’t forget to tell your customers that the tomato on their sandwich was grown at Farmer Bob’s down the street, that the buffalo-turned-bison-burger was raised on the outskirts of town, and that you support the local fishing industry.  Consumers love to feel good about frequenting a business that cares about the same things (and people) that they do.  So if you are supporting other local commerce, they feel as if everyone is doing their part to boost the local economy and help their neighbors out.  You many consider adding a local or regional section to your menu, as well, and feature foods that are staples in your neck of the woods.  For example, where I come from, it’s not uncommon to see ox roast, pepperoni balls, Lake Erie perch, or Pittsburgh-style slaw sandwiches on a restaurant’s menu.

5. But when it comes to menu, don’t be afraid to go global. While consumers, who are still shell-shocked from the recession, are not going to want to take a lot of risks in 2012, offering some exotic-but-not-too-exotic menu choices to show off your global culinary expertise will help you compete with your fellow restauranteurs.  But don’t go too daring.  Just add a little Asian or Indian influence in your cooking, or try some borderline unique ingredients, such as coconut, pistachio, or mango.

6. Cook, don’t just heat. Chain restaurants, especially, are notorious for ‘heating’, ‘unfreezing’, and ‘scooping’ their pre-packaged meals (sent from a faraway headquarters) onto their guests’ plates.  Adding just a few homemade items, made-to-order menu choices, or house favorites can go a long way with meeting consumer expectations.  As cooks and foodies alike get more savvy, bringing more of the prep and cooking in-house will prove to be a wise choice this coming year and into the future. Empowering your kitchen staff and training them to make some of your signature dishes can prove to be a successful HR strategy, too.

7. Promote sustainability. Have you gone green?  Do you use recycled paper for your menus?  Can you grow your own herbs for cooking at your establishment?  Are your light bulbs and appliances all energy-saving products?   This is a trend that we will continue to see grow in 2012, so being able to not only market your restaurant as such but to reap the economic advantages of being sustainable will be beneficial for your own business’s growth and prospering.
–>Looking for some furniture that shows off your sustainable values?  I recommend our poly lumber tables, made 100% of recycled materials, which are good for indoor or outdoor use!

8. Listen to your customers more/better. In the age of social media, customer reviews, online surveys, and let’s face it – a lot of chatter about where people go, how they spend their money, and what they expect, it’s crucial that every business owner or marketer listen and respond in the form of improvement and action.  You may even want to jump on the bandwagon of giving discounts to customers who complete surveys, start your own restaurant Facebook page, offer a social deal of the day, or start tweeting your restaurant news and events.  Whether you want to join the online conversation or not, you should at least listen in when people are talking about you.  Be prepared; you may hear some complaints.  Don’t let that discourage you, anger you, or turn you away from those conversations.  Instead, use your customers’ advice to create a better product, atmosphere, and well-liked restaurant.  More than ever, it’s easy to collect customer feedback, so take advantage of those channels and listen closely!  Savvy marketers, like mega pizza makers at Domino’s, can take hard-heard truths and turn them around into positive marketing…and better pizza!

Facing 2012 head on by making a few adjustments to keep up with these restaurant trends is a great new year’s resolution for any restaurant, whether you are a casual family diner, formal fine dining restaurant, or small cafe.

Your friends at East Coast Chair & Barstool wish you a very happy new year!

Welcome to East Coast Chair & Barstool!

Who is East Coast Chair & Barstool? We are a dynamic group of people with our own hobbies and interests, but when we’re not hunting, fly fishing, scrapbooking, running our kids to and from after-school activities, playing Bunco, walking our doggies, or hanging out with friends and family, we are working together in our office/warehouse. Here, we help bars, restaurants, resorts, hotels, conference/banquet centers, social clubs, and churches find the tables, chairs, and barstools to fill their businesses – and fit their brands. To us, furniture is exciting. Along with a lot of other things.

East Coast Chair & Barstool, an authorized dealer of many manufacturers, started in the basement of our owners’ home in 2002. We’ve grown a lot since then. Today, we have multi-million dollars in annual sales, have accounts that range from small corner bars to huge theme park resorts, and employ a team of talented and passionate staff. In addition to being an authorized dealer of many national, made-in-the-USA vendors, we also import from manufacturers in China, with whom we directly collaborate with on design and quality standards, making sure we can pass along the best products at low prices.

Our products are available on our three Web sites: www.TablesChairsBarstools.com, www.RestaurantFurniture4Sale.com, and www.OutdoorRestaurantFurniture4Sale.com.

As I type, there is snow falling outside our Grove City, Pennsylvania, headquarters, but we deliver to all 48 continental states. So if you are opening a restaurant in Pittsburgh, ordering chairs for your temple in Boise, or remodeling a spa and resort in Phoenix, we can help you find the indoor and/or outdoor commercial furniture your business needs! With an array of products in various sizes, shapes, colors, and styles, we are confident we can help you find what you’re looking for.

We know purchasing furniture for your business isn’t always easy. There are a lot of questions. What is the benefit to offering church chairs instead of pew seating? Should I choose a swivel barstool or a stationary one? Would tables and chairs fit better in my restaurant than booth seating? How many banquet chairs will fit comfortably around this size of table? What base goes best with my commercial cafe table umbrellas? We know tables, chairs, and barstools. That’s why we are starting this blog! Because you know what you do best – whether it’s preparing the tastiest, juiciest, and most delicious filet mignon in your restaurant, bringing together a community of ministry in your church or temple, or accommodating your guests in your resort/hotel – we can help make your commercial furniture purchases a little easier. (We know how busy you are!)

Plus, you might hear some humorous, cute, heartwarming, or just plain quirky anecdotes about the people behind the tables, chairs, and barstools! While most of the blogging will be written by Emily, the web coordinator (that’s me!), the content will be borrowed from the collective knowledge, experience, and imaginations of our entire team of East Coasters. I hope this compilation of articles will be interesting, resourceful, helpful, and even a little fun – for both of us!

I invite you to follow me on this journey into all things chair and barstool. Learn with me. Learn from me. And learn to love reading me (so I hope)!

If you ever want to read an article about a certain topic, please just ask! I’ll see what I can do for you. Because any of my friends will tell you, I aim to please!

Until the next entry, welcome and happy furniture pondering.