How Your Outdoor Patio Can Boost Your Restaurant’s Profits

 

restaurant patio

Imagine soft laughter, the clinking of glasses. Touches of sunlight illuminate plates of fresh food. A light summer breeze weaves between tables, but not just any tables, these are your tables on your restaurant’s outdoor patio. And these tables are full of happy customers enjoying the great outdoors all the while paying for drinks and food.

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Offering al fresco dining is so much more than just expanding your seating capacity or increasing your curb appeal.

So how can building an outdoor patio boost your profits? Because it gives your customers more space for special events, shows off your restaurant from a distance, and gives them a comfortable spot to stay longer and keep the good times going.

Here are just a few of the benefits that your restaurant can take advantage of by integrating an outdoor patio into your business plan.rooftop dining

 

 

Patios add more space. By having a patio space, you not only have room for more activities, but also an opportunity to offer a breath of fresh air to your restaurant.

This is all depending on the environment around you. The empty lot next to your restaurant could be your future bustling patio.  But acquiring space is not always the answer, sometimes you can make better use of the spot you already have. If you’re short on space but have some room in front of your restaurant, adding sidewalk seating can be an option and create a café vibe.

If you have a flat rooftop that you have access to, you’re in luck! Rooftop bars are very trendy and give a secluded feel to what are often crowded city bars.

Having a patio can give you room for exciting events like live music, games, or a fire pit for chilly evening dining. More involvement at your restaurant can lead to more people having a reason to stop, staying longer, eating and drinking more, and therefore, increasing your profits. All of which can happen right in the outdoor space you may already own.

restaurant patio customerPatios are free advertising to foot traffic. Making a successful outdoor patio space could be your best advertising asset. Depending on the way that your restaurant is set up, it may be the very first thing a customer sees.

If your location is by a landmark, attraction, or even just a beautiful landscape, having an outdoor dining area should be a given for your restaurant.

The sight of current customers having a great time and the scent of fresh food can bring potential customers from the street that would have maybe not chosen your restaurant. It’s like a free sneak peek of what customers can expect when they come to your restaurant, and can be used to your advantage.

While customers are having a wonderful night out with friends and family, make sure you have your social media hashtags and Snapchat usernames in plain sight. If guests take a picture and post it, they will know exactly what location to tag. With that in mind, it doesn’t hurt to create a Snapchat filter exclusively for your business either.

Creating a patio that is visually-stimulating can attract and keep potential and current customers coming back for more. More traffic means more sales for you!

Patios relax customers, leading them to spend more. If you already have a happy hour, make it a patio-exclusive. Patios are a great way to give happy hour guests an exclusive area for drinks and appetizers, making it feel less stuffy than trying to crowd them in with those enjoying a meal. Having a patio-only happy hour can make guests feel relaxed and can lead them to staying longer, which often means the drinks continue to flow.

customers on patio

By allocating happy hour to your patio space, you are giving guests a place to gather together and increase your sales simultaneously. With profit margins on bar drinks being anywhere from 60-85%, depending on the beverage, you can still make a pretty penny on patrons that are ready to blow off steam after work.

Just make sure you have a bar that is fully-staffed and ready to roll in your outdoor area to reduce staff having to run back and forth.

Once your patio is up and running, keep these tips at the top of your mind to ensure continued success.

  • Maintain your patio. Keep your furniture clean and floor space free of garbage. If something spills, clean it up. Don’t use your extra outdoor space as a graveyard for uneven tables and less than supportive chairs. The patio can be a goldmine for increasing your profits, so make it look like that.
  • Keep up with outdoor trends. According to the National Restaurant Association, you should be updating your patio every five to seven years to keep it looking modern, similar to your dining room. Your outdoor patio is an extension of your restaurant; don’t let the average passersby think otherwise.
  • Staff appropriately. You don’t want your indoor crowd to suffer at the hands of your outdoor patio, especially at peak dining times.

Depending on what stage your patio is in (fully-functioning, needs improvement, or non-existent), will give you a ballpark of how much you need to pour in to make it a successful space. Having a patio space will not break your business, but it certainly could help make it.

Let our customer care representatives guide you on your journey to furnishing the perfect outdoor patio at 1-800-986-5352.

 

 

 

 

Increase Your Curb Appeal with the Lake Shore Collection

Lake Shore Collection Outdoor Patio FurnitureWhat does your restaurant’s outdoor area look like? Is it four or five tables thrown together with a hodge-podge of chairs? More stressful than serene?

With some restaurants, you can tell that their outdoor dining space is not a priority. Maybe customers just prefer to eat inside with the air conditioning on hot days? Or maybe they’re losing business because the curb appeal isn’t there. Depending on your location, your patio could be the first thing a customer sees when they pass your establishment, so it’s crucial to make a good first impression.

A simple to way to upgrade your patio without a shred of mulch or concrete, the Lake Shore Collection brings sophistication to your outdoor area, no matter the size! This collection is functional, on trend, and durable; it truly has it all. Combining a clean-cut silhouette with classic Adirondack design elements, the Lake Shore Collection is sure to be a favorite among guests. The bar stools and chairs of this collection feature a waterfall seat, encouraging them to sit back and relax. The Lake Shore Collection also features tables, benches, and Adirondack chairs to give your patio a synchronized look.

Lake Shore Side Chair Features

The Lake Shore Collection comes in any combination of our poly color palette to match whatever design you’re going for on your restaurant’s patio. The choices are truly endless with 21 traditional and three wood grain poly options. Whether you want a two-toned set to make a statement with your outdoor furniture or a monochromatic look, the Lake Shore is full of possibilities.

Regardless of your area, the Lake Shore is built to last in your environment with its durable poly lumber construction. This can save time for you and your staff. There’s no extra staining or waterproofing because poly does not splinter, crack, or peel like real wood. If you’re on the coast or in an area where storms are prevalent, outdoor furniture can be difficult to maintain, and in some cases, keep track of. The Lake Shore will not blow away in high winds and is resistant to salt spray, making it perfect for boardwalk restaurants or hotels.

Whether you’re looking to breathe new life into your restaurant’s patio or you’re furnishing it from the start, the Lake Shore Collection can completely change the vibe of your outdoor space and improve your curb appeal. For more information on how to transform your backyard space with the Lake Shore Collection, find it here or call our customer care representatives at 1-800-986-5352.

Turn up your inspiration with our Lake Shore Collection design board below! Follow us on Pinterest for more resources like this one.

Lake Shore Collection Design Board

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The Latest and Greatest Outdoor Collections for 2017

Looking to spruce up your restaurant’s patio this upcoming summer season? Check out our brand new outdoor collections! From tables, chairs, bar stools, and bases, we’re stocking your patio with pieces to spice up your outdoor area.

New Poly Lumber Hues- Real Wood Look Without the Cost

In addition to the 20 colors we already offer, we’re adding four new poly lumber options to our lineup. We now have Powder Blue as part of our traditional poly lumber colors with a smooth texture. Driftwood Gray, Birchwood, and Antique Mahogany make their mark as our first wood grain poly options. Both selections carry color throughout their slats, making noticeable nicks a thing of the past. All of our poly lumber is very simple to clean and maintain with soap and water. These new colors can be used in our Caribbean, Adirondack, Great Lakes, Shipyard, Outer Banks, and Outdoor Communal Table collections.

Caribbean Collection- A Pop of Poly Lumber for Your Patio

Caribbean Black FrameCaribbean Silver FrameOur most colorful outdoor collection yet! The Caribbean Collection is bringing color and style to your restaurant’s patio. Select a black or silver lightweight frame to complement your choice of poly lumber slats. From beachy colors like Aruba Blue (pictured) and Bright Orange to a more neutral palette with Weather Wood or Birchwood, there are 21 smooth and 3 textured poly options.

With so many chairs, tables, and bar stools to choose from, the combinations are endless as to what you could come up with. As with all of our poly lumber products, this collection is warrantied for outdoor use, won’t fade, and are simple to clean.Our Caribbean collection is just what you need to brighten up your restaurant’s outdoor area.

Palermo Base- Just the Support You Need

Palermo BaseNo matter what table top you plan on using, the Palermo base can support it! This base can be used indoors or outdoors. We’ve thought ahead to the risky environment that outdoor furniture endures. To prevent rust and corrosion in the harsh exterior elements, the Palermo is constructed with a steel plate wrapped in aluminum with an aluminum column. These durable outdoor materials give your outdoor tables the sturdy foundation and protection they need. Whatever size your table, the Palermo comes in both single and double sizes. Offered in a silver finish or a black powder coat, the Palermo is easy to match your outdoor furniture. Pair an umbrella with this base and create a shady spot for your patio guests.

Outdoor Communal Table with Four Legs- A Different Way to Dine

Outdoor Communal Table

If you’re trying to create a community atmosphere on outdoor patio area, the Outdoor Communal Table with Four Legs is perfect for your restaurant. When it comes to its silhouette, this table stands out among the crowd. Instead of a top and base combination, the Outdoor Communal Table stands tall on four legs, reducing the chance it will move because of the weather. The Outdoor Communal Table can have a black powder coated frame, depending on what other furniture you’re trying to match. Make coordinating your furniture a cinch; our poly color selection is the same throughout all our products.

For more information, check out our site, call our sales department (1-800-986-5352), or check out last year’s collections for even more inspiration.

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Meet the New Outdoor Collections of Summer 2016

Whether you’re looking to furnish an entire resort or a just need to fill a patio, we’ve added a quite a few new products to our outdoor furniture lines. Our goal is to educate you as a customer as much as possible so you can make the best informed decision. You’re also getting an exclusive sneak peek of a brand new collection that’s coming soon to our sites, so you will be ahead of the game with new trends. As establishments grow and want to offer more space and different atmospheres, outdoor areas are becoming increasingly popular. As a business owner, it’s important to know the options available to you and get inspired.

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Isotop Laminated Table Tops- A Versatile Option That Lasts All Year Long

In the commercial industry, it’s important that you can trust your table tops to endure heavy wear and tear. Introducing the Isotop Collection that’s perfect for a traffic-laden restaurant or bar. Our Isotop table tops combine aesthetics and science to create a durable, strong piece that is a great asset for your restaurant or bar. These tops are precision molded from a blend of resin, wax, and wood pulp to create a high density laminate. Depending on how you want your edges to look, the Isotops come in the Plus style, a 1 ¼” edge, and Sliq Compact style, a ½” edge. These tops are made to be strong with burn and scratch resistant surfaces. With the option of indoor or outdoor and a wide variety of colors, the Isotop table tops can be customized for your need as a restaurant.

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The Athena Collection- Classic Silhouettes with Modern Accents

Float on up to Mount Olympus with the Athena Collection this summer. A textured black powder coat offers a durable yet modern look, making the Athena great for a casual sidewalk café or a dining patio. To give this collection an ethereal, airy feel, slot detailing is used for a lightweight appearance. But these chairs are as sturdy as the goddess herself, each Athena chair, bar stool, and table is heavy gauge aluminum and rust-resistant. Even your staff will love the stackable features of the chairs for simple storage. Table tops are available in round for a more intimate experience or square that can easily be pushed together. To truly create a heavenly experience for your guests, umbrella hole grommets are included for straightforward umbrella installation. Let the Athena Collection bring a neoclassic atmosphere to your patio and increase your curb appeal.

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The Atlantic Collection- Poly Slats for Easy Maintenance

Bring this collection back to your coastal paradise for a unique look Appearing more modern and streamlined than its sister collection, the New England, the Atlantic Collection offers a stark contrast between the teak coloring and aluminum frame. Don’t let the teak-inspired poly slats look like maintenance mayhem; this collection is easy to clean and simple to store. You get all of the advantages of this outdoor furniture look like real wood without the nightmare of trying to take care of it. To keep your pieces looking happy as a clam on your patio all year long, the aluminum frame is powder coated in deep black to prevent rust and resist the harsh outdoor elements of seascapes. Whatever kind of furniture (bar stools, chairs, and tables), the Atlantic Collection has it all. With the range of bar stools, chairs, and tables that are low maintenance, the Atlantic Collection offers a seating solution that’s just as perfect by the sea as it is in the city.

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The New England Collection- Bring the Rustic Trend to Your Patio

A new collection is coming to port soon. The New England Collection plays on the rustic trend that’s been popping up all over patios this past year. Perfect for a seafood restaurant or cocktail hour on a terrace overlooking the bay, this trend is easy to integrate with your establishment. Poly lumber slats, inspired by the northeastern United States and reclaimed wood, used in conjunction with a powder coated aluminum frame to give off an urban edge. The poly slats of this collection make for easy cleaning and are reminiscent of coastal reclaimed wood, without the hassle of caring for them. The New England Collection is ideal for outdoor spaces with its durability and strength. With an array of bar stools, chairs, and tables, you’re sure to find what you need to bring the rustic with an edge theme to your restaurant or bar. This collection will be here soon, so stay on the lookout for this trendy set!

 

Now that you know a little bit more about the new outdoor collections, feel free to start your journey by going here.  If you have any questions at all about the collections, feel free to give us a call at 1-800-986-5352. What are outdoor furniture must-haves for your business? Which one of these collections speak to you and your restaurant’s theme? Leave a comment below and let us know!

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Aluminum Chairs v. Steel Chairs: How to select your outdoor restaurant seating

So you’re furnishing an outdoor restaurant patio and aren’t sure what seating to select.  Two popular choices are using aluminum seating or choosing a steel chair that’s been powder coated for outside use.

Aluminum is weather-resistant and quickly adapts to a person’s temperature upon being sat on, plus, it’s very affordable! Furniture with aluminum frames often come in many styles, colors, and coordinating materials.  However, aluminum is a softer metal, which is not warrantied for indoor placement due to the rigors of everyday use inside a typical bar or restaurant. Your aluminum chairs are lightweight, which is great for moving around during the day or to store at night but can be a factor if your restaurant is located in a windy city.

Steel is much more sturdy, heavier duty, and durable. However, it doesn’t have the natural weather-resistant properties as aluminum does, and if the surface powder coat scrapes off, your steel chairs could rust in those areas.  It’s often hotter to the touch after being exposed to direct sunlight, as well.  But with a beefier metal, your steel chairs will be warrantied for indoor or outdoor use and won’t be as likely to blow over in a breeze.

Watch our quick video above for more tips on deciding between aluminum and steel for your outdoor restaurant seating!  Tweet us @TablesChairsBar to let us know which you prefer: aluminum or steel?